09: LinkedIn Pay-Per-Click Advertising
Ad sets aimed at the job titles, seniorities, and company sizes in your ideal customer profile, reported each week on cost per qualified opportunity.
Overview
What LinkedIn Pay-Per-Click Advertising means in practice
This is for the marketing lead at a security or software vendor buying ads on LinkedIn today. What reaches your sales team is the leads each ad set produced, with the cost behind each one.
We report cost per qualified lead and cost per qualified opportunity each week. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Key benefits
Targeting that matches your ICP
We target by job title, seniority, department, company size, industry, and Microsoft licensing tier, taken from your ideal customer profile (ICP). Account lists come from our data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
Creative for IT buyers
We write the ad copy for one role at a time and test the variants against each audience. Each ad carries only claims your product page supports, and you approve it before it runs.
Landing pages for each role
We build and test the landing pages the ads point at, so the click reaches a page written for the same role. Form fields match what your reps need to qualify the lead.
Our process
How we deliver LinkedIn Pay-Per-Click Advertising
Define the audience
We define the audience from your ideal customer profile (ICP): job titles, seniority, company size, industry, and the accounts already showing intent. You approve the list before we load it.
Build the creative
We build the ad copy, the imagery, and the landing pages for each role in the audience. Each ad set launches with more than one variant, so the first report compares them.
Run and optimize
We run the campaigns and move budget between audiences and creative each week, based on cost per qualified lead. Ad sets that produce no leads are paused.
Report cost per opportunity
We report cost per qualified lead, cost per qualified opportunity, and the pipeline each audience created, weekly to you and monthly to your leadership. Your sales team receives the leads as they arrive.
Why xpandly
What sets us apart
Vantage Cyber, a UK IT security vendor, reached 57% lower cost per lead on LinkedIn, a single client result published on our work page.
Audiences scored on intent
If you have paid to reach a cold list before, each account here is scored against a buying signal before it enters an audience: vendor evaluation activity, content downloads, or a renewal window.
Reported on cost per opportunity
The weekly report leads on cost per qualified opportunity, and the leads behind each number are listed by account.
Built for the IT market
We run LinkedIn campaigns for technology vendors, distributors, and managed service providers (MSPs). Targeting can include Microsoft licensing tier and estimated IT and MSP spend, two fields from our data platform.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Also from xpandly
Explore our other services
Go-To-Market Strategy
Growth Marketing
Sales and Marketing Automation
IT Marketing Campaigns
Microsoft Copilot Lead Generation
MSP Lead Generation
Market Research
PR and Thought Leadership
FAQs
Questions about LinkedIn Pay-Per-Click Advertising
If your question is about your own market or service lines, ask it on a scoping call.
Talk to xpandlyOur work
Published results from IT channel programs.
Explore our workIT channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days
Software / Go-To-Market Strategy
3.4x pipeline growth in year one
IT channel / Growth Marketing
9x inbound lead growth in 12 months
Cybersecurity / LinkedIn Pay-Per-Click Advertising
57% lower cost per lead on LinkedIn
Start here
Tell us which accounts you need to reach.
Send the service lines you want to grow and the buyers you sell to. On the scoping call we set the ideal customer profile (ICP) and the channels a program would use. You will hear back within one business day.