MSP Marketing Agency Comparison
xpandly vs JoomConnect.
JoomConnect combines MSP marketing software with agency services from Directive Technology. xpandly takes a data-first GTM route focused on finding and qualifying demand across the IT channel.
Talk to xpandlyAt a glance
JoomConnect is a hybrid software platform and agency-services provider operated by Directive Technology. Its public offer includes MSP web design, content marketing, sales automation, and integrations with PSA tools.
Visit JoomConnectProprietary data platform
xpandly's in-house intelligence platform covers 2.2 million data points across UK and US IT markets. Most agencies buy the same third-party lists as your competitors.
Published revenue results
We publish the actual revenue numbers our programs have delivered: $40M+ for MSP clients. Ask any other MSP marketing agency for theirs.
IT channel leadership
Founded and run by IT channel executives. We are not a generalist agency that added MSPs to a client list. This is all we do.
Side-by-side comparison
How xpandly compares to JoomConnect.
Every claim below is backed by our results, our data, and our leadership team. We publish what others do not.
Capability
JoomConnect
MSP-focused marketing automation software
Website and content services for MSPs
ConnectWise and Autotask workflow context
First-party IT buyer data for targeting
Microsoft Copilot demand generation
Programs for vendors and distributors as well as MSPs
JoomConnect
MSP-focused marketing automation software
Website and content services for MSPs
ConnectWise and Autotask workflow context
First-party IT buyer data for targeting
Microsoft Copilot demand generation
Programs for vendors and distributors as well as MSPs
Why the difference matters
Software can streamline marketing operations; demand generation still depends on audience and timing.
A data layer for targeting
- The audience starts with 2.2M proprietary IT market data points
- Buyer context informs who should hear from your team
- The same platform supports vendor, distributor, and MSP programs
Channel-wide perspective
- xpandly works across the connected IT buying ecosystem
- Campaigns can account for partners, vendors, and end customers
- Your message is built around the route to revenue, not one software workflow
Pipeline over platform adoption
- Lead generation is measured as a commercial outcome
- Live dashboards make campaign decisions visible
- The scoping call connects demand signals to a practical GTM motion
Frequently asked questions
Comparing xpandly and JoomConnect.
What is JoomConnect?+
JoomConnect is a hybrid MSP marketing software platform and agency-services provider operated by Directive Technology.
Does JoomConnect offer marketing services?+
Yes, its public site describes MSP web design, content marketing, marketing automation, and related agency services.
How is xpandly different from JoomConnect?+
xpandly focuses on IT channel GTM, proprietary buyer data, campaign delivery, and qualified pipeline rather than a combined MSP software and services platform.
Can xpandly work with channel vendors?+
Yes, xpandly serves technology vendors, distributors, channel partners, and MSPs through the same IT market intelligence approach.
Continue your research
Compare more msp marketing agencies.
Explore the same decision criteria across other providers serving the IT market.
xpandly vs Wingman MSP Marketing
Compare data-led GTM with an MSP marketing specialist.
xpandly vs Tech Pro Marketing
Compare IT channel GTM with MSP content and web support.
xpandly vs Magnetude Consulting
Compare two approaches to channel program delivery.
Get in touch
Need demand beyond the marketing platform?
Book a 30-minute scoping call to connect your ICP, offer, and channel route to a pipeline plan.
View live performance dashboardGet in touch
Book a 30-minute scoping call.
No pitch deck. No fluff. Just a direct conversation about your pipeline.