For managed service providers
Go-to-market programs for managed service providers, with the accounts about to appoint or replace a provider reaching your sales team with the buying trigger attached.
Overview
Who the program is for
We find the accounts about to appoint or replace a managed service provider (MSP) before the shortlist forms. The signals are renewal windows, leadership changes, and vendor evaluation activity. Managed security service providers (MSSPs), security-led MSPs, and Microsoft-centric MSPs fit best. Microsoft licensing tier and estimated IT and MSP spend are targeting fields in our data platform. If the accounts you want are not in market this quarter, we will say so and tell you when they are likely to be.
Common challenges we solve
A cold list with no intent
You have paid for lead generation before and been sent a list of names with no sign of who was evaluating a provider. Every account here carries a buying signal before anyone approaches it, a renewal window, a research surge, or a vendor evaluation.
A report with no pipeline
Your program dashboard shows the leads generated, the pipeline created, and the activity in progress, and your program manager walks your sales leader through it. The agency-wide figures sit on the public dashboard.
A generalist in the channel
We are a Microsoft Solutions Partner, and the data platform behind every program targets on Microsoft licensing tier and estimated IT and MSP spend. You will not spend month one explaining what a managed contract is.
Handed to juniors
A dedicated program manager runs your program for its term. Your program manager checks the buying trigger, the stakeholder map, and the intent history before a lead reaches your reps.
Our services for Managed Service Providers
Everything you need to grow.
Cybersecurity marketing
Cybersecurity marketing reaches security buyers when breach exposure, a compliance deadline, or a cyber insurance renewal puts budget in motion. It is the practice for MSSPs and security-led MSPs, which are part of the published ideal fit.
MSP Lead Generation
MSP Lead Generation finds the accounts about to appoint or replace a managed service provider, using intent signals such as renewal windows, leadership changes, and vendor evaluation activity. Each lead reaches your reps with the trigger, the stakeholder map, and the intent history attached.
MSP Marketing Campaigns
Campaigns across LinkedIn, email, and outbound for the service line you want to grow, each measured on the qualified leads it puts in your sales team's calendar.
Growth Marketing
Content, search, and paid campaigns for managed service providers, built to produce inbound leads your sales team can call and a pipeline you own.
Sales and Marketing Automation
Lead scoring, nurture, and pipeline reporting for managed service providers, built so the accounts closest to switching provider reach your reps first.
LinkedIn Pay-Per-Click Advertising
Campaigns targeted at the IT directors and owners in your territory, with every audience and ad judged on the cost per qualified lead.
Also serving
Other audiences we work with.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.