Managed Service Providers
Campaigns across LinkedIn, email, and outbound for the service line you want to grow, each measured on the qualified leads it puts in your sales team's calendar.
What we do
What MSP Marketing Campaigns means in practice
You run sales at a managed service provider (MSP) and have one service line, territory, or launch that needs pipeline this quarter. MSP Marketing Campaigns takes that objective to market and hands your sales team the qualified leads.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your reps open the call knowing why the account is looking, who else sits on the decision, and what it has already downloaded.
Key benefits
One objective per campaign
A campaign carries one objective: a service line such as security or Microsoft 365, a territory, or a launch. The ideal customer profile (ICP), the message, and the channel mix are set for that objective and nothing else. Your sales team receives every lead it produces.
Messaging for the whole committee
The campaign speaks to each role on the buying committee. The IT lead specifies, the finance lead signs, and the operations and compliance leads carry the service line day to day. Each gets its own message and its own proof.
A window with a number
Every campaign has a start date, an end date, and a qualified lead target agreed before launch. Your sales leader sees each lead and its stage against that target, and the live agency performance dashboard is open to anyone.
Your leads stay yours
A campaign is built for one MSP in one territory, and every lead it produces is routed to your sales team and to no one else. We do not sell the same account to a second provider.
How it works
How we deliver MSP Marketing Campaigns
Define the objective and ICP
Define the service line, territory, and seat band the campaign is for, usually organizations of 100 to 2,500 seats. The accounts are pulled from our data platform by company size, industry vertical, Microsoft licensing tier, and estimated IT and MSP spend.
Score the accounts in market
Score every account against the intent signals behind a provider change: research surges on managed services, vendor evaluation activity, a renewal window, or a leadership change. Only accounts showing a signal go into the campaign, so no one on your team calls a cold list.
Run the campaign across channels
Run the message to each role across LinkedIn, email, outbound, and placements on vettdd.com, our owned channel reaching 400K+ IT decision makers. Creative is written for the service line, and the program manager adjusts audiences and copy weekly against the lead quality your reps report.
Hand over qualified leads
Hand each lead to your sales team as it qualifies, with the trigger, the stakeholder map, and the intent history attached, synced to HubSpot, Salesforce, or Dynamics 365. Your reps see it in their calendar and in the system they already work in.
FAQs
Common questions about msp marketing campaigns.
When is Growth Marketing better?
When you want inbound pipeline every month rather than one objective in one window. Growth Marketing runs content, search, and paid campaigns all year, and MSP Marketing Campaigns runs one service line, territory, or launch to a lead target.
Which service lines can you promote?
Any managed service you sell to 100 to 2,500 seat organizations: managed IT support, security, Microsoft 365 and Microsoft Copilot, backup, or cloud migration. The campaign is built for the one line you name.
Which channels do you use?
LinkedIn, email, outbound calling, programmatic, and placements on vettdd.com, chosen for the role and the service line. Each channel reports the qualified leads it sent your reps, and we cut a channel that produces none.
How long does a campaign run?
For the window agreed at scoping, set by the lead target and the service line, and your sales leader sees the count against target throughout. We tell you at scoping if the target does not fit the window.
Also for Managed Service Providers
More services built for your business.
Microsoft Copilot
First qualified leads within 5 days of launch.
We find the IT decision-makers evaluating Microsoft Copilot now and hand them to your sales team as qualified leads within 5 days of launch. Each lead carries the budget, the timeline, and the intent signals behind the inquiry, such as a pricing page visit.
Meridian Technology Solutions
IT Director, 85 employees, Atlanta, GA
Status
Actively evaluating
Budget
$25k to $50k
Timeline
Decision within 90 days
Licenses
50 to 100 users
Intent signals
Attended a Microsoft Copilot for Business webinar 3 days ago
Downloaded the Microsoft Copilot ROI calculator
Visited the Microsoft 365 pricing page 4 times in the last 7 days
Start here
Start with the pipeline.
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.