04 - IT Marketing Campaigns
One campaign across email, LinkedIn, paid search, and content syndication, built around the buyer roles you sell to and reported on the pipeline it creates.
Overview
What IT Marketing Campaigns means in practice
This is for the channel chief or marketing director at a technology vendor running campaigns without an in-house team. What reaches your sales team is the leads each channel produced, with the campaign that brought them in.
Every lead is qualified before a rep sees it. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. A program manager checks all three before the handover.
Key benefits
Campaigns run for you
We run the strategy, the creative, the targeting, and the follow-up, so no part of the campaign waits on a hire you have not made. You approve the message and the target list.
Targeting by role and signal
We target by job title, seniority, department, company size, and Microsoft licensing tier, then narrow to the accounts showing intent. The signals are content downloads, vendor evaluation activity, and budget-cycle timing.
One campaign across channels
We run email, LinkedIn, paid search, and content syndication as one campaign, with the same message and one report behind it. A buyer who clicks an ad and opens an email is counted once.
Our process
How we deliver IT Marketing Campaigns
Agree the objective
We agree the pipeline objective, the buyer roles, the message, and the channel mix with you before we build anything. The objective is a number of qualified leads, not a number of impressions.
Build the creative
We build the ad copy, the design, the landing pages, and the follow-up emails, written for the role we are targeting. You see every asset before it runs.
Run and adjust
We run the campaign across the agreed channels and adjust targeting, bids, and creative while it runs. We log every change so you can see what moved the numbers.
Report the pipeline
We report qualified leads and pipeline by channel, with the media spend behind each one, and recommend what the next campaign should change. Your sales team receives the leads as they qualify.
Why xpandly
What sets us apart
No client result is published for IT Marketing Campaigns. The published results cover Microsoft Copilot Lead Generation, Go-To-Market Strategy, Growth Marketing, and LinkedIn Pay-Per-Click Advertising, and each names the client and the figure.
Your leads are yours
Every campaign runs to a target list you approve, under your brand. The leads it produces go to your sales team, and no other client receives them.
Spend you can see
You see where the media spend went, by channel and placement, against the pipeline it created. The report opens on qualified leads and pipeline, not impressions.
Creative for IT roles
The ad copy and the landing pages speak to one role at a time: the IT director, the security lead, the finance approver. We work only with technology vendors, distributors, and managed service providers (MSPs), so the brief starts at your market.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Also from xpandly
Explore our other services
FAQs
Questions about IT Marketing Campaigns
Can't find what you're looking for? We're happy to discuss your specific situation directly.
Get in touchOur work
Published results from IT channel programs.
Explore our workIT channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days
Software / Go-To-Market Strategy
3.4x pipeline growth in year one
IT channel / Growth Marketing
9x inbound lead growth in 12 months
Cybersecurity / LinkedIn Pay-Per-Click Advertising
57% lower cost per lead on LinkedIn
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.