Managed service providers
For managed service providers, we find the Microsoft 365 accounts evaluating Copilot, inside your base and outside it, and hand them to your reps as qualified leads.
5 days
to the first qualified leads
2,000+
qualified Microsoft Copilot leads delivered
20+
leads per 8-week campaign
2.2 million
verified data points
How it works
How the program runs for an MSP
The four stages are program design, asset build, outreach launch, and lead handover, with the first qualified leads within 5 days of launch. For an MSP, program design begins with the accounts you already manage.
Program design
Define the two lists: the Microsoft 365 accounts you manage, and the net-new accounts in your ICP, with the Copilot use cases to lead with for each. Set the messaging per role: IT director, finance, and operations.
Asset build
Write the outreach sequences, landing pages, and supporting content for both lists. Base accounts get a renewal and review angle, and net-new accounts get an introduction to your managed Microsoft 365 service.
Outreach launch
Run the campaign for both lists across outbound, LinkedIn, email, programmatic, and placements on vettdd.com, our owned channel reaching 400K+ IT decision makers. From day one we run the targeting, the messaging, and the follow-up, and your reps see the first qualified leads within 5 days of launch.
Lead handover
Hand base leads to the account manager and net-new leads to your new business reps. Each lead names the webinar attendance or content download behind it, where the account sits in its Copilot evaluation, the budget, and the decision timeline. Every lead carries a recommended opening and syncs to HubSpot, Salesforce, or Dynamics 365.
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. You will hear back within one business day.
What you receive
Where an MSP's Copilot pipeline comes from
Your reps at a managed service provider (MSP) get qualified leads from two places: your Microsoft 365 base, and net-new accounts. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Verified decision-maker contact details
Copilot evaluation status, budget, and decision timeline
Dated intent signals: webinar attendance and pricing page visits
The buying trigger and the stakeholder map
A recommended opening
Meridian Technology Solutions
Atlanta, GA • 85 employees
James Whitfield, IT Director
Contact details provided with the lead
Status
Actively evaluating
Budget
$25k to $50k
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Why now
The opportunity in your Microsoft 365 base
300M+
Microsoft 365 seats eligible for Microsoft Copilot right now
67%
of IT buyers say they will evaluate Microsoft Copilot within 12 months
£1M
average IT channel partner Microsoft Copilot revenue opportunity