Question 1

What is a qualified lead?

Accepted Answer

A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Every lead is qualified on budget, authority, need, and timeline (BANT).

Question 2

How fast do leads arrive?

Accepted Answer

The first qualified leads reach your sales team within 5 days of launch, and most programs go live inside 30 days. Your reps get the contact, the trigger, and the stakeholder map, so they open the call already briefed.

Question 3

Where do the leads come from?

Accepted Answer

Leads come from our own data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals. Intent signals include webinar attendance, pricing page visits, and content downloads.

Question 4

What is in the handover?

Accepted Answer

Your sales team receives the contact, the buying trigger, the stakeholder map, and the intent history, synced to HubSpot, Salesforce, or Dynamics 365. A program manager checks each lead before it reaches your reps.

Question 5

Do you run Microsoft Copilot programs?

Accepted Answer

Yes. Microsoft Copilot Lead Generation is one of our services, and we are a Microsoft Solutions Partner. Nexus Channel Partners received 184 qualified Microsoft Copilot leads in 90 days, and 31 converted to active sales opportunities.

Question 6

How does a program start?

Accepted Answer

Every program starts with a scoping call. You tell us which service lines you want to grow, and we tell you whether we can fill the gap. Then you get a scope naming the accounts, the channels, and the handover.

Question 7

Who do you work with?

Accepted Answer

Technology vendors, distributors, and managed service providers (MSPs). Two practice areas sit across them: channel marketing and cybersecurity marketing. MSP programs fit businesses selling to organizations of 100 to 2,500 seats.

Question 8

Do you run the campaigns?

Accepted Answer

Yes. We deliver Go-To-Market Strategy on its own, and we run the campaigns that follow across outbound, LinkedIn, email, programmatic, and placements on vettdd.com.

Question 9

Can we see live results?

Accepted Answer

Yes. Two public dashboards show program performance, one agency wide and one for Microsoft Copilot. Both move as programs deliver, and your own program dashboard shows the leads handed to your sales team.

Question 10

What does strategy deliver?

Accepted Answer

A Go-To-Market Strategy engagement ends with the ideal customer profile (ICP), the messaging, the channel mix, and the sales enablement. Your sales leadership helps design each one, and we hand them over ready to run.

Answers to the questions
we hear most.

First qualified leads within 5 days of launch.

Start with the pipeline.

Answers to the questionswe hear most.

First qualified leads within 5 days of launch.

Start with the pipeline.

Answers to the questions
we hear most.