184 qualified Microsoft Copilot leads in 90 days

Nexus Channel Partners

Snapshot

About this engagement

Nexus Channel Partners, a UK Microsoft channel partner, ran a Microsoft Copilot Lead Generation program with us. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Leads reached the partner's sales team qualified on budget, authority, need, and timeline (BANT). The first arrived within 5 days of launch, and 184 qualified Microsoft Copilot leads arrived in 90 days. The partner's sales team converted 31 into active sales opportunities, and Nexus extended the program by six months after the first 90 days.

Challenge

What we were asked to solve

A Microsoft channel partner needs to know which decision-makers are evaluating Microsoft Copilot now, and which of them its sales team can call this quarter.

Solution

How we approached it

Microsoft Copilot Lead Generation runs in four stages: program design, asset build, outreach launch, and lead handover. Outreach reaches the buying committee with role-specific messaging for IT, finance, operations, and compliance.

Nexus extended the program by six months after the first 90 days.

Results

The numbers that tell the story

184qualified leads in 90 days

31converted to opportunities

5 daysto first qualified lead

The record

What the published record shows

First lead in 5 days

The first qualified lead reached the partner's sales team within 5 days of launch, the window the Microsoft Copilot program publishes.

31 opportunities from 184 leads

Nexus's sales team converted 31 of the 184 qualified Microsoft Copilot leads delivered in 90 days into active sales opportunities.

A six-month extension

After the first 90 days, Nexus extended the program by six months.

BANT-qualified handover

Each lead reached the partner's reps qualified on budget, authority, need, and timeline (BANT), with the buying trigger, the stakeholder map, and the intent history.

More work