Distributors
Campaigns built for a vendor line and run across your reseller base, with every lead handed to the reseller's reps.
What we do
What IT Marketing Campaigns means in practice
You are the partner marketing manager at an IT distributor, and the campaign assets you send resellers need someone to run them. IT Marketing Campaigns runs them on each reseller's behalf and sends the leads to their reps.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The reseller's rep gets that, with the renewal window or content download behind it, not a list of names.
You have reported campaign activity to a vendor and been asked what pipeline it produced. Reporting here starts with leads by reseller and what their reps did with them, so the answer is in the report.
Key benefits
One build, every tier
We build one campaign for the vendor line and run it across every reseller in the tier. Your partner managers and the vendor approve the message once, before anything reaches an end customer.
Leads go to one reseller
Each lead goes to one reseller, so two of your partners do not call the same IT manager. Your partner managers agree the assignment before the campaign runs.
Reporting by reseller
Every campaign reports the qualified leads it produced, by reseller and by tier, and what each reseller's reps did with them. Your vendor business manager takes the same numbers into the quarterly review.
Many vendors, no conflict
Campaigns for competing vendor lines run to separate audiences with separate messaging, and the calendar keeps them apart. Your vendors see the segmentation rules before their campaign starts.
How it works
How we deliver IT Marketing Campaigns
Agree scope and funding
Agree the vendor line, the reseller tiers in scope, and how the marketing development funds (MDF) behind the campaign are split. Nothing is built before your partner team and the vendor have signed the message off.
Build the campaign assets
Build the email sequence, the LinkedIn creative, the landing page, and the call guide for the reseller's reps, inside the vendor's brand rules and yours.
Run it for the tier
Run the campaign for every reseller in the tier, including resellers with nobody in marketing, and reach the end customer through email, LinkedIn, and placements on vettdd.com. Accounts enter on a signal such as a renewal window or a research surge in the vendor's category. The reseller's reps get the leads.
Sync and report by reseller
Sync each lead to its reseller, report the results by reseller and by tier, and give your vendor business manager the same numbers. Your partner managers see which resellers followed up and which did not.
FAQs
Common questions about it marketing campaigns.
Can you run competing vendor lines?
Yes. Each vendor approves its own audience definition and calendar slot, and where two lines cannot be separated we say so before the quarter is planned.
How do leads reach resellers?
To the system your partner team runs, and to the reseller's rep, with the buying trigger, the stakeholder map, and the intent history attached. Leads sync to HubSpot, Salesforce, or Dynamics 365.
What do resellers have to do?
Approve the copy and call the leads. Everything between those two is run for them, and the tier decides how much of it they get.
Which channels do campaigns use?
Email, LinkedIn, landing pages, outbound calling, and placements on vettdd.com, our owned channel reaching 400K+ IT decision makers. The mix follows the vendor line and the reseller tier.
Also for Distributors
More services built for your business.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.