Who We Serve
Grow your MSP. Win more managed contracts.
xpandly delivers demand generation, marketing automation, and paid media programs built specifically for the MSP market. We understand your sales cycle, your buyers, and what it takes to win recurring revenue.
Overview
MSP growth, engineered.
The MSP market is competitive and getting more crowded every quarter. Winning net-new managed contracts requires more than a good service - it requires a structured go-to-market approach, consistent pipeline generation, and marketing that speaks directly to your buyers' pain points. xpandly specializes in exactly this. We have worked with MSPs across the IT channel and understand what drives purchasing decisions for SME and mid-market IT buyers. From Microsoft Copilot lead generation to LinkedIn advertising and full marketing campaign delivery, every program we run is built around your growth targets - not generic templates.
Common challenges we solve
Inconsistent pipeline
Most MSPs rely on referrals and renewals. xpandly builds the outbound engine that generates consistent, qualified net-new enquiries every month.
Generic marketing that does not convert
IT buyers can spot template marketing instantly. Our campaigns are built for the MSP sector with messaging that resonates with your specific target audience.
No time to market
You are running the business. We run the marketing - from strategy to execution - so you can focus on delivering excellent managed services.
Missed Microsoft Copilot opportunity
Microsoft Copilot is the biggest near-term upsell opportunity for MSPs. We generate qualified Microsoft Copilot-ready leads within your existing customer base and beyond.
Our services for Managed Service Providers
Everything you need to grow.
MSP Marketing Campaigns
End-to-end marketing campaign delivery for MSPs. From strategy and content creation to paid media and email nurture - everything you need to build brand authority and generate consistent leads.
Growth Marketing
Full-funnel growth marketing for MSPs. We build the demand generation engine that delivers consistent, qualified enquiries from businesses actively looking for a managed service provider.
Sales and Marketing Automation
Marketing automation and CRM implementation designed specifically for MSPs. We build the systems that score leads, trigger nurture sequences, automate follow-up, and give your team complete pipeline visibility.
LinkedIn Pay-Per-Click Advertising
LinkedIn PPC campaigns for MSPs, targeting IT decision-makers and business owners in your territory. Precise audience targeting, compelling ad creative, and ongoing optimization to maximize leads at minimum cost.
Also serving
Other audiences we work with.
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.