Managed Service Providers
Campaigns targeted at the IT directors and owners in your territory, with every audience and ad judged on the cost per qualified lead.
What we do
What LinkedIn Pay-Per-Click Advertising means in practice
LinkedIn pay-per-click (PPC) advertising reaches the IT directors and owners in one territory before their contract renews, and the respondents go to your sales team. You market a managed service provider (MSP) into that territory.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. A form fill on its own is not that, so we check each response against the account's research surges and content downloads before it reaches a rep.
Key benefits
Targeting by role and size
We build audiences from job title, seniority, department, company size, and industry vertical. The ad reaches an IT director inside your 100 to 2,500 seat band, not a sole trader with one laptop.
Creative for the service line
Each ad names one service and one reason to move: a contract ending, a security audit, or a Microsoft 365 migration that stalled. One service per ad keeps the click and the landing page saying the same thing.
Cost per qualified lead
We judge campaigns on the cost per qualified lead, not on impressions or click-through rate. An audience that produces responses your reps cannot use is turned off, however good the click rate looks.
Senior hands on the account
A dedicated program manager writes the weekly changes and talks to your sales leader. You are not left with a platform login and a monthly export.
How it works
How we deliver LinkedIn Pay-Per-Click Advertising
Map the territory audience
Map the geography your field team covers, the seat bands you serve, and the job titles that sign for managed services. That becomes the audience before a single ad is written.
Write the ads and page
Write the ads and the page they land on together, one service line at a time. A click on a security ad does not open a general homepage.
Run and check weekly
Run the campaign and check it weekly against cost per qualified lead, the accounts responding, and what your reps say about the calls. Audiences and creative change on that evidence, not on a monthly schedule.
Qualify and hand over
Qualify every response against budget, authority, need, and timeline (BANT) before it reaches your sales team, and attach the trigger and the stakeholder map. Leads sync to HubSpot, Salesforce, or Dynamics 365.
FAQs
Common questions about linkedin pay-per-click advertising.
What budget do we need?
That depends on your territory, your seat band, and how many providers are advertising against you. We work it out at the scoping call and tell you plainly if the numbers do not support a campaign.
Can you target one county?
Yes. Campaigns can run to a country, a region, a city, or a radius, and we match the audience to the area your field team can reach.
Who approves the creative?
You do, before anything runs. Your sales leader sees the ads and the landing page together, and the program manager makes the weekly changes from there.
How soon can ads run?
Ads go live once the audience, the ads, and the landing page are signed off and LinkedIn has approved them. The schedule comes out of the scoping call, and your sales leader agrees it.
Also for Managed Service Providers
More services built for your business.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.