Our Services
Specialist GTM practices.
One partner.
From go-to-market strategy to Microsoft Copilot lead generation - we have the specialist IT capability to grow your pipeline at every stage of your journey.
All services
Specialist GTM practices. One partner.
Every service is delivered by senior IT marketing practitioners - specialists who understand your buyers, your channel, and your competitive landscape.
Go-To-Market Strategy
A GTM strategy that gives your sales team something to work with.
Structured GTM planning covering ICP definition, messaging hierarchy, channel mix, and sales enablement - so every market motion is deliberate, measurable, and repeatable.
- Ideal Customer Profile definition
- Messaging hierarchy
- Channel strategy and mix
Growth Marketing
Full-funnel marketing that builds pipeline month on month.
Demand generation, content, SEO, and performance campaigns built specifically for IT vendors - designed to compound over time and consistently fill your pipeline with qualified opportunities.
- Demand generation strategy and execution
- Content and SEO
- Performance tracking and optimization
Sales and Marketing Automation
Automate the admin. Focus your team on selling.
End-to-end automation of your lead nurture, CRM workflows, scoring, and pipeline reporting - so your sales and marketing teams spend time on the work that actually generates revenue.
- Lead nurture and sequencing
- CRM integration and data quality
- Lead scoring and prioritization
IT Marketing Campaigns
Precision campaigns that reach IT buyers and convert them.
Integrated marketing campaigns designed for the IT sector - targeting the right decision-makers, at the right stage of their buying journey, across the channels where they actually spend time.
- End-to-end campaign management
- IT buyer targeting
- Multi-channel integration
Microsoft Copilot Lead Generation
Generate qualified Microsoft Copilot pipeline faster than any other program in the market.
Purpose-built lead generation for IT channel partners targeting Microsoft Copilot decision-makers - and your next major pipeline opportunity.
- Microsoft Copilot-specific targeting
- Proven messaging and positioning
- Fast to first qualified lead
Market Research
Deep market intelligence to inform every growth decision you make.
Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.
- Competitive analysis
- Buyer persona research
- Market sizing and opportunity mapping
PR and Thought Leadership
Build the authority that turns IT buyers into inbound leads.
Strategic PR and thought leadership programs that position your business as the trusted expert in your market - generating media coverage, conference speaking, and a content profile that earns attention.
- Media coverage and PR
- Thought leadership content
- Conference and speaking program
LinkedIn Pay-Per-Click Advertising
LinkedIn PPC that reaches IT decision-makers and converts them.
Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.
- Precision IT buyer targeting
- IT-specialist creative and copy
- Pipeline-optimized campaign management
The xpandly Way
Our blueprint for structured, scalable growth
Every engagement is underpinned by our proven GTM delivery methodology - built on senior expertise, data-led decision-making, and repeatable growth processes.
How we workDiscover
We start by auditing your current market position, pipeline data, and competitive landscape before a single campaign is planned.
Strategize
We build a tailored go-to-market strategy - pinpointing your ICP, messaging hierarchy, and the channels most likely to convert.
Execute
Our senior practitioners run campaigns, generate leads, and build pipeline with precision - not theory.
Optimize
We track every metric that matters, iterate rapidly, and scale what works - delivering compounding returns over time.
Our work
See what we've built for businesses like yours
View all workIT Channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days for a UK channel partner
Software / Go-To-Market Strategy
3.4x pipeline growth after a structured GTM strategy for a UK SaaS vendor
IT Channel / Growth Marketing
9x inbound lead growth for a mid-market IT reseller in 12 months
Cybersecurity / LinkedIn PPC
57% lower cost per lead for a UK IT security vendor on LinkedIn
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.