IT channel agency comparison
xpandly vs The Partner Marketing Group.
The Partner Marketing Group publishes channel marketing for software vendors and their partners, covering content, campaigns, social media, planning, and partner programs. xpandly hands your sales team decision-makers evaluating now, scored against 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
Talk to xpandlyAt a glance
Choose The Partner Marketing Group if the gap is marketing inside a software ecosystem, such as Microsoft or Sage. Choose xpandly if the gap is demand, with first qualified leads within 5 days of launch. xpandly starts at the account list and the signal behind it, and The Partner Marketing Group starts at the ecosystem and its partners. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Demand partners can convert
xpandly is the better fit when the gap is demand the partners can convert, not planning. Accounts surface on a signal, such as vendor evaluation activity or a renewal window.
Where The Partner Marketing Group is the better fit
The Partner Marketing Group publishes work xpandly does not: a Virtual Marketing Director service, marketing and website assessments, and a software directory. Their site names eleven software ecosystems, including Microsoft, Epicor, Sage, Acumatica, SAP, and NetSuite.
How the table is sourced
Every cell below is a fact published on thepartnermarketinggroup.com, fetched on 18 September 2026. Where their site states nothing on a point, the cell reads Not published.
Side-by-side comparison
How xpandly compares to The Partner Marketing Group.
Every claim below is backed by our results, our data, and our leadership team. We publish what others do not.
Capability
The Partner Marketing Group
Audience published
Core offer published
Software ecosystems named
Marketing director support
Targeting data source stated
Named client result with a figure
Time to first lead stated
The Partner Marketing Group
Audience published
Core offer published
Software ecosystems named
Marketing director support
Targeting data source stated
Named client result with a figure
Time to first lead stated
Why the difference matters
Where xpandly is the better fit
Data before outreach
- 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
- Machine-learning models maintain the platform and update it daily.
- We set the ideal customer profile (ICP) by size, sector, geography, technology stack, and service lines.
Leads your reps can call
- First qualified leads within 5 days of launch, and most programs go live inside 30 days.
- We check budget, authority, need, and timeline (BANT) before each handover to your sales team.
- A dedicated program manager stays with your program for the term.
Published evidence
- Nexus Channel Partners: 184 qualified Microsoft Copilot leads in 90 days, 31 converted to sales opportunities.
- 2,000+ qualified Microsoft Copilot leads delivered.
- Two public dashboards, agency performance and Microsoft Copilot, open without a login.
Frequently asked questions
Comparing xpandly and The Partner Marketing Group.
The Partner Marketing Group or xpandly?+
Pick on the gap: The Partner Marketing Group publishes channel marketing, content, and planning inside software ecosystems. xpandly runs lead generation programs and hands qualified leads to your sales team.
Which one names software ecosystems?+
The Partner Marketing Group names eleven, including Microsoft, Epicor, Sage, Acumatica, SAP, NetSuite, and Intuit. xpandly publishes Microsoft work, as a Microsoft Solutions Partner, and names no other ecosystem.
Does xpandly provide a marketing director?+
No. xpandly assigns a dedicated program manager to your program for the term, and hands qualified leads to your sales team. The Partner Marketing Group publishes a Virtual Marketing Director service instead.
What about a guarantee?+
The Partner Marketing Group publishes no guarantee on the pages xpandly cites below. xpandly publishes one on its program pages.
Continue your research
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