What types of research do you conduct?

Competitive landscape analysis, buyer persona and journey research, win/loss analysis, market sizing and segmentation, technology adoption research, and category positioning studies.

Do you conduct primary research with real buyers?

Yes. We conduct interviews and surveys with IT decision-makers relevant to your market. Our existing network of IT buyer contacts accelerates this process.

How long does a research engagement take?

Typically three to six weeks, depending on scope. Targeted competitive analysis projects can be delivered in two weeks. Comprehensive buyer research including primary interviews typically runs four to six weeks.

Can research be combined with strategy?

Yes - and it's most effective when it is. Many clients commission market research as the foundation of a go-to-market strategy engagement, using the insights to inform every strategic decision.

06 - Market Research

Deep market intelligence to inform every growth decision you make.

Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.

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Market Research

Deep market intelligence to inform every growth decision you make.

Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.

Book a meeting How we deliver it

Overview

What Market Research means in practice

Too many IT vendors make GTM decisions based on assumption rather than evidence. Our Market Research practice provides the intelligence layer that underpins every effective growth strategy.

From competitive analysis to buyer persona research to market sizing, we use primary and secondary research methods to produce insights specific to your market, your buyers, and your growth questions.

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Key benefits

Competitive analysis

We analyze your direct and indirect competitors in detail - covering positioning, pricing, messaging, market share, and GTM approach.

Buyer persona research

We conduct primary research with IT buyers to understand their evaluation criteria, pain points, and decision-making processes - giving you the insight to win more deals.

Market sizing and opportunity mapping

We quantify the addressable market for your products and identify the segments with the highest concentration of qualified buyers.

Our process

How we deliver Market Research

Research Design

We define the research questions, methodologies, and sources - ensuring we answer the growth questions your business actually needs answered.

Primary and Secondary Research

We conduct interviews, surveys, and desk research across the competitive and buyer landscape relevant to your market.

Analysis and Synthesis

We analyze the data and synthesize the findings into clear, decision-ready insights - not raw data dumps.

Presentation and Application

We present findings to your leadership team and translate them into actionable implications for your GTM strategy.

Why xpandly

What sets us apart

We deliver market intelligence for IT vendors and channel partners - covering competitive analysis, buyer persona research, market sizing, and opportunity identification. Data-driven decisions start here.

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IT market expertise

Our research team has deep IT sector knowledge. We know where to find reliable data, which industry sources to trust, and how to interpret IT-specific buyer behavior.

Primary research capability

We go beyond desk research. We conduct interviews and surveys with real IT buyers and practitioners to generate insights that secondary sources can't provide.

Insight, not data

We don't deliver slide decks of charts. We translate research into clear recommendations that directly inform your strategy and investment decisions.

Microsoft

Microsoft Copilot Lead Generation - your next major pipeline opportunity.

IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.

5 daysto first qualified lead

2,000+Copilot leads delivered

20+leads guaranteed per 8 week campaign

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Microsoft Copilot Lead

Example

Meridian Technology Solutions

IT Director • 85 employees • Atlanta, GA

Status

Actively evaluating

Budget

$25k - $50k

Timeline

Q2 2026 decision

Licences

50 to 100 users

Intent signals

Attended Microsoft Copilot for Business webinar (3 days ago)

Downloaded Microsoft Copilot ROI calculator

Visited M365 pricing page 4x in the last 7 days

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