MSP Marketing Agency Comparison
xpandly vs IT Rockstars.
IT Rockstars offers a webinar-based pipeline system for MSPs, not a marketing agency. xpandly is a full-service, data-led GTM partner that plans and delivers across the funnel.
Talk to xpandlyAt a glance
IT Rockstars provides a webinar-based pipeline system for MSPs. It is not a marketing agency. xpandly is a full-service, data-led GTM partner that combines market intelligence, campaign delivery, and live pipeline visibility.
Visit IT RockstarsProprietary data platform
xpandly's in-house intelligence platform covers 2.2 million data points across UK and US IT markets. Most agencies buy the same third-party lists as your competitors.
Published revenue results
We publish the actual revenue numbers our programs have delivered: $40M+ for MSP clients. Ask any other MSP marketing agency for theirs.
IT channel leadership
Founded and run by IT channel executives. We are not a generalist agency that added MSPs to a client list. This is all we do.
Side-by-side comparison
How xpandly compares to IT Rockstars.
Every claim below is backed by our results, our data, and our leadership team. We publish what others do not.
Capability
IT Rockstars
Full-service marketing agency delivery
Webinar-based pipeline system for MSPs
Technology buyer data ownership
Intent-led account targeting
Microsoft Copilot lead programs
Multi-channel GTM programs
IT Rockstars
Full-service marketing agency delivery
Webinar-based pipeline system for MSPs
Technology buyer data ownership
Intent-led account targeting
Microsoft Copilot lead programs
Multi-channel GTM programs
Why the difference matters
A webinar can create a focused conversation; a full-service GTM partner coordinates the whole route to pipeline.
A broader demand motion
- Coordinate targeting, messaging, outreach, and qualification
- Use webinars where they fit rather than making them the whole system
- Give sales a joined-up view of campaign activity
Data-led account selection
- Start with IT buyer and technology context
- Prioritize accounts that match the MSP offer
- Refine the audience as live campaign signals emerge
Visible pipeline progress
- Review activity and qualified outcomes in a live dashboard
- Connect delivery to the next sales conversation
- Keep unknown competitor capabilities marked as not stated
Frequently asked questions
Comparing xpandly and IT Rockstars.
What is IT Rockstars?+
IT Rockstars provides a webinar-based pipeline system for MSPs. It is not a marketing agency.
Is xpandly a webinar-only provider?+
No. xpandly is a full-service, data-led GTM partner that can use webinars within a wider program of targeting, campaign delivery, qualification, and reporting.
How does xpandly differ from IT Rockstars?+
The comparison is between a full-service, data-led GTM partner and a single-channel webinar system for MSPs.
Can webinars be part of an xpandly program?+
Yes. A webinar can be used when it suits the audience and offer, alongside the other channels and follow-up needed to create qualified pipeline.
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