MSP marketing agency comparison
xpandly vs IT Rockstars.
IT Rockstars publishes a monthly webinar program for managed service providers (MSPs), covering topic strategy, paid ads, registration, reminders, and appointment outreach. xpandly reaches MSP buyers through outbound, LinkedIn, email, and programmatic campaigns, plus placements on vettdd.com.
Talk to xpandlyAt a glance
Choose IT Rockstars if you want a local audience at a monthly webinar, filled by paid ads on Meta, with a published attendance guarantee. Choose xpandly if your target accounts sit outside your own service area, with first qualified leads within 5 days of launch. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Accounts across a region
Our ideal customer profile sets the geography, so the accounts you want can sit across a whole region. They surface on intent signals, such as a renewal window or vendor evaluation activity.
Where IT Rockstars is the better fit
IT Rockstars states it has been helping MSPs since 2017, five years before xpandly was founded. It publishes a guarantee on filling the room inside a 45 day window. If you want a local audience in front of you each month, that program is built for it.
How the table is sourced
The IT Rockstars column draws on itrockstars.net, read on 17 September 2026, including its guarantee and the pricing on its home page.
Side-by-side comparison
How xpandly compares to IT Rockstars.
Every claim below is backed by our results, our data, and our leadership team. We publish what others do not.
Capability
IT Rockstars
Core offer published
Targeting data source stated
Time in the MSP market
Webinar production and coaching
Time to first lead stated
Named client result with a figure
Pricing published
IT Rockstars
Core offer published
Targeting data source stated
Time in the MSP market
Webinar production and coaching
Time to first lead stated
Named client result with a figure
Pricing published
Why the difference matters
Where xpandly is the better fit
Data before outreach
- 2.2 million verified data points across demographic, firmographic, intent, and behavioral signals.
- We set the ideal customer profile (ICP) by size, sector, geography, technology stack, and service lines.
- Accounts surface on content, search, vendor evaluation, and budget-cycle signals.
Channels across your region
- Outbound, LinkedIn, email, and programmatic campaigns, plus placements on vettdd.com.
- vettdd.com is an owned channel stated to reach 400K+ IT decision makers.
- Role-specific messaging for IT, finance, operations, and compliance buyers.
Published evidence
- Nexus Channel Partners: 184 qualified Microsoft Copilot leads in 90 days, 31 converted to active sales opportunities.
- $40M+ published revenue for MSP clients.
- Agency performance and Microsoft Copilot results, public on two dashboards.
Frequently asked questions
Comparing xpandly and IT Rockstars.
IT Rockstars or xpandly?+
Pick on the window and the reach: IT Rockstars states first results inside 45 days from a local webinar. xpandly states first qualified leads within 5 days of launch.
Does xpandly run webinars?+
Not as a published service. xpandly runs outbound, LinkedIn, email, and programmatic campaigns, plus placements on vettdd.com. IT Rockstars publishes webinar production, delivery coaching, and appointment outreach.
Do both publish a guarantee?+
Yes. IT Rockstars publishes one covering webinar attendance inside a 45 day window. xpandly publishes a Microsoft Copilot lead guarantee on its program pages, with the window and remedy.
Which one publishes client figures?+
xpandly publishes 184 qualified Microsoft Copilot leads in 90 days for Nexus Channel Partners, with 31 converted to opportunities. IT Rockstars publishes a count of MSPs helped and no client result figure.
Continue your research
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Get in touch
Need leads from across your region?
Tell us the region and the seat range your MSP sells into. We cover the ICP, the channels, including LinkedIn and vettdd.com, and the dashboard your team would track.
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