Who we are
built for the IT channel.
We have run go-to-market programs for technology vendors, distributors, and managed service providers since 2022, and work from London and Los Cabos.
Our story
Why xpandly exists.
We believe a good product loses to a better go-to-market plan, so we built an agency that works only on IT go-to-market. Jay Janes, a former Chief Revenue Officer at one of Europe's largest IT distributors, founded it in 2022.
Today we run nine services, including two lead generation programs, for technology vendors, distributors, and managed service providers (MSPs). We are a Microsoft Solutions Partner, and we conduct Microsoft Copilot adoption research on behalf of Microsoft.
- IT-only focus: no briefing document needed to explain the channel
- Senior-led delivery, not junior account managers
- Strategy and execution from one agency
- Two public dashboards: agency performance and Microsoft Copilot
Proprietary data points powering every campaign
Qualified pipeline created for clients to date
Qualified Microsoft Copilot leads delivered to partners
Technology leaders trust xpandly
Go-to-market experience in the IT channel
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
What we stand for
What we believe.
Five beliefs shape how we scope, run, and report a program, and each one changes what your sales team receives.
IT expertise first
We work only with technology vendors, distributors, and managed service providers, so no briefing document is needed to explain the channel. The scoping call starts at your service lines and your ideal customer profile (ICP).
Pipeline over activity
We measure a program on the leads and pipeline it creates for your sales team, not on impressions, followers, or award nominations. If an activity does not contribute to pipeline, we stop it.
Strategy that reaches execution
Every strategy we write, we can run. The nine services cover Go-To-Market Strategy and the two lead generation programs, so the plan and the campaigns come from one agency.
Results you can check
Two dashboards are public, one for agency performance and one for Microsoft Copilot, so you can see how we report before you sign.
Transparency, always
Every client has direct access to a performance dashboard showing leads generated, pipeline created, and activity in progress. A dedicated program manager runs the program for its term and reports to you on the leads and pipeline it created.
Our people
Who leads the work.
The founder and the agency director for North America lead the work, and both bios below state what each of them has run.
Jay Janes
Founder
Jay founded xpandly in 2022 and has more than 15 years in go-to-market. He has overseen more than $40M in MSP growth and is a former Chief Revenue Officer at one of Europe's largest IT distributors.
Lauren Hamilton
Agency Director, North America
Lauren has over 20 years of experience delivering campaigns in the technology industry, and previously worked at Meta and Apple.
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.