Managed Service Providers
Full-service marketing campaigns that grow your MSP.
End-to-end marketing campaign delivery for MSPs. From strategy and content creation to paid media and email nurture - everything you need to build brand authority and generate consistent leads.
What we do
Demand generation, thought leadership, and digital campaigns engineered to position your MSP and fill your pipeline.
Most MSPs do not have dedicated marketing resource, and generic agencies do not understand the IT channel. xpandly bridges that gap with full-service marketing campaigns designed specifically for managed service providers.
We combine digital advertising, email marketing, content, and SEO to build consistent inbound interest in your services - running the campaigns, reporting on the numbers, and continuously optimizing to improve cost-per-lead and conversion rates.
Key benefits
MSP-specific expertise
We know the managed services buyer. Every campaign is built around the decision-making process, language, and pain points of your target IT buyers.
Full campaign delivery
Strategy, content, paid media, email, and reporting - all managed by xpandly so your team can focus on selling and delivering.
Multi-channel execution
We run coordinated campaigns across email, LinkedIn, PPC, and content to maximize reach and pipeline contribution.
Transparent reporting
Monthly performance reports showing leads generated, cost-per-lead, channel breakdown, and pipeline contribution.
How it works
Marketing built for the MSP market.
Campaign strategy and ICP definition
We define your target audience, key messages, campaign objectives, and channel mix before any content is created.
Content and creative production
Campaign assets including ad copy, email sequences, landing pages, and supporting content are created and approved before launch.
Campaign launch and management
Campaigns go live across agreed channels, with active management of bids, audiences, and messaging throughout.
Optimization and reporting
Weekly optimization and monthly reporting keep performance on track, with ongoing refinement based on results.
FAQs
Common questions about msp marketing campaigns.
What services can you promote?
Any managed service offering - from core IT support and cyber security to Microsoft 365, backup, and cloud migration. We tailor the campaign to the specific service you want to grow.
What channels do you use?
Our MSP campaigns typically use LinkedIn advertising, Google PPC, email outreach, and content marketing. The mix is determined by your target audience and budget.
Can you help with branding and positioning first?
Yes. If you need to sharpen your messaging or competitive positioning before running campaigns, we offer a pre-campaign strategy workshop to get that right first.
How long does a campaign run?
We recommend a minimum of three months to gather enough data to optimize effectively. Most clients run ongoing programs of six to twelve months.
Also for Managed Service Providers
More services built for your business.
Microsoft
Microsoft Copilot Lead Generation - your next major pipeline opportunity.
IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.
Meridian Technology Solutions
IT Director • 85 employees • Atlanta, GA
Status
Actively evaluating
Budget
$25k - $50k
Timeline
Q2 2026 decision
Licences
50 to 100 users
Intent signals
Attended Microsoft Copilot for Business webinar (3 days ago)
Downloaded Microsoft Copilot ROI calculator
Visited M365 pricing page 4x in the last 7 days
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.