who we are
The specialist GTM agency
built for IT.
We work exclusively with technology vendors and channel partners - bringing deep IT market knowledge, senior GTM expertise, and a proven methodology to every engagement.
Our story
Built for IT. Obsessed with GTM.
We founded xpandly with a simple conviction: the best IT products in the world routinely lose to inferior competitors with better go-to-market strategies. We exist to fix that - through sharp positioning, demand generation that actually converts, and specialist GTM execution that treats pipeline as the only metric that matters.
Whether you're a software vendor entering a new market, a Microsoft partner building a Microsoft Copilot practice, or a channel reseller trying to differentiate - we meet you where you are and build the growth engine your business needs.
- IT-only focus - we understand your buyers and your channel
- Senior-led delivery, not junior account managers
- Strategy and execution in one partner
- Microsoft Partner specialists and Microsoft Copilot GTM experts
Proprietary data points powering every campaign
Qualified pipeline created for clients to date
Qualified Microsoft Copilot leads delivered to partners
Technology leaders trust xpandly
Go-to-market experience in the IT channel
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
What we stand for
Our values
Four principles that guide every GTM engagement we take on - from first conversation to full campaign execution.
IT expertise, not generic marketing
We work exclusively with technology vendors and channel partners. That focus means we understand your buyers, your channel dynamics, and the competitive landscape - without needing a briefing document to get started.
Pipeline, not vanity metrics
We measure success by qualified leads generated and revenue influenced - not by impressions, followers, or award nominations. If it doesn't contribute to pipeline, we don't prioritize it.
Strategy plus execution
We don't hand you a PowerPoint and disappear. Every growth strategy we develop, we can execute - from LinkedIn campaigns to Microsoft Copilot lead generation programs.
Long-term partnership
Our best client relationships span years, not projects. We build that alignment into every engagement - investing in your market understanding, your pipeline, and your brand as if they were our own.
Transparency, always
Every client has direct access to a real-time performance dashboard showing exactly how their campaigns are performing - leads generated, pipeline created, and activity in progress. No waiting for a monthly report. No filtered summaries. Just the full picture, whenever you want it.
Our people
The team behind xpandly
Senior IT GTM practitioners, not junior account managers. Every engagement is led by people who have done this before.
Jay Janes
Founder
Founded xpandly in 2022, Jay has more than 15 years in go-to-market and has overseen more than $40M in MSP growth. Former Chief Revenue Officer at one of Europe's largest IT distributors.
Lauren Hamilton
Agency Director, North America
Over 20 years of experience delivering high-performing campaigns in the technology sector. Former Meta and Apple.
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.