Vendors
Media coverage, bylined opinion from your leadership, and speaking slots, chosen for the partners and IT buyers your sales team is already working.
What we do
What PR and Thought Leadership means in practice
You are the marketing director at a technology vendor whose partners lead with a better-known brand. PR and Thought Leadership puts your name and your argument in front of those partners before your sales team calls them.
You have had a PR report of mentions, reach, and sentiment that no one in sales could use. Here the monthly report starts with what your partner team and your reps took into conversations.
Key benefits
Two audiences, one program
The program writes for two audiences: the partners deciding which vendor to lead with, and the IT buyers deciding which vendor to shortlist. A partner manager and a rep can send the same article for different reasons.
Opinion with a position
Bylined pieces take a position your competitors would argue with, and name what your leadership would do differently. Your leaders approve every line before it is pitched.
What your reps do with it
Every placement becomes something your reps can send: a link with a two-line summary, a quote to open a call, and a slide for the partner review. Coverage nobody uses is not worth reporting.
Coverage that feeds pipeline
We build placements into the campaigns your buyers see, so an article is not where the work stops. Where you run a lead generation program with us, the coverage becomes proof inside the outreach your sales team follows up.
How it works
How we deliver PR and Thought Leadership
Map the press and events
Map the publications, newsletters, podcasts, and conferences your partners and your buyers read and attend, and the journalists covering your category. The list is agreed with you before any pitch goes out.
Write the argument
Write the three or four positions your leadership will defend for the year. Each carries its evidence: your own data, your customers' results, or your technical team's findings.
Run the pitches
Run the pitches, place the bylines, and brief your leaders before every interview, so nobody is asked a question they have not already answered. You see the pitch before an editor does.
Report what it produced
Report the placements, the speaking slots, and what your partner managers and reps used them for. Where a publication produced nothing over a fair run, it comes off the target list.
FAQs
Common questions about pr and thought leadership.
Which publications do you target?
The trade and business press your partners and IT buyers read, plus the newsletters and podcasts in your category. We agree the target list with you at scoping rather than publishing a standing list.
Do you guarantee coverage?
No. Editors decide what they publish, so the commitment is to the pitching, the bylines, and the target list agreed at scoping.
Do you book speaking slots?
Yes. Conference and event speaking is part of the program, chosen for the partners and IT buyers in the room rather than for the size of the audience.
How do you measure it?
By placements against the agreed targets, the speaking slots booked, and what your partner managers and reps used in conversations. Reach and sentiment are in the report, underneath those three.
Also for Vendors
More services built for your business.
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.