Managed Service Providers
LinkedIn advertising that puts your MSP in front of the right buyers.
LinkedIn PPC campaigns for MSPs, targeting IT decision-makers and business owners in your territory. Precise audience targeting, compelling ad creative, and ongoing optimization to maximize leads at minimum cost.
What we do
Targeted LinkedIn campaigns that reach IT managers, operations directors, and business owners in your geography - at the moment they are looking for a new managed services provider.
LinkedIn is the most effective paid channel for reaching business buyers in the IT sector - and for MSPs targeting SME and mid-market companies, it is unrivalled for audience precision.
xpandly manages LinkedIn advertising campaigns for MSPs from strategy through to ongoing optimization - building precise audience segments, running lead generation forms and retargeting, and tracking every dollar of ad spend against pipeline generated.
Key benefits
Hyper-precise audience targeting
Reach IT managers, operations directors, and business owners in specific geographies, company sizes, and industries that match your ideal customer profile.
MSP-specific ad creative
Copy and creative built around managed services propositions - covering cyber security, cloud migration, Microsoft 365, and proactive IT support.
Lead generation forms
LinkedIn native lead gen forms capture prospect details without requiring a landing page visit, reducing friction and increasing conversion rates.
Full attribution reporting
Monthly reports showing impressions, clicks, leads generated, cost per lead, and pipeline value attributed to LinkedIn campaigns.
How it works
Reach IT decision-makers in your territory.
Audience and territory mapping
We define your target audience segments, geographic focus, and ad objectives before creating any campaign assets.
Campaign structure and creative
Ad campaigns are structured across awareness and lead generation objectives, with professionally written copy and creative assets.
Launch and active management
Campaigns go live with daily monitoring of bids, frequency, and performance - with adjustments made throughout to protect cost efficiency.
Optimization and reporting
Monthly performance reviews with recommendations and ongoing creative refresh to prevent ad fatigue and maintain lead flow.
FAQs
Common questions about linkedin pay-per-click advertising.
What is the minimum ad spend?
We recommend a minimum LinkedIn ad budget of £1,500 per month to gather enough data to optimize effectively. Our management fee is charged separately.
How do you target specific geographies?
LinkedIn allows targeting by country, region, city, and radius from a specific postcode. We build your audience segments to match your sales territory precisely.
Can you target existing customers for upsell campaigns?
Yes. Matched audiences allow us to target your existing contact list on LinkedIn - ideal for Microsoft Copilot upsell or new service promotion campaigns.
How quickly can campaigns go live?
From brief to live campaigns is typically 2 to 3 weeks, covering strategy, creative production, and LinkedIn approval.
Also for Managed Service Providers
More services built for your business.
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.