pipeline,
built on our own
data platform.
Go-to-market services for the IT channel, with the first qualified leads within 5 days of launch.
Trusted by the leading names in the IT industry
xpandly in numbers
The numbers we publish.
We publish the figures below with their qualifiers. Two dashboards are public, one for agency performance and one for Microsoft Copilot, so you can check the numbers yourself.
Verified data points
Across four signal types
Qualified pipeline created
For clients to date
Technology leaders
Vendors and channel partners
IT channel experience
Across the team
Lead delivery
Qualified Microsoft Copilot leads delivered. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Speed to pipeline
Days between program launch and the first qualified leads in your pipeline, synced to HubSpot, Salesforce, or Dynamics 365.
What we do
Go-to-market services for the IT channel.
Go-To-Market Strategy
Ideal customer profile (ICP), messaging, and channel mix.
Growth Marketing
Month-on-month demand generation for IT vendors.
Sales and Marketing Automation
Lead nurture, lead scoring, and pipeline reporting in your CRM.
IT Marketing Campaigns
Campaigns across LinkedIn, email, outbound, and programmatic.
Microsoft Copilot Lead Generation
First qualified leads within 5 days of launch.
MSP Lead Generation
Accounts in market for a new managed service provider.
Market Research
Market sizing, buyer research, and competitor mapping.
PR and Thought Leadership
Coverage in the IT and business press, plus speaking slots.
LinkedIn Pay-Per-Click Advertising
LinkedIn ads written for IT buyers and aimed at your ICP.
Powered by data
Verified data points across four signal types. Programs run on our proprietary data platform, which machine-learning models maintain and update daily.
Book a scoping call
Send us your ICP and the service lines you want to grow. You will hear back within one business day.
Talk to xpandlyWhy xpandly
Why an IT-only agency.
We work with three kinds of business: technology vendors, distributors, and managed service providers (MSPs). Two practice areas serve each of them: channel marketing and cybersecurity marketing.
IT-only audiences
If you have had to teach an agency the channel before, our briefing starts at your ICP and your service lines, because IT businesses are the only clients we serve.
A dedicated program manager
A dedicated program manager runs your program for the term and reports to you on the qualified leads delivered and the pipeline they create.
First qualified leads within 5 days
Most programs go live inside 30 days, and the first qualified leads reach your sales team within 5 days of launch.
Founded by a former IT distribution revenue chief.
Our founder was Chief Revenue Officer at one of Europe's largest IT distributors, and our North America director has over 20 years in technology campaigns.
Our work
Published results from IT channel programs.
Explore our workIT channel / Microsoft Copilot Lead Generation
184 qualified Microsoft Copilot leads in 90 days
Software / Go-To-Market Strategy
3.4x pipeline growth in year one
IT channel / Growth Marketing
9x inbound lead growth in 12 months
Cybersecurity / LinkedIn Pay-Per-Click Advertising
57% lower cost per lead on LinkedIn
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Tell us which accounts you need to reach.
Send the service lines you want to grow and the buyers you sell to. On the scoping call we set the ideal customer profile (ICP) and the channels a program would use. You will hear back within one business day.