xpandly

    MSP marketing agency comparison

    xpandly vs Wingman MSP Marketing.

    Back to MSP Marketing Agencies

    Wingman MSP Marketing publishes branding, websites, content, video, and sales support for managed service providers (MSPs), and RADAR, its CRM and marketing automation platform. xpandly runs outbound, LinkedIn, and email programs that hand your reps decision-makers found through intent signals in 2.2 million verified data points.

    Talk to xpandly

    At a glance

    Choose Wingman MSP Marketing if your MSP needs brand, website, video, and a CRM to run it in. Choose xpandly if your sales team needs qualified leads synced to the CRM it already uses. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Wingman MSP Marketing provides RADAR, its own CRM, and publishes video and photography services.

    Conversations for your reps

    We fit when your sales team needs conversations with buyers this quarter. Accounts surface on a signal, such as webinar attendance or a leadership change.

    Where Wingman MSP Marketing is the better fit

    If your MSP needs a new website, a customer film, and one system for marketing and sales, Wingman MSP Marketing publishes each of them.

    How the table is sourced

    Wingman MSP Marketing facts come from wingmanmspmarketing.com, read on 17 September 2026. Their site names website intent leads as its data basis and publishes client quotes.

    Side-by-side comparison

    How xpandly compares to Wingman MSP Marketing.

    The xpandly column draws on our published results, data platform, and public dashboards. The other column uses the competitor's own website.

    xpandly

    Wingman MSP Marketing

    Core offer published

    MSP Lead Generation and Microsoft Copilot Lead Generation
    Branding, websites, content, video, lead nurture, and sales support for MSPs

    Targeting data source stated

    Own platform, 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals
    Not published. Website intent leads are named as the basis

    Named client result with a figure

    Nexus Channel Partners, 184 qualified Microsoft Copilot leads in 90 days
    Client quotes published, with no result figure

    Time to first lead stated

    First qualified leads within 5 days of launch
    Not published

    Reporting open before signing

    Two public dashboards, agency performance and Microsoft Copilot, no loginView the dashboard
    Not published

    CRM provided to clients

    Not published. Leads sync to HubSpot, Salesforce, or Dynamics 365
    RADAR, a CRM and marketing automation platform

    Video and photography services

    Not published
    Published, including video testimonials and photography

    Choosing between them

    Where xpandly is the better fit

    Data before outreach

    • Behavioral data covers engagement history, event attendance, and digital footprint.
    • Machine-learning models keep the platform current, with daily updates.
    • We set the ideal customer profile (ICP) by company size, industry vertical, and Microsoft licensing tier.

    Leads your reps can call

    • A dedicated program manager runs your program for the term.
    • Each handover follows a budget, authority, need, and timeline (BANT) check.
    • Leads sync to your HubSpot, Salesforce, or Dynamics 365 instance.

    Published evidence

    • Nexus Channel Partners: 184 qualified Microsoft Copilot leads in 90 days.
    • 31 of those leads converted to active sales opportunities, and the client extended the program by six months.
    • $40M+ published revenue for MSP clients.

    Frequently asked questions

    Comparing xpandly and Wingman MSP Marketing.

    Wingman MSP Marketing or xpandly?+

    Pick by what you need built. Wingman MSP Marketing publishes brand, website, video, and CRM work. xpandly runs lead generation programs for your sales team, with first qualified leads within 5 days of launch.

    Does xpandly provide a CRM?+

    No. Leads sync to your HubSpot, Salesforce, or Dynamics 365 instance, and your reps work them there. Wingman MSP Marketing publishes RADAR, its own CRM and marketing automation platform.

    Which one publishes figures?+

    xpandly does: 184 qualified Microsoft Copilot leads in 90 days for Nexus Channel Partners. Wingman MSP Marketing publishes client quotes, with no result figure on the two pages xpandly reviewed.

    Do both serve MSPs only?+

    No. Wingman MSP Marketing publishes MSPs and IT vendors as its audiences, and xpandly works with technology vendors, distributors, and managed service providers.

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    Scoping call

    Pipeline into the CRM you already use.

    Name the CRM your reps work in and the accounts you want reached. The scoping call agrees the stakeholder roles, the signals, and the outreach channels.

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    Scoping call

    Bring your pipeline target to a scoping call.

    Tell us the buyers you sell to and the gap in your pipeline. No commitment required.

    We will be in touch within one business day.