Vendors
Media coverage, bylined opinion from your leadership, and speaking slots, chosen for the partners and IT buyers your sales team is already working.
What we do
What PR and Thought Leadership means in practice
You are the marketing director at a technology vendor whose partners lead with a better-known brand. PR and Thought Leadership puts your name and your argument in front of those partners before your sales team calls them.
If past PR reports listed mentions, reach, and sentiment your sales team could not use, the monthly report here starts with what your partner team and reps took into conversations.
Key benefits
Two audiences, one program
The program writes for two audiences: the partners deciding which vendor to lead with, and the IT buyers deciding which vendor to shortlist. A partner manager and a rep can send the same article for different reasons.
Opinion with a position
Bylined pieces take a position your competitors would argue with, and name what your leadership would do differently. Your leaders approve each piece before it is pitched.
What your reps do with it
Each placement becomes something your reps can send: a link with a two-line summary, a quote to open a call, and a slide for the partner review. The report shows which ones they sent.
Coverage that feeds pipeline
We build placements into the campaigns your buyers see. Where you run a lead generation program with us, the coverage becomes proof inside the outreach your sales team follows up.
How it works
How we deliver PR and Thought Leadership
Map the press and events
Map the publications, newsletters, podcasts, and conferences your partners and your buyers read and attend, and the journalists covering your category. The list is agreed with you before pitching starts.
Write the argument
Write the positions your leadership will defend this year. Each carries its evidence: your own data, your customers' results, or your technical team's findings.
Run the pitches
Run the pitches, place the bylines, and brief your leaders before each interview on the questions they are likely to face. You see the pitch before an editor does.
Report what it produced
Report the placements, the speaking slots, and what your partner managers and reps used them for. A publication that produced no usable coverage over its agreed run comes off the target list.
FAQs
Common questions about pr and thought leadership.
Which publications do you target?
The trade and business press your partners and IT buyers read, plus the newsletters and podcasts in your category. We agree the target list with you at scoping and revise it as your positions change.
Do you guarantee coverage?
No. Editors decide what they publish, so the commitment is to the pitching, the bylines, and the target list agreed at scoping.
Do you book speaking slots?
Yes. Conference and event speaking is part of the program, with each slot chosen for the partners and IT buyers in the room.
How do you measure it?
By placements against the agreed targets, the speaking slots booked, and what your partner managers and reps used in conversations. Reach and sentiment are in the report, underneath those three.
Also for Vendors
Other services for technology vendors.
Start here
Tell us which accounts you need to reach.
Send the service lines you want to grow and the buyers you sell to. On the scoping call we set the ideal customer profile (ICP) and the channels a program would use. You will hear back within one business day.