Which media outlets do you target?

IT-specialist publications (Computing, CRN, IT Pro, Channel Pro), enterprise technology press (Computerworld, TechRadar Pro), national business media (FT, The Times, Guardian Tech), and category-specific outlets relevant to your market.

How long before we see results?

First media coverage typically appears within four to eight weeks. A meaningful authority profile - with regular coverage, speaking invitations, and inbound enquiries - builds over six to twelve months. PR is a compounding asset, not a quick fix.

Do you write the content?

Yes. We interview your subject matter experts and leadership team to extract the insight, then we produce the articles, white papers, and opinion pieces. You review and approve everything before publication.

Can this be combined with other xpandly services?

Yes - and it's most effective as part of a broader GTM program. PR and thought leadership work best when connected to demand generation, LinkedIn, and content marketing - so that authority builds across multiple buyer touchpoints simultaneously.

All services

07 - PR and Thought Leadership

Build the authority that turns IT buyers into inbound leads.

Strategic PR and thought leadership programs that position your business as the trusted expert in your market - generating media coverage, conference speaking, and a content profile that earns attention.

Book a meeting

07

PR and Thought Leadership

Build the authority that turns IT buyers into inbound leads.

Strategic PR and thought leadership programs that position your business as the trusted expert in your market - generating media coverage, conference speaking, and a content profile that earns attention.

Book a meeting How we deliver it

Overview

What PR and Thought Leadership means in practice

In a market where IT buyers are overwhelmed with vendor outreach, authority is one of the most durable competitive advantages.

We build that authority through earned media coverage, strategic analyst relationships, conference speaking programs, and content that establishes your leadership team as the go-to voices in your category - so buyers already trust you before the first conversation.

Start the conversation

Key benefits

Media coverage and PR

We generate coverage in the IT and business media that your buyers read - from specialist IT publications to national business press.

Thought leadership content

We develop the articles, opinion pieces, white papers, and reports that position your leadership team as genuine category experts.

Conference and speaking program

We identify and secure speaking opportunities at the events where your buyers gather - building visibility with exactly the right audience.

Our process

How we deliver PR and Thought Leadership

01

Authority Audit and Strategy

We assess your current market profile, identify the authority opportunities most relevant to your ICP, and design the PR and thought leadership program.

02

Messaging and Story Development

We develop the core narratives and perspectives that will form the basis of your thought leadership - aligned to what your buyers care about.

03

Content and Media Outreach

We produce content and pitch stories to the right journalists, editors, and conference organizers - managing relationships on your behalf.

04

Amplification and Tracking

We amplify every piece of earned coverage through your own channels and track the downstream impact on brand awareness and inbound enquiries.

Why xpandly

What sets us apart

We build authority and trust for IT vendors through strategic PR and thought leadership - media coverage, analyst engagement, conference speaking, and content that positions your leadership team as category experts.

Work with us

01

IT sector media relationships

We have established relationships with journalists, editors, and conference organizers across the IT and technology sector - accelerating the time to coverage.

02

Pipeline-connected PR

We design thought leadership programs with demand generation in mind - so every piece of content and coverage is connected to your ICP and pipeline goals.

03

Executive enablement

We prepare your spokespeople and executives to represent your business confidently - from media briefings to keynote presentations.

Microsoft

Microsoft Copilot Lead Generation - your next major pipeline opportunity.

IT buyers are actively evaluating Microsoft Copilot right now. xpandly runs purpose-built lead generation programs that put technology vendors and channel partners in front of those decision-makers - delivering qualified, intent-rich leads in as little as 5 days.

5 daysto first qualified lead

2,000+Copilot leads delivered

20+leads guaranteed per 8 week campaign

Get started

Microsoft Copilot Lead

Example

MT

Meridian Technology Solutions

IT Director • 85 employees • Atlanta, GA

Status

Actively evaluating

Budget

$25k - $50k

Timeline

Q2 2026 decision

Licences

50 to 100 users

Intent signals

Attended Microsoft Copilot for Business webinar (3 days ago)

Downloaded Microsoft Copilot ROI calculator

Visited M365 pricing page 4x in the last 7 days

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02

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Demand generation, content, SEO, and performance campaigns built specifically for IT vendors - designed to compound over time and consistently fill your pipeline with qualified opportunities.

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03

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End-to-end automation of your lead nurture, CRM workflows, scoring, and pipeline reporting - so your sales and marketing teams spend time on the work that actually generates revenue.

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04

IT Marketing Campaigns

Integrated marketing campaigns designed for the IT sector - targeting the right decision-makers, at the right stage of their buying journey, across the channels where they actually spend time.

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05

Microsoft Copilot Lead Generation

Purpose-built lead generation for IT channel partners targeting Microsoft Copilot decision-makers - and your next major pipeline opportunity.

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06

Market Research

Competitive analysis, buyer research, and market sizing that gives your leadership team the confidence to invest in the right opportunities - and avoid the wrong ones.

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08

LinkedIn Pay-Per-Click Advertising

Specialist LinkedIn paid campaigns targeting IT buyers, CISOs, IT directors, and channel professionals with precision - maximizing pipeline return on every dollar of ad spend.

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