Distributors
PR and thought leadership for IT distributors.
PR and thought leadership for IT distributors. We build your market presence in the IT channel publications that vendors, resellers, and end-customers read - positioning your business as a strategic partner, not just a logistics provider.
What we do
Position your distribution business as a market authority, amplify vendor news, and build the commercial brand that makes partners and vendors choose you first.
In a crowded distribution market, brand authority is a commercial differentiator. Vendors want partners with market presence. Resellers want distributors with credibility and expertise.
xpandly delivers PR for IT distributors that goes beyond product press releases - developing your editorial voice, placing coverage in the IT channel publications that matter, and amplifying vendor news so your brand benefits from every announcement in your portfolio.
Key benefits
Channel press coverage
Regular editorial placement in MicroScope, CRN, Channel Pro, and other IT channel publications that your vendor and reseller audiences read.
Executive thought leadership
Bylined articles and interview placement that position your leadership team as authoritative voices on distribution, channel strategy, and technology trends.
Vendor news amplification
We ensure your distributor brand is present in coverage of vendor announcements, product launches, and channel program updates.
Channel award program management
Identification and submission management for distribution and channel awards that build credibility and generate additional media exposure.
How it works
Distributor authority that drives partner preference.
Audit and editorial strategy
We assess your current media presence, identify coverage gaps, and develop an editorial strategy built around your commercial priorities.
Story development and media targeting
A rolling 90-day story calendar is developed, with media targets mapped to each story type and editorial opportunity.
Media outreach and placement
Our team pitches stories, places bylined content, coordinates vendor amplification, and manages press release distribution across target media.
Coverage reporting and strategy review
Monthly coverage reports with reach data, sentiment analysis, and editorial priorities for the coming quarter.
FAQs
Common questions about pr and thought leadership.
What publications do you target for distributor PR?
Primary targets for IT distributor PR include MicroScope, CRN UK, Channel Pro, Distribution Weekly, and Computing. We also target relevant vertical and technology-specific publications based on your portfolio.
Can you support new product or program launch announcements?
Yes. We manage the full PR process for vendor program launches, new product additions, and distributor service launches - including embargo management and coordinated media outreach.
Do you provide social media support alongside PR?
PR and social media management can be provided together as a combined program. Contact us to discuss the right scope for your needs.
How do you measure PR success?
We track coverage volume, publication reach, estimated audience, share of voice versus competitors, and sentiment. For distributor clients we also track vendor-originated coverage where your brand is featured.
Also for Distributors
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Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.