MSP Lead Generation: Virginia
Your Virginia program is measured on qualified leads and the pipeline they create for your sales team, reported lead by lead for the whole term.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Virginia lists can cover federal contractors, commercial mid-market firms, or both. Each list gets its own messaging, and each lead is reported against the pipeline it creates.
Precision ICP: federal contractors and commercial mid-market
We map your ideal customer profile (ICP) separately for Virginia's government contractors and its commercial mid-market firms. Size, sector, technology stack, and service lines set each list, and CMMC-aligned IT management can define the federal side.
Identify vendor evaluation, IT leadership changes, and content downloads
A Virginia account enters a campaign when one of those signals fires. The signal and its date sit on the lead your reps open.
Security-led outreach for federal, operations-led for commercial
Federal contractor messaging leads with CMMC alignment and security clearance compatibility. Commercial messaging leads with uptime, compliance, and business continuity, and each version is written for IT, finance, operations, and compliance roles.
Leads delivered with the trigger and a pipeline record
Each Virginia lead carries the trigger, the stakeholder map, and the intent history, and the meeting is booked into your reps' calendar. Your program manager then reports it against the pipeline it produces.
Start here
Tell us the pipeline your Virginia sales team needs from the program. The scoping call agrees the account list and how each lead is reported.
You run sales for a managed service provider (MSP) in Virginia, and your reps receive qualified leads. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Each lead shows the trigger, the stakeholder map, and what the account has read, so your reps can weigh it before the call.
Two numbers matter: qualified leads delivered, and the pipeline your reps create from them. Impressions and click rates are not reported as results.
Your program manager reports each lead against the pipeline it produced, so your leadership reads the same record as the program team.
The agency performance dashboard is public and needs no login. It shows leads, responses, and conversion rate while campaigns are running.
A Virginia account enters a campaign on a dated signal: vendor evaluation activity, a change of IT leadership, or a content download. Your reps see which one fired.
If you have paid for data that turned out to be a directory, each Virginia account here carries a dated signal before it reaches a campaign.
Scoring uses demographic, firmographic, intent, and behavioral inputs, kept current by machine-learning models that update the platform daily. Behind the scoring sit 2.2 million verified data points.
One program manager owns the program for its term, sets the account list with your sales leadership, and releases each lead.
If an agency has passed your program on after the first month, the person who scopes your Virginia program here stays your sales leadership's contact for the term.
Virginia reporting under the US launch offer
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
2.2 million
#1
2,800+
Common questions
What do you report?
Qualified leads delivered, the pipeline created from them, and the signal behind each account. Your sales leadership can read the public dashboard for the same measures while campaigns are running.
When does reporting start?
At launch. Your reps get the first qualified leads within 5 days, and each one appears on the report with its trigger and its date.
Who sees the numbers?
Your sales leadership, your program manager, and anyone you add. The public dashboard carries leads, responses, and conversion rate for programs already running.
What about the cost?
Rates and terms sit with the US launch offer. Virginia carries the same guarantee: 20 qualified Microsoft Copilot leads in 60 days. If fewer are delivered, the program continues at no additional cost until they are.