Where the lead lands
A Missouri lead arrives in the system your reps already use, so there is no new login. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
The record carries the account name, the decision-maker, the trigger, and the intent history, and the meeting sits in the calendar beside it. A managed service provider (MSP) with a small sales team gets a record that is ready to call.