MSP Lead Generation
for the first 30 US clients.
The full MSP Lead Generation program at $2,000 per month, with the buying trigger and the stakeholder map on each lead.
Book a scoping callUS launch offer
The full program.
$2,000 per month for the first 30 US clients.
The offer is open to the first 30 US clients, at $2,000 per month. UK clients pay the standard rate of £5,500 per month. The US rate is fixed for the initial term and the renewal.
US clients only
The initial contract runs for six months and renews at the same rate on a 12-month term.
£5,500 per month UK standard rate
Book a scoping callWhat is included
- A scored account list built on your ideal customer profile (ICP): size, sector, geography, technology stack, and service lines.
- Intent monitoring across renewal windows, leadership changes, funding events, breach exposure, and research surges, updated daily.
- Campaigns across outbound, LinkedIn, email, programmatic, and placements on vettdd.com, our owned channel.
- Role-specific messaging for the IT director, finance, operations, and compliance in each target account.
- BANT qualification by a dedicated program manager, who books the meeting into your reps' calendar.
- Outreach sequences, landing pages, and supporting content for each target role.
- CRM sync to HubSpot, Salesforce, or Dynamics 365, plus the live dashboard and reporting that ties each lead to the pipeline your reps create.
Guarantee and contract
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are. Each of those leads reaches your reps with the buying trigger attached.
Who the program fits
The US program fits managed service providers turning over $5M to $100M and selling to organizations of 100 to 2,500 seats. MSSPs, security-led MSPs, and Microsoft-centric MSPs fit best.
Contract terms
- Six-month initial contract
- Renews at the same rate on a 12-month term
- Rate fixed for the initial term and the renewal
- Open to the first 30 US clients
Our own data platform
The data behind the targeting.
Targeting runs on our own data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals. Machine-learning models maintain it and it updates daily.
2.2 million
verified data points
Targeting fields include job title, seniority, decision-making authority, company size, industry vertical, Microsoft licensing tier, and estimated IT and MSP spend. Your reps see which signal put each account on the list.
5 days
to the first qualified leads
The first qualified leads reach your sales team within 5 days of launch. Most programs go live inside 30 days, and the guarantee covers the first 60 days.
$2,000
per month for the first 30 US clients
The launch rate covers the first 30 US clients. The UK standard rate is £5,500 per month, and the guarantee is the same in both markets.
Open the agency performance dashboard before you book a call.
It reports the leads generated for client sales teams, responses, and conversion rate while campaigns are running, with no login. Your program manager reports each lead against the pipeline it creates, so your sales leadership sees the same numbers we do.
What your sales team receives
Your reps get each lead with its trigger.
If you run sales at a managed service provider (MSP) in the US, your reps get qualified leads. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Each lead is checked against budget, authority, need, and timeline (BANT) before it reaches your reps, and leads sync to HubSpot, Salesforce, or Dynamics 365.
A junior team
If an agency has handed your account to a junior team before, a dedicated program manager runs this program for the term and checks each lead before it reaches your reps.
A bought list
If your reps have called a bought list before, each account here carries a dated signal, such as a renewal window or a breach, before anyone approaches it.
Pipeline reporting
Reporting counts qualified leads and the pipeline your sales team creates from them. The public agency performance dashboard carries the same measures.
Meridian Technology Solutions
IT Services & Managed Services
Atlanta, GA • 85 employees
James Whitfield
IT Director
Status
Actively evaluating
Budget
$25,000 to $50,000
Decision
Q2 2026
Licenses
50 to 100 users
Intent signals
Attended Microsoft Copilot webinar (3 days ago)
Downloaded Copilot ROI calculator
Visited M365 pricing page 4x in 7 days
Recommended approach
Demo-led outreach focused on Teams and Excel integration. Lead with the 60-day ROI case.
How the program runs
Four stages to a qualified handover.
The US program runs the four published stages of MSP Lead Generation. Most programs go live inside 30 days.
Precision ICP
Define your target accounts by size, sector, geography, technology stack, and the service lines you want to grow. We score each account against the platform's demographic, firmographic, intent, and behavioral signals before any outreach.
In-market detection
Find the accounts researching a provider change now. Intent signals include renewal windows, leadership changes, breach exposure, pricing page visits, and content downloads, updated daily.
Committee-wide campaigns
Reach IT, finance, operations, and compliance in each account with messaging written for that role. Campaigns run across outbound, LinkedIn, email, programmatic, and placements on vettdd.com, our owned channel.
Qualified handover
Hand each lead to your reps BANT-qualified, with the buying trigger, the stakeholder map, and the intent history attached. A dedicated program manager checks each lead and books the meeting into your reps' calendar.
US launch rate
$2,000/month
First 30 US clients only
£5,500 per month UK rate
Talk to xpandly
Book a scoping call.
Tell us your service lines and the US accounts you want to reach.