Who we are
built for the IT channel.
We have run go-to-market programs for technology vendors, distributors, and managed service providers since 2022, and work from London and Los Cabos.
Our story
Why xpandly exists.
We believe a good product loses to a better go-to-market plan, so we built an agency that works only on IT go-to-market. Jay Janes, a former Chief Revenue Officer at one of Europe's largest IT distributors, founded it in 2022.
Today we run nine services, including two lead generation programs, for technology vendors, distributors, and managed service providers (MSPs). We are a Microsoft Solutions Partner, and we conduct Microsoft Copilot adoption research on behalf of Microsoft.
- IT-only focus: vendors, distributors, and MSPs
- A dedicated program manager for the term
- Strategy and execution from one agency
- Two public dashboards: agency performance and Microsoft Copilot
Proprietary data points powering every campaign
Qualified pipeline created for clients to date
Qualified Microsoft Copilot leads delivered to partners
Technology leaders trust xpandly
Go-to-market experience in the IT channel
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
What we stand for
What we believe.
These five points set how we scope, run, and report your program, and what your sales team receives from it.
IT expertise first
We work only with technology vendors, distributors, and managed service providers, so the scoping call starts at your service lines and your ideal customer profile (ICP).
Measured on pipeline
We measure a program on the leads and pipeline it creates for your sales team, and your program dashboard shows both while the program runs.
Strategy that reaches execution
The nine services cover Go-To-Market Strategy and the two lead generation programs, so the plan and the campaigns that run it can come from one agency.
Results you can check
Two dashboards are public, one for agency performance and one for Microsoft Copilot, so you can see how we report before you sign.
A dashboard for your program
Your program has its own performance dashboard showing leads generated, pipeline created, and activity in progress. A dedicated program manager runs the program for its term and reports to you on the leads and pipeline it created.
Our people
Who leads the work.
Jay Janes, our founder, leads the work with Lauren Hamilton, our agency director for North America.
Jay Janes
Founder
Jay founded xpandly in 2022 and has more than 15 years in go-to-market. He has overseen more than $40M in MSP growth and is a former Chief Revenue Officer at one of Europe's largest IT distributors.
Lauren Hamilton
Agency Director, North America
Lauren has over 20 years of experience delivering campaigns in the technology industry, and previously worked at Meta and Apple.
Start here
Tell us which accounts you need to reach.
Send the service lines you want to grow and the buyers you sell to. On the scoping call we set the ideal customer profile (ICP) and the channels a program would use. You will hear back within one business day.