MSP Marketing Agency Comparison
xpandly vs Wingman MSP Marketing.
Both claim to grow MSP pipelines. Only one publishes the revenue numbers, runs a proprietary data platform, and has a verified track record of Microsoft Copilot lead generation.
Talk to xpandlyProprietary data platform
xpandly's in-house intelligence platform covers 2.2 million data points across UK and US IT markets. Most agencies buy the same third-party lists as your competitors.
Published revenue results
We publish the actual revenue numbers our programs have delivered - $40M+ for MSP clients. Ask any other MSP marketing agency for theirs.
IT channel leadership
Founded and run by IT channel executives. We are not a generalist agency that added MSPs to a client list - this is all we do.
Side-by-side comparison
How xpandly compares to Wingman MSP Marketing.
Every claim below is backed by our results, our data, and our leadership team. We publish what others do not.
Capability
Wingman MSP Marketing
Proven MSP revenue growth delivered to clients
Proprietary first-party data set powering targeting
In-house intelligence platform built for the IT channel
Track record generating Microsoft Copilot leads
Full transparency on every dollar of spend
Founded and led by IT channel executives
Wingman MSP Marketing
Proven MSP revenue growth delivered to clients
Proprietary first-party data set powering targeting
In-house intelligence platform built for the IT channel
Track record generating Microsoft Copilot leads
Full transparency on every dollar of spend
Founded and led by IT channel executives
Why the difference matters
Most MSP marketing agencies run the same playbook. xpandly does not.
First-party data, not shared lists
- 2.2M proprietary data points across UK and US IT markets
- Agencies using third-party lists are targeting the same companies as your competitors
- xpandly's data finds buyers others cannot reach
Real-time dashboards, not monthly reports
- Every client gets live access to their pipeline performance dashboard
- See exactly what is happening in real time - not a summary three weeks later
- Full visibility into spend, activity, and results at all times
A verified Microsoft Copilot track record
- 2,000+ qualified Microsoft Copilot leads delivered across the IT channel
- Proven methodology, verified data, published results
- Ask Wingman MSP Marketing for their Copilot lead count
See what data-driven MSP growth actually looks like.
See what data-driven MSP growth looks like.
Book a 30-minute scoping call. No pitch deck. No fluff.
View live performance dashboardGet in touch
Book a 30-minute scoping call.
No pitch deck. No fluff. Just a direct conversation about your pipeline.