Our Services
Specialist GTM practices.
One partner.
From go-to-market strategy to Microsoft Copilot lead generation - we have the specialist IT capability to grow your pipeline at every stage of your journey.
Our capabilities
Every capability you need.
One expert partner.
Every service is built to work alongside the others - giving you one senior partner across every stage of your IT go-to-market journey.
Book a meetingA GTM strategy that gives your sales team something to work with.
Structured GTM planning covering ICP definition, messaging hierarchy, channel mix, and sales enablement - so every market motion is deliberate, measurable, and repeatable.
"Deliberate. Measurable. Repeatable."
- Ideal Customer Profile definitionWe define your ICP with precision - including firmographic, technographic, and behavioral criteria that translate directly into campaign targeting.
- Messaging hierarchyWe develop the messaging architecture from headline positioning through to feature-level proof points - consistent across every channel.
- Channel strategy and mixWe recommend the combination of channels most likely to reach and convert your specific buyers - based on evidence, not assumption.
Full-funnel marketing that builds pipeline month on month.
Demand generation, content, SEO, and performance campaigns built specifically for IT vendors - designed to compound over time and consistently fill your pipeline with qualified opportunities.
"The engine behind your pipeline."
- Demand generation strategy and executionWe build and run the campaigns that create awareness and interest in your offer among your target buyer profiles.
- Content and SEOWe develop thought leadership content and SEO programs that attract IT buyers actively researching solutions in your category.
- Performance tracking and optimizationEvery channel, campaign, and content piece is tracked against pipeline contribution - and optimized based on what actually converts.
Automate the admin. Focus your team on selling.
End-to-end automation of your lead nurture, CRM workflows, scoring, and pipeline reporting - so your sales and marketing teams spend time on the work that actually generates revenue.
"Less admin. More pipeline."
- Lead nurture and sequencingWe build automated nurture programs that keep your leads engaged through the full buying cycle - without your team having to manually follow up every contact.
- CRM integration and data qualityWe integrate your marketing activity with your CRM and implement data quality processes that keep your pipeline reporting accurate.
- Lead scoring and prioritizationWe implement scoring models that surface the highest-intent leads to your sales team - so they know exactly who to call first.
Precision campaigns that reach IT buyers and convert them.
Integrated marketing campaigns designed for the IT sector - targeting the right decision-makers, at the right stage of their buying journey, across the channels where they actually spend time.
"IT marketing that converts."
- End-to-end campaign managementWe handle strategy, creative, targeting, execution, and optimization - delivering a complete campaign service without the overhead of an in-house team.
- IT buyer targetingWe target IT decision-makers by job title, company size, technology stack, and buying intent - maximizing every dollar of campaign spend.
- Multi-channel integrationWe run campaigns across LinkedIn, email, content syndication, and paid search - coordinated into a single, consistent buyer experience.
Generate qualified Microsoft Copilot pipeline faster than any other program in the market.
Purpose-built lead generation for IT channel partners targeting Microsoft Copilot decision-makers - and your next major pipeline opportunity.
"The Microsoft Copilot GTM specialists."
- Microsoft Copilot-specific targetingWe target IT decision-makers who are actively evaluating Microsoft Copilot - using intent data, technographic signals, and job-role targeting to find buyers who are ready to talk.
- Proven messaging and positioningWe've tested Microsoft Copilot messaging across dozens of campaigns. We know what resonates with IT buyers and what falls flat - and we apply that knowledge to every program we run.
- Fast to first qualified leadOur Microsoft Copilot lead generation program is designed to generate its first qualified leads within 5 days of launch.
Deep market intelligence to inform every growth decision you make.
Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.
"Intelligence before investment."
- Competitive analysisWe analyze your direct and indirect competitors in detail - covering positioning, pricing, messaging, market share, and GTM approach.
- Buyer persona researchWe conduct primary research with IT buyers to understand their evaluation criteria, pain points, and decision-making processes - giving you the insight to win more deals.
- Market sizing and opportunity mappingWe quantify the addressable market for your products and identify the segments with the highest concentration of qualified buyers.
Build the authority that turns IT buyers into inbound leads.
Strategic PR and thought leadership programs that position your business as the trusted expert in your market - generating media coverage, conference speaking, and a content profile that earns attention.
"Authority earns attention."
- Media coverage and PRWe generate coverage in the IT and business media that your buyers read - from specialist IT publications to national business press.
- Thought leadership contentWe develop the articles, opinion pieces, white papers, and reports that position your leadership team as genuine category experts.
- Conference and speaking programWe identify and secure speaking opportunities at the events where your buyers gather - building visibility with exactly the right audience.
LinkedIn PPC that reaches IT decision-makers and converts them.
Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.
"Precision targeting. Qualified pipeline."
- Precision IT buyer targetingWe target by job title, company size, industry, technology stack, seniority, and LinkedIn group membership - reaching the exact decision-makers who buy products like yours.
- IT-specialist creative and copyWe develop campaign creative and messaging that resonates with IT buyers - no generic stock imagery, no buzzword-heavy copy that gets scrolled past.
- Pipeline-optimized campaign managementWe manage campaigns with pipeline generation as the primary objective - optimizing for lead quality and cost per qualified opportunity, not vanity metrics.
The xpandly way
Our blueprint for structured,
scalable growth.
Every engagement follows our structured GTM methodology - built on senior expertise, data-led decisions, and repeatable growth processes.
How we workDiscover
We audit your current market position, pipeline data, and competitive landscape before a single campaign is planned. No assumptions.
- Market position and pipeline audit
- Competitive landscape mapping
- ICP and buyer persona definition
Strategize
We build a tailored go-to-market strategy - pinpointing your ICP, messaging hierarchy, and the channels most likely to convert your specific buyers.
- Messaging hierarchy and positioning
- Channel mix and budget allocation
- Campaign calendar and content plan
Execute
Our senior practitioners run campaigns, generate leads, and build pipeline with precision. Delivery is measured against outcomes, not outputs.
- Senior practitioner-led delivery
- Multi-channel campaign execution
- Real-time performance tracking
Optimize
We track every metric that matters, iterate rapidly, and scale what works - delivering compounding returns and a growth motion that improves over time.
- Monthly performance reviews
- Rapid iteration and testing
- Scaling proven growth channels
Ready to see the blueprint in action?
Book a 30-minute GTM audit with a senior xpandly strategist - no pitch, just clarity on your growth challenge.
Our work
See what we've built for businesses like yours
View all workIT Channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days for a UK channel partner
Software / Go-To-Market Strategy
3.4x pipeline growth after a structured GTM strategy for a UK SaaS vendor
IT Channel / Growth Marketing
9x inbound lead growth for a mid-market IT reseller in 12 months
Cybersecurity / LinkedIn PPC
57% lower cost per lead for a UK IT security vendor on LinkedIn
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licenses
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.