For distributors
We run Microsoft Copilot demand across a distributor's partner base and hand each qualified lead to the partner rep who will call it, with the intent signals attached.
5 days
to the first qualified leads
2,000+
qualified Microsoft Copilot leads delivered
20+
leads per 8-week campaign
2.2 million
verified data points
How it works
How the program runs through your channel
The four stages are program design, asset build, outreach launch, and lead handover. For a distributor, program design adds the partner routing before anything else is built.
Program design
Agree the partner list, the territory or ICP each partner covers, and the Microsoft Copilot use cases to lead with. Set the routing rule for each lead before a single account is contacted.
Asset build
Build the outreach sequences, landing pages, and supporting content for the campaign, written for the IT director and the finance and operations peers who approve the spend. Your channel team reviews every asset before launch.
Outreach launch
Run the campaign across outbound, LinkedIn, email, programmatic, and placements on vettdd.com, our owned channel reaching 400K+ IT decision makers, with each account tagged to its partner. The first qualified leads arrive within 5 days of launch and route to the partner rep as they qualify.
Lead handover
Hand each lead to the nominated partner rep with the evaluation status, the budget and timeline, the content downloads and webinar attendance behind it, and a recommended opening. Report the same lead to your channel team, and sync it to HubSpot, Salesforce, or Dynamics 365.
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. You will hear back within one business day.
What you receive
What a distributor's partners receive
Your channel team at a distributor runs the program, and your partners' reps receive the qualified leads. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Verified decision-maker contact details
Copilot evaluation status, budget, and decision timeline
Dated intent signals: webinar attendance and pricing page visits
The buying trigger and the stakeholder map
A recommended opening
Meridian Technology Solutions
Atlanta, GA • 85 employees
James Whitfield, IT Director
Contact details provided with the lead
Status
Actively evaluating
Budget
$25k to $50k
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Why now
Demand for the whole partner base
300M+
Microsoft 365 seats eligible for Microsoft Copilot right now
67%
of IT buyers say they will evaluate Microsoft Copilot within 12 months
£1M
average IT channel partner Microsoft Copilot revenue opportunity