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The IT go-to-market agency for technology vendors, distributors, and managed service providers, with the first qualified leads within 5 days of launch.

About xpandly

About xpandly, the IT go-to-market agency for technology vendors, distributors, and managed service providers, founded in 2022 in London and Los Cabos.

Our Work

IT go-to-market case studies for a Microsoft channel partner, a SaaS vendor, an IT reseller, and an IT security vendor, each with its published result.

Data Platform

The xpandly data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.

Contact

Contact xpandly, the IT go-to-market agency for technology vendors, distributors, and managed service providers: email, hours, and both locations.

FAQ

IT go-to-market FAQ for technology vendors, distributors, and managed service providers: qualified leads, timelines, channels, and how a program starts.

Careers

Join the xpandly team

Microsoft Copilot Lead Generation

Microsoft Copilot lead generation program for channel partners: first qualified leads within 5 days of launch, with budget, timeline, and intent signals.

Start Your Copilot Campaign

Microsoft Copilot lead generation inquiries: what reaches your sales team, what happens after you write, and how fast the first qualified leads arrive.

184 Copilot Leads in 90 Days

184 qualified Microsoft Copilot leads in 90 days for Nexus Channel Partners, a UK Microsoft channel partner, with 31 converted to sales opportunities.

3.4x Pipeline Growth: GTM Strategy

3.4x pipeline growth in year one for Meridian Software, a UK SaaS vendor, with referral dependency down from 80% to 31% after a go-to-market engagement.

9x Inbound Lead Growth: IT Reseller

9x inbound lead growth in 12 months for Apex Technology Solutions, a mid-market IT reseller, the published result of a Growth Marketing program.

57% Lower Lead Cost: LinkedIn PPC

57% lower cost per lead on LinkedIn for Vantage Cyber, a UK IT security vendor, the published result of a LinkedIn Pay-Per-Click Advertising program.

All Services

IT go-to-market services for technology vendors, distributors, and managed service providers, from Go-To-Market Strategy to Microsoft Copilot Lead Generation.

Go-To-Market Strategy

Go-To-Market Strategy for technology vendors: the ideal customer profile, the message, the channel plan, and the enablement your sales team runs on.

Growth Marketing

Growth Marketing for IT vendors: content, SEO, and paid campaigns, each one measured on the pipeline it creates for your sales team, not on impressions.

Sales and Marketing Automation

Sales and Marketing Automation for IT vendors: lead nurture, lead scoring, and routing, so the buyers showing the most intent reach your reps first.

IT Marketing Campaigns

IT Marketing Campaigns for technology vendors: email, LinkedIn, paid search, and content syndication, measured on the qualified leads each channel produces.

Microsoft Copilot Lead Gen

Microsoft Copilot lead generation for channel partners: decision-makers evaluating Copilot, handed to your reps with budget, timeline, and intent signals.

MSP Lead Generation

MSP lead generation that finds the accounts about to appoint or replace a managed service provider and hands them to your sales team as qualified leads.

Market Research

Market Research for technology vendors: competitive analysis, buyer interviews, and market sizing that name the segments holding the buyers worth a campaign.

PR and Thought Leadership

PR and Thought Leadership for IT vendors: media coverage, opinion pieces under your executives' names, and speaking slots at the events your buyers attend.

LinkedIn PPC Advertising

LinkedIn Pay-Per-Click Advertising for IT vendors: targeting by job title, seniority, and company size, with campaigns measured on cost per opportunity.

Who We Serve

Go-to-market for MSPs and vendors, plus distributors, channel marketing, and cybersecurity marketing, each program measured on qualified leads and pipeline.

Managed Service Providers

Go-to-market for MSPs: programs that reach the accounts about to appoint or replace a managed service provider, with qualified leads for your sales team.

MSP - Microsoft Copilot Lead Gen

Microsoft Copilot leads for MSPs: Copilot evaluators in your base and beyond it, handed to your reps with budget, timeline, and intent signals.

MSP: Marketing Campaigns

MSP Marketing Campaigns for managed service providers, run to one objective in one window, and measured on the qualified leads that reach your sales team.

MSP: Growth Marketing

Growth Marketing for MSPs: content, search, and paid campaigns measured on the qualified leads that reach your sales team, not on impressions.

MSP: Sales and Marketing Automation

Sales and Marketing Automation for MSPs: lead scoring and nurture built so the accounts closest to switching provider are called first.

MSP: LinkedIn PPC Advertising

LinkedIn advertising for MSPs, targeted by job title, company size, and territory, and measured on the cost per qualified lead your reps receive.

Channel marketing

Channel marketing agency for IT vendors and distributors: partner recruitment, activation and through-partner demand

Cybersecurity Marketing

Cybersecurity marketing agency for security vendors, MSSPs and distributors: trigger-led demand measured on pipeline

Technology Vendors

Go-to-market for technology vendors: market research, consultancy, and PR, with the ideal customer profile, the message, and the channel plan agreed first.

Vendors: PR and Thought Leadership

PR for technology vendors: press coverage, bylined opinion from your leadership, and the speaking slots your partners attend, chosen for your buyers.

Vendors: Go-To-Market Consultancy

Go-To-Market Consultancy for vendors: positioning, channel mix, partner economics, and the roadmap your sales and partner teams run.

Vendors: Market Research

Market Research for vendors: buyer interviews, competitive analysis, and segment sizing that show which segments hold the buyers you can reach.

Distributors

Go-to-market for IT distributors: through-channel programs with demand routed to the reseller best placed to close, and the deal registered to you.

Distributors - Microsoft Copilot

Microsoft Copilot leads for distributors: Copilot demand across your partner base, each qualified lead routed to the partner rep who closes it.

Distributors: GTM Consultancy

Go-To-Market Consultancy for distributors: category strategy, reseller segmentation, and the activation plan your partner team runs every quarter.

Distributors: IT Marketing Campaigns

IT Marketing Campaigns for distributors, run across your reseller base to the end customer, with every qualified lead handed to the reseller's reps.

Distributors: PR and Thought Leadership

PR for IT distributors: category commentary, vendor announcement amplification, and bylined opinion, aimed at the vendors and resellers you want.

Microsoft Copilot Lead Generation for IT Resellers

Microsoft Copilot lead generation for IT resellers, run in four published stages, with verified decision-makers reaching your reps in the first week.

Go-To-Market Strategy for IT Vendors

Go-to-market strategy for IT vendors: the approved account list, the message each buyer role hears, and the reporting line that shows what moved.

IT Vendor GTM Success Stories

IT vendor GTM success stories: four published client results, each with its figure, its window, and the service that produced it, and nothing added.

ROI of Specialist IT Marketing

A specialist IT marketing agency reaches buyers by licensing tier and job title, writes for IT roles, and reports pipeline by source from your own records.

Grow IT Pipeline Without Growing Headcount

IT pipeline without growing headcount: what a program covers, what a rep is still needed for, and what lands in your existing reps' calendars.

Getting Started with Demand Generation for IT Vendors

IT demand generation for vendors starting from nothing: what to decide before you spend, what to build first, and what your sales team sees in month one.

Microsoft Copilot: The Channel Partner GTM Guide

Microsoft Copilot GTM guide for channel partners, in the order the decisions get made: the buyer profile, the use cases, the signals, and the handover.

Go-To-Market Strategy for IT Security Vendors

Go-to-market strategy for IT security vendors, built around the trigger that opens a security budget and the evidence a CISO asks for before buying.

The Cost of a Weak IT Go-To-Market Strategy

The cost of a weak IT go-to-market strategy shows up as stalled evaluations, pipeline from one source, and reps writing their own message before every call.

Sales and Marketing Automation for IT Vendors

Automate your lead nurture, CRM workflows, and pipeline reporting. Free IT vendor marketing teams to focus on growth.

IT Marketing for Non-Marketing-Led Tech Businesses

You don't need an in-house marketing team to generate IT pipeline. xpandly builds the demand generation capability without the overhead.

IT GTM Strategy: FAQ

IT go-to-market strategy FAQ for technology vendors: what a plan contains, how a program starts, what reaches your sales team, and how results are reported.

Reduce Manual Marketing Work for IT Vendors

xpandly builds automation and process frameworks that eliminate repetitive work.

PR and Thought Leadership for IT Vendors

IT buyers research vendors months before they engage sales. PR and thought leadership that positions you as the credible choice.

Sales Automation for IT Channel Partners

Automate lead nurture so no reply waits on a manual reminder. xpandly builds the automation stack.

LinkedIn PPC for IT Vendors and Channel Partners

LinkedIn PPC for IT vendors and channel partners, with audiences built on job title, seniority, company size, technology stack, and industry vertical.

IT Market Research for Tech Vendors

Go to market with intelligence, not assumptions. IT market research that reveals what buyers actually want before you build your GTM.

IT Marketing Campaigns That Generate Real Pipeline

Precision IT marketing campaigns that reach decision-makers and convert, designed around your ICP.

Growth Marketing for IT Resellers

IT resellers: build a demand generation program that scales beyond vendor referrals and grows inbound pipeline independently.

Content Marketing and Thought Leadership for IT Vendors

Thought leadership and technical content that positions you as default choice.

Microsoft Copilot GTM for IT Channel Partners

Microsoft Copilot GTM for IT channel partners: positioning, a message for each role on the committee, the channel mix, and the handover to your reps.

Microsoft Copilot Pipeline for IT Channel Partners

Microsoft Copilot pipeline for IT channel partners, counted as the leads your reps accept, synced to your CRM, and visible to leadership on a dashboard.

Lead Generation for Managed Service Providers

MSP lead generation built on renewal windows, leadership changes, and funding events, with the switching trigger attached to every lead your reps open.

IT Marketing for Managed Service Providers

IT marketing for managed service providers: a demand generation program that builds scalable inbound pipeline from buyers who do not already know you.

Full-Funnel Demand Generation for IT Vendors

Full-funnel demand generation for IT vendors covers the buyer who is not yet looking, the buyer building a shortlist, and the buyer ready for your reps.

Microsoft Copilot Partner Program GTM

Microsoft Copilot partner GTM for Microsoft partners, from the rollout scope you sell to the decision-makers already evaluating inside your accounts.

Decision-Maker Targeting for IT Channel Partners

Decision-maker targeting for IT channel partners, built on four datasets, with job title, seniority, department, and authority checked before outreach.

Go-To-Market Strategy for SaaS Vendors

Go-to-market strategy for SaaS vendors, with the customer profile and the message tested against buyers who bought and evaluators who chose somebody else.

Microsoft Copilot Leads Delivered in 5 Days

Microsoft Copilot leads within 5 days of launch, what the weeks before launch are spent on, and what reaches your reps when the first lead lands.

Microsoft Copilot Outreach for IT Channel Partners

Microsoft Copilot outreach for IT channel partners, opened on a buying signal in the account, written for the role that reads it, and run on five channels.

How MSPs Differentiate From Competitors

MSP differentiation strategy built from the accounts you already win, the claims you can evidence, and wording your sales team repeats on every call.

MSP Lead Generation That Actually Works

MSP lead generation strategy in four published stages, from the account list your leadership agrees to the briefed handover that reaches your reps.

MSP lead generation guide 2026: the full playbook

MSP lead generation guide for 2026: the five phases, the buying group behind the decision, the triggers that attach a date to it, and what to run in house.

Why MSPs Keep Losing Deals on Price

MSP pricing objections start long before the proposal, so the value case belongs in the first call, on the website, and on page one of the document.

How MSPs Win Larger IT Contracts

MSP upmarket strategy for mid-market IT contracts: the seat band you can serve, the buying committee behind it, and the evidence procurement asks for.

MSPs: When Referrals Stop Being Enough

MSP referral dependency eases when a second source of pipeline runs beside the introductions, built on named buying signals rather than on who calls.

How MSPs Win Clients in a Specific Industry

MSP vertical strategy chosen from your own retention and margin data, then backed by the compliance language, proof, and outreach that industry recognizes.

Why Most MSP Marketing Fails to Generate Leads

MSP marketing turns into pipeline through three fixes: the buyer stage your content answers, the number of channels you run, and the route to a reply.

How MSPs Win More From Microsoft Partnership

Microsoft partner MSPs already hold the credibility, so the work is finding the buyers evaluating Copilot now and reaching them before a shortlist forms.

MSPs: Build Pipeline That Does Not Rely on You

MSP pipeline without the owner in every conversation: the stages to write down, the follow-up to automate, and the first calls a second person can run.

How MSPs Win Clients With In-House IT Teams

MSP sales to in-house IT teams turns on the gaps an internal team cannot staff, the manager who has to admit them, and the owner who signs.

How MSPs Use Content to Win New Clients

MSP content marketing works when every piece answers a question a buyer types while choosing a provider, and each page offers one thing to do next.

How MSPs Generate Leads on LinkedIn

MSP LinkedIn lead generation runs on a named account list, a profile written for your buyer, and messages that open on a trigger rather than on a pitch.

MSP Email Marketing That Opens Doors

MSP email marketing that earns replies starts with a verified list, a sending domain of its own, a short sequence per role, and an owner for every reply.

How MSPs Get Found on Google

MSP SEO earns inbound leads from service pages, location pages, and clear answers to the questions a buyer types while choosing a managed provider.

Why Your MSP Website Is Not Generating Leads

MSP website conversion starts by naming the buyer above the fold, putting proof beside the claim it supports, and offering one obvious way to reply.

How MSPs Use Case Studies to Win New Clients

MSP case studies earn their place when they carry the constraint, the work, the system it fed, and a figure a reference call can confirm for the buyer.

Do Google Ads Work for MSPs?

MSP Google Ads pay their way when the keyword list follows buying intent, the negative list is built first, and every ad group has its own landing page.

How MSPs Build Authority That Wins New Business

MSP thought leadership means three arguments you would defend in public, published under a named leader, in the places your buyers already read and meet.

How MSPs Use Events and Webinars to Win Clients

MSP event marketing works when the invite list is named before the topic is chosen, and every attendee has an owner booked for the follow-up call.

Building an MSP Brand Buyers Actually Remember

MSP brand building keeps your name in front of buyers who are not switching yet, so you are on the shortlist on the day the contract comes up.

Top 10 MSP marketing agencies in 2026

Ten MSP marketing agencies ranked for 2026: headquarters, founding year, services, published pricing and who each suits.

MSP lead generation in the US: launch offer

MSP lead generation in the US, run on our own data platform, with the first qualified leads reaching your sales team within 5 days of launch.

US launch offer: MSP lead generation program

US launch offer on the full MSP lead generation program, with the buying trigger, the stakeholder map, and qualified leads within 5 days of launch.

MSP Lead Generation Across the US

MSP lead generation by US state, with a page for each of 30 states covering the program, the buying signals behind it, and the leads your reps receive.

MSP Lead Generation: California

MSP lead generation in California, with every target account scored on a dated buying signal before your reps make contact, and the trigger on every lead.

MSP Lead Generation: Texas

MSP lead generation in Texas, live inside 30 days, with the first qualified leads reaching your reps within 5 days of launch and the trigger attached.

MSP Lead Generation: New York

MSP lead generation in New York, with the buying trigger, the stakeholder map, and the intent history attached to every lead your sales team receives.

MSP Lead Generation: Florida

MSP lead generation in Florida, where an account reaches your sales team only after a dated intent signal fires, with that signal shown on the lead.

MSP Lead Generation: Illinois

MSP lead generation in Illinois, run for the whole term by one dedicated program manager who checks every lead before your reps see it.

MSP Lead Generation: Massachusetts

MSP lead generation in Massachusetts, with every lead tested against budget, authority, need, and timeline before it reaches your reps, trigger attached.

MSP Lead Generation: Georgia

MSP lead generation in Georgia, with messaging written for IT, finance, operations, and compliance inside every account your reps are asked to win.

MSP Lead Generation: Washington

MSP lead generation in Washington, with outreach on five channels and every lead reaching your reps in the same shape, trigger and stakeholder map attached.

MSP Lead Generation: Virginia

MSP lead generation in Virginia, measured on qualified leads and the pipeline your sales team creates, reported lead by lead for the whole term.

MSP Lead Generation: North Carolina

MSP lead generation in North Carolina, starting with a plain answer on which of your target accounts carry a dated buying signal, and which do not.

MSP Lead Generation: New Jersey

MSP lead generation in New Jersey, with the budget holder named on every lead and the signal that put the account in front of your reps.

MSP Lead Generation: Pennsylvania

MSP lead generation in Pennsylvania runs in four published stages, from the scored account list your leadership agrees to the handover your reps receive.

MSP Lead Generation: Colorado

MSP lead generation in Colorado, run without a contact list from you, because the targeting comes from a platform of verified buying signals.

MSP Lead Generation: Arizona

MSP lead generation in Arizona, with the account list rescored every day so your reps call the buyers whose signals fired this week, not last quarter.

MSP Lead Generation: Michigan

MSP lead generation in Michigan, where the meeting is already in your reps' calendar when the lead arrives, with the trigger attached.

MSP Lead Generation: Ohio

MSP lead generation in Ohio, filtered on seat count, Microsoft licensing tier, and IT spend, so your reps only see organizations you can serve.

MSP Lead Generation: Minnesota

MSP lead generation in Minnesota, with a stakeholder map on every lead showing who is in the decision and what each of them has read.

MSP Lead Generation: Tennessee

MSP lead generation in Tennessee, weighted toward the service lines you want to sell, from managed security to cloud projects and Microsoft 365 support.

MSP Lead Generation: Maryland

MSP lead generation in Maryland for security-led providers, with the breach exposure or renewal window that started the conversation on every lead.

MSP Lead Generation: Oregon

MSP lead generation in Oregon, where your sales leadership reads every message before it goes out and agrees the accounts it goes to.

MSP Lead Generation: Indiana

MSP lead generation in Indiana, with outreach that starts when the IT leadership changes, and the new decision-maker named on the lead.

MSP Lead Generation: Missouri

MSP lead generation in Missouri, with every lead synced to HubSpot, Salesforce, or Dynamics 365 and a meeting booked before your reps open it.

MSP Lead Generation: Wisconsin

MSP lead generation in Wisconsin, timed to budget cycles and renewal windows, so your reps call while the money for the year is still being set.

MSP Lead Generation: Connecticut

MSP lead generation in Connecticut for providers built around Microsoft, with buyers evaluating Microsoft 365 and Microsoft Copilot handed to your reps.

MSP Lead Generation: Utah

MSP lead generation in Utah, reaching accounts while they are still researching providers, before a shortlist exists, with the research surge on the lead.

MSP Lead Generation: Nevada

MSP lead generation in Nevada, scored on four kinds of data, demographic, firmographic, intent, and behavioral, before a single account is approached.

MSP Lead Generation: South Carolina

MSP lead generation in South Carolina, cut to the territory your reps can cover, with the accounts outside it left off the list your sales team works.

MSP Lead Generation: Alabama

MSP lead generation in Alabama, starting when a buyer compares providers, so your reps join the evaluation rather than hear about it later.

MSP Lead Generation: Louisiana

MSP lead generation in Louisiana, where every signal reaches your reps with the date it fired, so nobody calls on last quarter's news.

MSP Lead Generation: Kentucky

MSP lead generation in Kentucky, where the program fills the calendar with qualified buyers and your own reps run the sales conversation.

Microsoft Copilot Adoption Survey 2026

Microsoft Copilot adoption research: a short survey for business leaders in UK organizations, conducted by xpandly on behalf of Microsoft, with 2026 results.

Microsoft Copilot Pipeline Performance

Microsoft Copilot dashboard for live program performance: leads generated, accounts contacted, responses, conversion rate, and the sectors that convert.

xpandly Agency Pipeline Performance

Agency pipeline dashboard for xpandly programs: leads generated, accounts contacted, responses, conversion rate, and buyer intent signals.

xpandly US Demand Intelligence

US demand dashboard for IT buying signals: webinar attendance, pricing page visits, content downloads, vendor evaluation activity, and budget cycle signals.

MSP Marketing Agencies

MSP marketing agencies, read side by side on targeting data, published client results, time to a first lead, and the reporting you can open before signing.

IT Channel Marketing Agencies

IT channel marketing agencies for technology vendors and distributors, read side by side on targeting data, published client results, and open reporting.

xpandly vs Wingman MSP Marketing

xpandly vs Wingman MSP Marketing, side by side on targeting data, published client results, time to a first lead, and the reporting you can open.

xpandly vs MSP Marketing Edge

xpandly vs MSP Marketing Edge, side by side on who runs the marketing, targeting data, published client figures, and time to a first lead.

xpandly vs JoomConnect

xpandly vs JoomConnect, side by side on targeting data, published client results, ConnectWise integration, and the reporting you can open before signing.

xpandly vs Pronto Marketing

xpandly vs Pronto Marketing, side by side on website build, targeting data, published client figures, and the reporting each one opens before signing.

xpandly vs Tech Pro Marketing

xpandly vs Tech Pro Marketing and Ulistic, side by side on MSP focus, targeting data, published client figures, and the time each states to a first lead.

xpandly vs Jumpfactor

xpandly vs Jumpfactor, side by side on targeting data, published client results, the time to a first lead, and the reporting you can open before signing.

xpandly vs Marketopia

xpandly vs Marketopia, side by side on targeting data, published client figures, coaching and community programs, and the reporting you can open.

xpandly vs IT Rockstars

xpandly vs IT Rockstars, side by side on webinar delivery, targeting data, published client figures, and the time each one states to a first lead.

xpandly vs TSL Marketing

xpandly vs TSL Marketing, side by side on targeting data, published client results, platform accreditations, and the reporting you can open before signing.

xpandly vs Fox & Crow Group

xpandly vs Fox & Crow Group, side by side on sales training, call auditing, targeting data, published client figures, and time to a first lead.

xpandly vs Fifty Five and Five

xpandly vs Fifty Five and Five, side by side on audience, targeting data, named clients, published awards, and time to a first lead.

xpandly vs Magnetude Consulting

xpandly vs Magnetude Consulting, side by side on sectors served, targeting data, published accreditations, and the time each one states to a first lead.

xpandly vs Partner Ignite

Compare xpandly's buyer demand programs with Partner Ignite's partner ecosystem and channel marketing perspective.

xpandly vs The Sherpa Group

xpandly vs The Sherpa Group, side by side on vendor clients, partner platforms, targeting data, and the time each one states to a first lead.

xpandly vs Mojenta

xpandly vs Mojenta, side by side on audiences served, targeting data, published client figures, accreditations, and time to a first lead.

xpandly vs The Partner Marketing Group

xpandly vs The Partner Marketing Group, side by side on software ecosystems, targeting data, marketing leadership, and time to a first lead.

Privacy Policy

How xpandly collects, uses, shares and protects personal data through xpandly.com.

Terms and Conditions

Terms for using the xpandly website, including permitted use, intellectual property, disclaimers, liability and governing law.

Site Map

Sitemap for xpandly.com, grouped by section: services, audience programs, US lead generation, case studies, comparisons, research, dashboards, and guides.