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IT Go-To-Market agency for technology vendors and channel partners

About xpandly

Who we are, how we work, and what makes us different

Our Work

Case studies and client results from IT GTM programs

Data Platform

Our proprietary IT market data platform - 2.2 million data points

Contact

Get in touch with the xpandly team

FAQ

Frequently asked questions about xpandly and our services

Careers

Join the xpandly team

Microsoft Copilot Lead Generation

Purpose-built Copilot lead generation for IT channel partners

Start Your Copilot Campaign

Get in touch to start your Microsoft Copilot lead generation campaign

184 Copilot Leads in 90 Days

How xpandly delivered 184 qualified Microsoft Copilot leads for a UK channel partner in 90 days

3.4x Pipeline Growth - GTM Strategy

How a structured go-to-market strategy drove 3.4x pipeline growth for a SaaS vendor

9x Inbound Lead Growth - IT Reseller

How growth marketing delivered 9x inbound lead growth for a UK IT reseller

57% Lower Lead Cost - LinkedIn PPC

How LinkedIn PPC advertising cut cost-per-lead by 57% for a security technology vendor

All Services

Full range of specialist IT GTM services

Go-To-Market Strategy

Structured GTM planning from ICP definition to full channel mix

Growth Marketing

Full-funnel demand generation built for IT vendors

Sales and Marketing Automation

End-to-end automation of lead nurture, CRM, and pipeline reporting

IT Marketing Campaigns

Precision campaigns targeting IT buyers across every relevant channel

Microsoft Copilot Lead Gen

Your next major pipeline opportunity in the Microsoft Copilot market

Market Research

Competitive intelligence and buyer insights for IT GTM decisions

PR and Thought Leadership

Build authority with IT buyers through strategic PR and content

LinkedIn PPC Advertising

Specialist LinkedIn paid campaigns targeting IT decision-makers

Who We Serve

IT GTM programs for managed service providers, technology vendors, and distributors

Managed Service Providers

IT GTM programs built for MSPs

MSP - Microsoft Copilot Lead Gen

Copilot lead generation for managed service providers

MSP - Marketing Campaigns

Targeted IT marketing campaigns for MSPs

MSP - Growth Marketing

Demand generation for managed service providers

MSP - Sales and Marketing Automation

Pipeline automation for MSPs

MSP - LinkedIn PPC Advertising

LinkedIn advertising for managed service providers

Technology Vendors

IT GTM programs for technology vendors and ISVs

Vendors - PR and Thought Leadership

Build market authority for technology vendors

Vendors - Go-To-Market Consultancy

GTM consultancy for technology vendors

Vendors - Market Research

Market research and buyer intelligence for vendors

Distributors

IT GTM programs for technology distributors

Distributors - Microsoft Copilot

Copilot lead generation programs for distributors

Distributors - GTM Consultancy

GTM consultancy for technology distributors

Distributors - IT Marketing Campaigns

IT marketing campaigns for distributors

Distributors - PR and Thought Leadership

PR and thought leadership for distributors

Microsoft Copilot Lead Generation for IT Resellers

Purpose-built Copilot lead generation for IT resellers and channel partners. First qualified leads delivered within 5 days.

Go-To-Market Strategy for IT Vendors

Understand why IT vendors need a structured GTM strategy and how xpandly builds one that generates real pipeline.

IT Vendor GTM Success Stories

Real go-to-market results from IT vendors that partnered with xpandly - from 3.4x pipeline growth to 184 qualified Copilot leads in 90 days.

ROI of Specialist IT Marketing

What does specialist IT marketing actually return? Measurable pipeline from buyers who match your ICP.

Grow IT Pipeline Without Growing Headcount

Scale your IT pipeline without hiring more sales staff. Demand generation engines that produce qualified leads at lower cost.

Getting Started with Demand Generation for IT Vendors

How to build your first demand generation program as an IT vendor - from zero pipeline to a repeatable, measurable growth motion.

Microsoft Copilot - The Channel Partner GTM Guide

Why Microsoft Copilot is the biggest GTM opportunity for IT channel partners right now and how to build your pipeline before the market moves.

Go-To-Market Strategy for IT Security Vendors

IT security is a crowded market. xpandly builds GTM strategies for security vendors that reach buyers who are actively evaluating.

The Cost of a Weak IT Go-To-Market Strategy

What does a weak GTM strategy actually cost IT vendors? Lost deals, wasted sales cycles, and compounding revenue gaps.

Sales and Marketing Automation for IT Vendors

Automate your lead nurture, CRM workflows, and pipeline reporting. Free IT vendor marketing teams to focus on growth.

IT Marketing for Non-Marketing-Led Tech Businesses

You don't need an in-house marketing team to generate IT pipeline. xpandly builds the demand generation capability without the overhead.

IT GTM Strategy - FAQ

Common questions from IT vendors about go-to-market strategy, Microsoft Copilot lead generation, LinkedIn PPC, and growth marketing.

Reduce Manual Marketing Work for IT Vendors

IT marketing teams spend 31 hours per week on manual tasks. xpandly builds automation and process frameworks that eliminate repetitive work.

PR and Thought Leadership for IT Vendors

IT buyers research vendors months before they engage sales. PR and thought leadership that positions you as the credible choice.

Sales Automation for IT Channel Partners

IT channel partners that automate lead nurture generate 3x more qualified opportunities. xpandly builds the automation stack.

LinkedIn PPC for IT Vendors and Channel Partners

Specialist LinkedIn targeting by job title, company size, and technology stack. 57% lower cost per qualified lead vs standard campaigns.

IT Market Research for Tech Vendors

Go to market with intelligence, not assumptions. IT market research that reveals what buyers actually want before you build your GTM.

IT Marketing Campaigns That Generate Real Pipeline

Precision IT marketing campaigns that reach decision-makers and convert, designed around your ICP.

Growth Marketing for IT Resellers

IT resellers: build a demand generation engine that scales beyond vendor referrals and grows inbound pipeline independently.

Content Marketing and Thought Leadership for IT Vendors

IT buyers consume 11 pieces of content before talking to a vendor. Thought leadership and technical content that positions you as default choice.

Microsoft Copilot GTM for IT Channel Partners

Channel partners: build your Microsoft Copilot GTM before the market moves. Establish qualified Copilot pipeline and lock in recurring revenue.

Microsoft Copilot Pipeline for IT Channel Partners

Turn Microsoft Copilot interest into qualified pipeline in 5 days. Intent-led targeting that puts channel partners in front of active evaluators.

Lead Generation for Managed Service Providers

MSPs: generate qualified managed services leads in 30 days with outreach and content programs that earn trust and convert it into pipeline.

IT Marketing for Managed Service Providers

Most MSPs are invisible to buyers who don't already know them. Build the demand generation engine that generates scalable inbound pipeline.

Full-Funnel Demand Generation for IT Vendors

Build the full-funnel marketing engine your IT sales team needs, covering every stage of the IT buyer journey.

Microsoft Copilot Partner Program GTM

Monetize your Microsoft partnership with a structured Copilot GTM motion. Generate qualified Copilot pipeline and recurring revenue.

Decision-Maker Targeting for IT Channel Partners

Reach the right IT decision-makers at the right time with intent-led targeting programs built around your ICP.

Go-To-Market Strategy for SaaS Vendors

SaaS vendors: build a GTM strategy that survives contact with the market. Validate your ICP, test messaging, and build a repeatable motion.

Microsoft Copilot Leads Delivered in 5 Days

First Microsoft Copilot leads delivered within 5 days of program launch. Qualified IT decision-makers from day five, no long ramp-up.

Microsoft Copilot Outreach for IT Channel Partners

Copilot outreach that converts interest into qualified conversations - intent-led targeting, decision-maker qualification, full evaluation context.

How MSPs Differentiate From Competitors

Every MSP claims to be proactive, responsive and trusted. Build a differentiated position that wins new clients on value, not price.

MSP Lead Generation That Actually Works

Most MSPs rely on referrals for new business. Build consistent, scalable lead generation that fills your pipeline every month.

Why MSPs Keep Losing Deals on Price

If prospects push back on your MSP pricing, the problem is positioning. Win on value and stop discounting to close deals.

How MSPs Win Larger IT Contracts

Winning mid-market and enterprise IT contracts requires a GTM strategy designed for how larger organisations evaluate and select IT partners.

MSPs: When Referrals Stop Being Enough

Referrals built your MSP but they cannot scale it. Build proactive lead generation that runs independently of who you know.

How MSPs Win Clients in a Specific Industry

Generalist MSPs compete on price. Specialist MSPs compete on fit. Choose and dominate a vertical market to win more clients at better margins.

Why Most MSP Marketing Fails to Generate Leads

MSP marketing produces website traffic and social follows but not leads. The three reasons MSP marketing fails and how to fix it.

How MSPs Win More From Microsoft Partnership

Most MSPs underuse their Microsoft partner status. Turn your partnership into a consistent source of qualified leads and new client wins.

MSPs: Build Pipeline That Does Not Rely on You

In most MSPs the owner is the pipeline. Build a systematised sales and marketing function so growth does not depend on one person.

How MSPs Win Clients With In-House IT Teams

Businesses with in-house IT often think they do not need an MSP. Position alongside internal IT teams and win contracts others never see.

How MSPs Use Content to Win New Clients

Most MSP content generates traffic but not leads. Build a content strategy that attracts the right buyers and converts them into enquiries.

How MSPs Generate Leads on LinkedIn

LinkedIn is the highest-intent channel for MSP business development when used correctly. Turn LinkedIn into a consistent source of qualified meetings.

MSP Email Marketing That Opens Doors

Cold email done badly burns your domain and reputation. Run MSP email campaigns that get replies, book meetings, and build pipeline consistently.

How MSPs Get Found on Google

When businesses search for a managed IT provider, does your MSP appear? Use SEO to generate inbound leads from buyers already looking for you.

Why Your MSP Website Is Not Generating Leads

Most MSP websites look professional but convert almost no visitors into enquiries. Learn what a high-converting MSP site actually looks like.

How MSPs Use Case Studies to Win New Clients

A well-written case study is the most powerful MSP sales tool. Create proof assets that build trust with prospects and accelerate deals.

Do Google Ads Work for MSPs?

Google Ads can generate MSP leads quickly but most MSP campaigns waste budget on the wrong keywords and landing pages. Learn how to do it right.

How MSPs Build Authority That Wins New Business

Thought leadership for MSPs is not about writing articles no one reads. Build genuine authority that shortens sales cycles and attracts inbound leads.

How MSPs Use Events and Webinars to Win Clients

Webinars, roundtables, and events are among the highest-converting lead generation channels for MSPs. Run events that fill pipeline without hard selling.

Building an MSP Brand Buyers Actually Remember

Most MSPs are invisible between referrals. Build a brand that keeps you front of mind so you are the first call when buyers are ready to switch.

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