Vendors
PR and thought leadership for technology vendors.
PR and thought leadership programs for technology vendors targeting the UK IT channel. We build your brand presence in the publications that IT buyers, channel partners, and analysts read.
What we do
Build the market authority that makes channel partners choose you - and their customers trust them. Trade press, analyst briefings, and senior-level thought leadership.
In the IT channel, brand authority is a commercial asset. Partners are more likely to promote vendors with strong market presence, and end customers engage more readily with vendors whose names they recognize from trade press and industry events.
xpandly delivers PR and thought leadership programs built specifically for technology vendors - securing coverage in MicroScope, CRN, Channel Pro, Computing, and The Register, and positioning your senior executives as credible voices in your technology category.
Key benefits
Trade press coverage
Regular coverage in the IT channel publications your partners and prospects read - not just press release placements but genuine editorial coverage.
Executive thought leadership
Bylined articles, interview placement, and speaking opportunities that position your senior team as credible voices in your technology sector.
Analyst briefings
Structured briefings with relevant technology analysts to build recognition and secure inclusion in research reports and market evaluations.
Award program management
Identification of relevant industry awards and full submission management to build credibility and generate additional editorial coverage.
How it works
Authority that opens doors.
PR audit and media mapping
We review your existing market presence, identify gaps, and map the publications, journalists, and analysts most relevant to your target audience.
Editorial program development
A rolling 90-day editorial calendar is developed covering news stories, thought leadership topics, and media opportunities.
Media engagement and outreach
Our team pitches stories, places bylined content, arranges journalist interviews, and manages press release distribution.
Reporting and coverage review
Monthly coverage reports tracking press mentions, reach, sentiment, and editorial opportunities for the coming quarter.
FAQs
Common questions about pr and thought leadership.
Which publications do you target?
For UK IT channel vendors, we primarily target MicroScope, CRN UK, Channel Pro, Computing, The Register, IT Pro, and relevant vertical trade press. We also cover relevant podcasts and digital channels.
Do you guarantee coverage?
We do not guarantee coverage - no credible PR agency does. However, our deep media relationships in the IT channel mean we consistently secure meaningful editorial placements for vendor clients.
Can you support product launch PR?
Yes. We have extensive experience running product launch PR campaigns in the IT channel, including coordinated embargo management, launch day coverage, and follow-on feature placement.
Do you provide analyst relations as part of the service?
Analyst relations is available as part of an expanded PR program. We brief analysts at Canalys, IDC, Gartner, and sector-specific firms depending on your technology category.
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