our work
GTM programs that
built real pipeline.
A selection of our IT go-to-market engagements - each measured by qualified leads generated, pipeline value created, and revenue influenced.
184 qualified Microsoft Copilot leads in 90 days for a UK channel partner
The channel partner had Microsoft Copilot as a priority product but no pipeline of qualified decision-makers evaluating it. Their internal team lacked the outreach capability to generate interest at scale, and a slower start meant ceding ground to better-positioned competitors.
3.4x pipeline growth after a structured GTM strategy for a UK SaaS vendor
A UK SaaS vendor was relying on referrals for 80% of revenue with no repeatable growth motion. They lacked a defined ICP, had inconsistent messaging across the sales team, and multiple failed attempts to enter the mid-market had damaged confidence in the growth function.
9x inbound lead growth for a mid-market IT reseller in 12 months
The reseller's marketing team was producing content but generating almost no pipeline. There was no attribution framework, no lead scoring, and no alignment with sales - meaning marketing spend had no demonstrable return and the sales team distrusted marketing-sourced leads entirely.
57% lower cost per lead for a UK IT security vendor on LinkedIn
The security vendor's LinkedIn campaigns were reaching broad, poorly-defined audiences with generic messaging. Cost per lead was high, conversion rates were low, and the internal team lacked the LinkedIn expertise to diagnose the problem or test their way to improvement.
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
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