Distributors
IT marketing campaigns for IT distributors.
IT marketing campaign delivery for distributors. From through-channel marketing automation to co-funded vendor campaigns and reseller marketing support - we build and run the programs that drive demand across your partner base.
What we do
Through-channel marketing automation, co-funded vendor campaigns, and partner marketing support programs that drive demand across your entire reseller network.
Distributors have a unique marketing challenge: driving demand at scale through a fragmented partner base, often with co-funding constraints and multiple vendor messaging requirements.
xpandly builds through-channel marketing programs that equip your resellers with campaign-ready assets, automate their marketing execution, and deliver consistent, on-brand demand generation activity across your entire partner network.
Key benefits
Through-channel marketing automation
Automated campaign programs that enable your resellers to run professional marketing activity without needing in-house marketing expertise.
Co-funded campaign management
Full design, delivery, and reporting for co-funded vendor campaigns, with documentation suitable for MDF claims and vendor QBRs.
Reseller marketing assets
Campaign-ready assets including email templates, social content, landing pages, and sales collateral that resellers can deploy immediately.
Multi-vendor campaign coordination
We manage the complexity of running simultaneous campaigns across multiple vendor programs without channel conflict.
How it works
Through-channel marketing that converts.
Program scope and vendor alignment
We define the campaign scope, agree messaging with relevant vendors, and establish MDF eligibility and reporting requirements.
Campaign design and asset production
Campaign assets are produced for both distributor-level and through-channel reseller deployment, covering email, digital, and social.
Partner activation and deployment
Campaigns are rolled out across your reseller base with activation support, briefing sessions, and onboarding for resellers new to digital marketing.
Performance tracking and vendor reporting
Campaign performance is tracked at both distributor and reseller level, with reports formatted for vendor QBRs and MDF claim documentation.
FAQs
Common questions about it marketing campaigns.
Can you run campaigns across multiple vendors simultaneously?
Yes. We have experience managing through-channel programs across multiple vendor portfolios, with appropriate message segmentation to prevent channel conflict.
Do you produce assets suitable for MDF claims?
Yes. All co-funded campaign deliverables are produced with MDF documentation requirements in mind, including spend tracking, proof of execution, and performance reporting.
How do you handle resellers with no marketing capability?
Our through-channel programs are designed to be accessible to resellers with no dedicated marketing resource. We provide campaign-ready assets, automation tools, and optional white-glove support for smaller partners.
What channels do your distributor campaigns cover?
Distributor campaigns typically include email marketing, LinkedIn advertising, co-branded landing pages, and sales enablement content. Channel mix is tailored to the specific campaign objective and vendor requirements.
Also for Distributors
More services built for your business.
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.