What channels do you use?

The channels we recommend depend on your ICP. Typically: LinkedIn (organic and paid), content and SEO, email nurture, targeted outbound, PR and thought leadership. We don't recommend channels for the sake of it - only those proven to reach and convert your specific buyers.

How long before we see results?

Early-funnel metrics (traffic, engagement, lead volume) typically improve within 60 to 90 days. Pipeline contribution is usually visible within three to six months, with compounding returns from month six onwards.

Do you create the content or do we?

We create everything. Brief interviews with your subject matter experts are part of our process - but all content production, design, and publishing is handled by our team.

How is this structured commercially?

Monthly retainer, scoped to the channels and output volume required. Minimum engagement of three months to allow time to build momentum and see meaningful results.

Can this work alongside our internal marketing team?

Yes - and it works well. We typically take responsibility for specific channels or content types while your team focuses on brand, events, or internal communications. We align closely to avoid duplication.

02 - Growth Marketing

Full-funnel marketing that builds pipeline month on month.

Demand generation, content, SEO, and performance campaigns built specifically for IT vendors - designed to compound over time and consistently fill your pipeline with qualified opportunities.

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Growth Marketing

Full-funnel marketing that builds pipeline month on month.

Demand generation, content, SEO, and performance campaigns built specifically for IT vendors - designed to compound over time and consistently fill your pipeline with qualified opportunities.

Book a meeting How we deliver it

Overview

What Growth Marketing means in practice

Growth Marketing at xpandly is a joined-up marketing engine - designed around your ICP, your sales cycle, and your revenue targets - not a collection of disconnected tactics.

We combine content strategy, SEO, paid media, and nurture into a single program that drives consistent, qualified pipeline and compounds in value over time.

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Key benefits

Demand generation strategy and execution

We build and run the campaigns that create awareness and interest in your offer among your target buyer profiles.

Content and SEO

We develop thought leadership content and SEO programs that attract IT buyers actively researching solutions in your category.

Performance tracking and optimization

Every channel, campaign, and content piece is tracked against pipeline contribution - and optimized based on what actually converts.

Our process

How we deliver Growth Marketing

Audit and Strategy

We audit your current marketing activity, identify the highest-value channels for your ICP, and design the integrated growth marketing program.

Foundation Build

We build the content, campaign infrastructure, and tracking setup needed to execute effectively from month one.

Execution and Launch

We run campaigns across the agreed channel mix - producing content, managing spend, and optimizing performance in real time.

Optimize and Scale

Monthly reporting, performance review, and optimization ensure we're continuously improving ROI and scaling what works.

Why xpandly

What sets us apart

Full-funnel marketing execution for technology vendors. From content and SEO to performance campaigns and demand generation - a joined-up marketing engine built to generate qualified pipeline consistently.

Work with us

IT-specialist content

Our content team understands IT buyer behavior. We write for technical decision-makers, not general audiences.

Pipeline-attributed reporting

We measure every activity against pipeline generated and revenue influenced - not vanity metrics like impressions or follower counts.

Full-funnel coverage

We run the entire funnel - from first impression to sales-qualified lead - so nothing falls through the gaps between awareness and conversion.

Microsoft

Microsoft Copilot Lead Generation - your next major pipeline opportunity.

IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.

5 daysto first qualified lead

2,000+Copilot leads delivered

20+leads guaranteed per 8 week campaign

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Microsoft Copilot Lead

Example

Meridian Technology Solutions

IT Director • 85 employees • Atlanta, GA

Status

Actively evaluating

Budget

$25k - $50k

Timeline

Q2 2026 decision

Licences

50 to 100 users

Intent signals

Attended Microsoft Copilot for Business webinar (3 days ago)

Downloaded Microsoft Copilot ROI calculator

Visited M365 pricing page 4x in the last 7 days

Also from xpandly

Explore our other services

View all services

Go-To-Market Strategy

Structured GTM planning covering ICP definition, messaging hierarchy, channel mix, and sales enablement - so every market motion is deliberate, measurable, and repeatable.

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Sales and Marketing Automation

End-to-end automation of your lead nurture, CRM workflows, scoring, and pipeline reporting - so your sales and marketing teams spend time on the work that actually generates revenue.

Explore

IT Marketing Campaigns

Integrated marketing campaigns designed for the IT sector - targeting the right decision-makers, at the right stage of their buying journey, across the channels where they actually spend time.

Explore

Microsoft Copilot Lead Generation

Purpose-built lead generation for IT channel partners targeting Microsoft Copilot decision-makers - and your next major pipeline opportunity.

Explore

Market Research

Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.

Explore

PR and Thought Leadership

Strategic PR and thought leadership programs that position your business as the trusted expert in your market - generating media coverage, conference speaking, and a content profile that earns attention.

Explore

LinkedIn Pay-Per-Click Advertising

Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.

Explore