Microsoft Copilot Lead Generation - IT Channel
184 qualified Microsoft Copilot leads in 90 days for a UK channel partner
Nexus Channel Partners
Snapshot
About this engagement
A UK Microsoft channel partner had identified Microsoft Copilot as their primary growth opportunity for the year but had no pipeline of qualified decision-makers actively evaluating it. Their internal marketing team lacked the specialist outreach capability to generate interest at the pace the business needed. With competitors already active in the market, speed was critical.
Challenge
What we were asked to solve
The channel partner had Microsoft Copilot as a priority product but no pipeline of qualified decision-makers evaluating it. Their internal team lacked the outreach capability to generate interest at scale, and a slower start meant ceding ground to better-positioned competitors.
Solution
How we approached it
We launched a purpose-built Microsoft Copilot lead generation program combining intent-led audience targeting, Microsoft Copilot-specific messaging, and multi-channel outreach across LinkedIn and email. The first qualified leads were delivered within 5 days of program launch.
184 qualified IT decision-makers were delivered in the first 90 days. 31 converted to active sales opportunities. The channel partner extended the program for a further six months based on pipeline performance.
Results
The numbers that tell the story
Why us?
Why clients choose xpandly
SME-focused by design
Our practice is built around the realities of growing businesses, not enterprise budgets. Every framework and engagement is calibrated to what works at your scale.
Vendor-agnostic, always
No reseller agreements, no preferred vendors, no margin incentives. Our only interest is finding the right solution for your specific situation.
Outcome-led, not hour-led
We scope work tightly, avoid unnecessary complexity, and stay focused on what will genuinely move the needle - not what looks impressive in a report.
End-to-end capability
From first AI workshop to production deployment to ongoing managed operations, we cover the full journey without you needing to assemble a patchwork of specialists.
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