What we do
measured on pipeline.
From Go-To-Market Strategy to Microsoft Copilot Lead Generation, the two lead generation programs deliver qualified leads, and the other services feed them.
The services
What reaches
your sales team.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The two lead generation programs deliver the first of them within 5 days of launch.
Book a scoping callA written plan your reps can sell from.
One plan for your sales team: the ideal customer profile, the messaging for each buyer role, the channel mix, and the enablement your reps use on calls.
"Deliberate. Measurable. Repeatable."
- Ideal customer profileWe define the ideal customer profile (ICP) by size, sector, geography, technology stack, and the service lines you want to grow. Your reps get a target list they can work, and the campaign targeting uses the same fields.
- Messaging your reps useWe write the positioning, the proof points, and the objection answers for each buyer role: the IT director, the finance lead, and the operations lead. Your reps use the same words the campaigns use.
- Channel mix and enablementWe name the channels that reach your buyers, and the reason each one is on the list. The plan ships with the call scripts, the one-page answers, and the follow-up sequence your sales team runs.
Campaigns that refill your pipeline month after month.
Content, search, and paid media for technology vendors, each one measured on the pipeline it puts in front of your sales team.
"Pipeline by channel, month after month."
- Demand generation campaignsWe run the campaigns that put your offer in front of your ideal customer profile (ICP): paid media, email, and content syndication. Each campaign carries its own pipeline target, agreed with you before it launches.
- Content and SEOWe write for IT buyers researching a change: comparison pages, buyer guides, and the answers your reps repeat on calls. We build the search coverage around the terms your buyers use when they compare providers.
- Reporting by channelEvery channel reports the pipeline it created, so you can see where the money went. We cut the channels that do not convert and move the budget to the channels that do.
The highest-intent buyers reach your reps first.
Lead scoring, nurture, and pipeline reporting, set up so no follow-up depends on someone remembering and no buyer waits in a queue for a call.
"Less admin. More pipeline."
- Nurture and follow-upWe build the nurture sequences that keep a buyer engaged through a long evaluation, and write the emails they receive. Your reps step in when a buyer crosses the score threshold you set.
- CRM sync and dataWe sync your marketing activity to HubSpot, Salesforce, or Dynamics 365, and fix the duplicate and missing fields that break pipeline reporting. Your reports come from one record per account.
- Lead scoring and routingWe score every lead on the signals that matter in your market: vendor evaluation activity, renewal windows, and pricing page visits. The highest scores route to your reps first, by territory or service line.
Campaigns aimed at the IT buyers already evaluating.
One campaign across email, LinkedIn, paid search, and content syndication, built around the buyer roles you sell to and reported on the pipeline it creates.
"IT marketing that converts."
- Campaigns run for youWe run the strategy, the creative, the targeting, and the follow-up, so no part of the campaign waits on a hire you have not made. You approve the message and the target list.
- Targeting by role and signalWe target by job title, seniority, department, company size, and Microsoft licensing tier, then narrow to the accounts showing intent. The signals are content downloads, vendor evaluation activity, and budget-cycle timing.
- One campaign across channelsWe run email, LinkedIn, paid search, and content syndication as one campaign, with the same message and one report behind it. A buyer who clicks an ad and opens an email is counted once.
Generate qualified Microsoft Copilot pipeline faster than any other program in the market.
Purpose-built lead generation for IT channel partners targeting Microsoft Copilot decision-makers - and your next major pipeline opportunity.
"The Microsoft Copilot GTM specialists."
- Microsoft Copilot-specific targetingWe target IT decision-makers who are actively evaluating Microsoft Copilot - using intent data, technographic signals, and job-role targeting to find buyers who are ready to talk.
- Proven messaging and positioningWe've tested Microsoft Copilot messaging across dozens of campaigns. We know what resonates with IT buyers and what falls flat - and we apply that knowledge to every program we run.
- Fast to first qualified leadOur Microsoft Copilot lead generation program is designed to generate its first qualified leads within 5 days of launch.
Fill your pipeline with managed services buyers already in market.
A done-for-you MSP lead generation program combining intent data, campaign delivery, lead qualification and revenue reporting.
"Qualified pipeline beyond referrals."
- In-market account targetingFind accounts showing the renewal, compliance, security and provider-change signals that indicate a managed services decision is approaching.
- Committee-wide campaignsReach IT, finance, operations and compliance stakeholders with messaging built around their role in the decision.
- Qualified lead handoverGive sales the firmographic fit, trigger, intent history, stakeholder map and BANT notes behind every opportunity.
Know which segments hold your buyers before you spend.
Competitor positions, interviews with the people who buy in your market, and account counts by segment, so your leadership knows where the buyers are.
"Intelligence before investment."
- Competitor analysisWe document how your competitors position, message, and sell, from their own public material. Where a competitor publishes nothing on a point, the report says so rather than filling the gap.
- Buyer interviewsWe interview the people who buy in your market: IT directors, security leads, and the finance approvers who sign. You get what they said about evaluation, shortlists, and what decides the final call, in their words.
- Market sizingWe size each segment by the accounts matching your ideal customer profile (ICP), counted against our data platform of 2.2 million verified data points. Your leadership sees the account count and the intent signals behind it: vendor evaluation activity and renewal windows.
Authority your buyers meet before your reps call.
Earned coverage where your buyers read, articles that carry your executives' names, and speaking slots at the events they attend.
"Authority earns attention."
- Media coverageWe write and place the stories, then pitch them to the editors covering your category. We name the outlet only after coverage runs, in your report and nowhere else.
- Opinion pieces and reportsWe write the articles, the opinion pieces, and the research reports that carry your executives' names, from interviews with them. Every piece answers a question your buyers ask during an evaluation.
- Speaking slotsWe find the conferences and webinars your buyers attend, pitch your executives as speakers, and prepare them for the session. We agree the event list with you before we pitch anyone.
LinkedIn campaigns measured on cost per qualified opportunity.
Ad sets aimed at the job titles, seniorities, and company sizes in your ideal customer profile, reported every week on cost per qualified opportunity.
"Precision targeting. Qualified pipeline."
- Targeting that matches your ICPWe target by job title, seniority, department, company size, industry, and Microsoft licensing tier, taken from your ideal customer profile (ICP). Account lists come from our data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
- Creative for IT buyersWe write the ad copy for one role at a time and test the variants against each audience. Nothing runs with stock imagery or a claim your product page cannot support.
- Landing pages that convertWe build and test the landing pages the ads point at, so the click reaches a page written for the same role. Form fields match what your reps need to qualify the lead.
How an engagement runs
Four stages, from audit
to monthly review.
A scoping call starts with what your pipeline needs to do next quarter, not with a service list. If the accounts you want are not in market this quarter, we will say so and tell you when they are likely to be.
Talk to xpandlyDiscover
We audit your current market position, pipeline data, and competitive landscape before a single campaign is planned. No assumptions.
- Market position and pipeline audit
- Competitive landscape mapping
- ICP and buyer persona definition
Strategize
We build a tailored go-to-market strategy, pinpointing your ICP, messaging hierarchy, and the channels most likely to convert your specific buyers.
- Messaging hierarchy and positioning
- Channel mix and budget allocation
- Campaign calendar and content plan
Execute
Our senior practitioners run campaigns, generate leads, and build pipeline with precision. Delivery is measured against outcomes, not outputs.
- Senior practitioner-led delivery
- Multi-channel campaign execution
- Real-time performance tracking
Optimize
We track every metric that matters, iterate rapidly, and scale what works, delivering compounding returns and a growth motion that improves over time.
- Monthly performance reviews
- Rapid iteration and testing
- Scaling proven growth channels
What every service shares.
Two dashboards are public, one for agency performance and one for Microsoft Copilot, so you can see how we report before you sign. A dedicated program manager runs your program for its term.
Our work
Published results from IT channel programs.
Explore our workIT channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days
Software / Go-To-Market Strategy
3.4x pipeline growth in year one
IT channel / Growth Marketing
9x inbound lead growth in 12 months
Cybersecurity / LinkedIn Pay-Per-Click Advertising
57% lower cost per lead on LinkedIn
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.