57% lower cost per lead on LinkedIn

Vantage Cyber

Snapshot

About this engagement

Vantage Cyber, a UK IT security vendor, is the published client on this LinkedIn Pay-Per-Click Advertising program, and its published result is a 57% lower cost per lead. LinkedIn Pay-Per-Click Advertising targets by job title, company size, industry, technology stack, and seniority, with creative written for IT buyers. On a security program the audience is the person who owns security rather than a general IT reader. We measure campaigns on cost per lead and on the opportunities behind it, so spend follows the audience that converts. On a LinkedIn Pay-Per-Click Advertising program the leads reach the client's own sales team, and a dedicated program manager stays with the program for its term.

Challenge

What we were asked to solve

One number judges a LinkedIn program: the cost of each lead that reaches the sales team, and who that lead turns out to be.

Solution

How we approached it

Targeting comes before creative on a LinkedIn program, because the audience decides what each click costs. Creative and copy follow the audience rather than lead it.

Cost per lead is the figure the published result reports for this program.

Results

The numbers that tell the story

57%lower cost per qualified lead

3.1ximprovement in click-through rate

2enterprise accounts closed Q1

Why us?

Why clients choose xpandly

Built on verified data

Every program targets from the data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral datasets, updated daily.

Four published results

Each case study names the client, the service, and the published result, from 184 qualified Microsoft Copilot leads in 90 days to 57% lower cost per lead on LinkedIn.

What qualified means

A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Each one reaches your sales team in that form.

A published guarantee

The xpandly guarantee covers Microsoft Copilot leads. The Microsoft Copilot Lead Generation program page states its number, its window, and its remedy in full.

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