09 - LinkedIn Pay-Per-Click Advertising
Ad sets aimed at the job titles, seniorities, and company sizes in your ideal customer profile, reported every week on cost per qualified opportunity.
Overview
What LinkedIn Pay-Per-Click Advertising means in practice
This is for the marketing lead at a security or software vendor buying ads on LinkedIn today. What reaches your sales team is the leads each ad set produced, with the cost behind each one.
We report cost per qualified lead and cost per qualified opportunity every week. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Key benefits
Targeting that matches your ICP
We target by job title, seniority, department, company size, industry, and Microsoft licensing tier, taken from your ideal customer profile (ICP). Account lists come from our data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
Creative for IT buyers
We write the ad copy for one role at a time and test the variants against each audience. Nothing runs with stock imagery or a claim your product page cannot support.
Landing pages that convert
We build and test the landing pages the ads point at, so the click reaches a page written for the same role. Form fields match what your reps need to qualify the lead.
Our process
How we deliver LinkedIn Pay-Per-Click Advertising
Define the audience
We define the audience from your ICP: job titles, seniority, company size, industry, and the accounts already showing intent. You approve the list before we load it.
Build the creative
We build the ad copy, the imagery, and the landing pages for each role in the audience. Every ad set launches with more than one variant, so the first report compares them.
Run and optimize
We run the campaigns and move budget between audiences and creative every week, based on cost per qualified lead. We pause any ad set that has produced no leads.
Report cost per opportunity
We report cost per qualified lead, cost per qualified opportunity, and the pipeline each audience created, weekly to you and monthly to your leadership. Your sales team receives the leads as they arrive.
Why xpandly
What sets us apart
Vantage Cyber, a UK IT security vendor, reached 57% lower cost per lead on LinkedIn. That is one client's published result, not an average across programs.
Audiences scored on intent
You will not pay to reach a cold list. We score every account against a buying signal before it enters an audience: vendor evaluation activity, content downloads, and renewal windows.
Cost per opportunity, not clicks
You will not get a report of impressions and clicks. The weekly report leads on cost per qualified opportunity, and the leads behind each number are listed by account.
Built for the IT market
You will not brief us on what a distributor sells, and you will not be handed to a junior. We run LinkedIn campaigns only for technology vendors, distributors, and managed service providers (MSPs), and you approve every audience and every ad before it runs.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Also from xpandly
Explore our other services
FAQs
Questions about LinkedIn Pay-Per-Click Advertising
Can't find what you're looking for? We're happy to discuss your specific situation directly.
Get in touchOur work
Published results from IT channel programs.
Explore our workIT channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days
Software / Go-To-Market Strategy
3.4x pipeline growth in year one
IT channel / Growth Marketing
9x inbound lead growth in 12 months
Cybersecurity / LinkedIn Pay-Per-Click Advertising
57% lower cost per lead on LinkedIn
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.