What's the minimum LinkedIn ad budget?

LinkedIn CPCs are higher than other platforms - we typically recommend a minimum of $3,000 per month in media spend to generate statistically meaningful data and a consistent flow of qualified leads. Below this level, results are inconsistent.

What LinkedIn ad formats do you use?

Single image ads, carousel ads, video ads, conversation ads, and LinkedIn Lead Gen Forms. We recommend the mix based on your campaign objective and ICP - and we test formats against each other to identify the best performers.

How do you measure campaign performance?

Cost per lead (CPL), cost per qualified opportunity, lead-to-opportunity conversion rate, and pipeline value generated. We track these alongside LinkedIn's native metrics and provide clear monthly reporting.

Can LinkedIn PPC be combined with other services?

Yes - and it works best as part of a broader demand generation program. LinkedIn PPC is most effective when supported by strong content, a clear nurture sequence, and aligned sales outreach. We can manage all of these together.

How long before we see qualified leads?

Typically within the first 5 days of launch, with lead volume and quality improving as we optimize the campaign over months one to three.

08 - LinkedIn Pay-Per-Click Advertising

LinkedIn PPC that reaches IT decision-makers and converts them.

Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.

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LinkedIn Pay-Per-Click Advertising

LinkedIn PPC that reaches IT decision-makers and converts them.

Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.

Book a meeting How we deliver it

Overview

What LinkedIn Pay-Per-Click Advertising means in practice

LinkedIn is the most effective paid channel for reaching IT decision-makers - but most IT vendors run campaigns that are badly targeted, poorly messaged, or both.

We build campaigns specifically for IT buyers: precise firmographic and role-based targeting, messaging that speaks the language of IT decision-makers, and creative optimized for the formats that convert.

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Key benefits

Precision IT buyer targeting

We target by job title, company size, industry, technology stack, seniority, and LinkedIn group membership - reaching the exact decision-makers who buy products like yours.

IT-specialist creative and copy

We develop campaign creative and messaging that resonates with IT buyers - no generic stock imagery, no buzzword-heavy copy that gets scrolled past.

Pipeline-optimized campaign management

We manage campaigns with pipeline generation as the primary objective - optimizing for lead quality and cost per qualified opportunity, not vanity metrics.

Our process

How we deliver LinkedIn Pay-Per-Click Advertising

Audience Strategy

We define the precise audience targeting strategy - including job titles, company profiles, and LinkedIn-specific targeting parameters that match your ICP.

Creative and Messaging Development

We produce the campaign creative - ad copy, imagery, and landing pages - optimized for LinkedIn formats and IT buyer behavior.

Campaign Launch and Management

We launch campaigns and actively manage them: adjusting bids, refining targeting, testing creative variants, and optimizing spend allocation.

Reporting and Optimization

We provide weekly performance updates and monthly strategic reviews - with clear cost per lead, cost per opportunity, and pipeline attribution data.

Why xpandly

What sets us apart

We run specialist LinkedIn PPC campaigns for IT vendors - targeting IT decision-makers with precision and delivering a lower cost per qualified lead than the industry benchmark, consistently.

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IT sector LinkedIn specialists

We run LinkedIn campaigns exclusively for IT vendors and channel partners. We know which audiences, formats, and messages work - because we test them continuously across our client portfolio.

57% lower cost per lead

Our campaigns consistently deliver a 57% lower cost per qualified lead compared to the industry benchmark. That's a structural advantage from years of IT LinkedIn expertise.

Conversion-focused landing pages

We design and optimize the landing pages your ads point to - so the investment in ad spend isn't lost to a page that doesn't convert.

Microsoft

Microsoft Copilot Lead Generation - your next major pipeline opportunity.

IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.

5 daysto first qualified lead

2,000+Copilot leads delivered

20+leads guaranteed per 8 week campaign

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Microsoft Copilot Lead

Example

Meridian Technology Solutions

IT Director • 85 employees • Atlanta, GA

Status

Actively evaluating

Budget

$25k - $50k

Timeline

Q2 2026 decision

Licences

50 to 100 users

Intent signals

Attended Microsoft Copilot for Business webinar (3 days ago)

Downloaded Microsoft Copilot ROI calculator

Visited M365 pricing page 4x in the last 7 days

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