Distributors
Category commentary, vendor announcement amplification, and bylined opinion, aimed at the vendors choosing a distributor and the resellers choosing where to buy.
What we do
What PR and Thought Leadership means in practice
You are the marketing director at an IT distributor, where a vendor is choosing which distributor to back and resellers are choosing where to buy. PR and Thought Leadership puts your category view in front of both.
You have worked with an agency that pitched your business as a logistics company. Distribution is a market we have worked inside, so the commentary lands as a distributor's view rather than a vendor's press release.
Key benefits
Commentary only you can give
A distributor sees category movement, services attach, and supply across a whole reseller base, and that view is publishable. The program turns it into commentary an editor can use.
Your name inside vendor news
When a vendor announces a launch or a program change, we pitch your business into that coverage rather than leaving you listed at the bottom. Your vendor business managers can use what runs in the next review.
Coverage that recruits resellers
The program runs recruitment stories beside the commentary: new vendor lines, new services, and what a partner gets on day one. Your partner recruitment team sends the coverage with the application pack.
Vendors see the value
Every quarter's report separates the coverage your vendors appeared in from the coverage you led, so a vendor review shows what distribution did for the brand. Your channel chief takes that into the renewal.
How it works
How we deliver PR and Thought Leadership
Pick the stories
Pick the three or four stories your sell-through data supports this quarter, anonymized so no reseller or vendor is identifiable. Your legal and vendor teams approve the list before anything is pitched.
Map the two audiences
Map where the vendors you want and the resellers you want to recruit read and meet. That covers the channel trade press, the newsletters, and the events your category managers already attend.
Run pitching and amplification
Run the commentary pitches, place the bylines from your leadership, and work every vendor announcement in your portfolio so your business is in the story when it runs. Your channel chief sees the pitch calendar before it starts.
Report to both audiences
Report what ran, which vendors and resellers it reached, and what your vendor business managers and partner recruiters used. Coverage that neither audience used comes off the plan next quarter.
FAQs
Common questions about pr and thought leadership.
Which titles do you target?
The channel trade press your vendors and resellers read, plus the business titles your end customers see. The target list is agreed with you at scoping, and it changes as the stories change.
Can you use our sales data?
Yes, anonymized and approved by your legal team. Aggregate movement by category, region, and reseller size can be published without identifying a vendor, a reseller, or a price.
Do you handle vendor announcements?
Yes. We pitch vendor launches, program changes, and portfolio additions with your own commentary attached, so your business is in the story rather than listed under it. Your vendor business managers see the plan first.
Which audience comes first?
Both, in the same program. Commentary is written so a vendor sees a distributor with a category view, and a reseller sees a distributor worth buying from.
Also for Distributors
More services built for your business.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.