Growth Marketing: IT channel
Apex Technology Solutions
Snapshot
About this engagement
Apex Technology Solutions, a mid-market IT reseller, ran a Growth Marketing program with us. Growth Marketing is content, search, and paid campaigns built for IT businesses. Inbound leads to the reseller's own sales team grew 9x in 12 months.
Challenge
What we were asked to solve
The program was measured on inbound leads reaching the reseller's sales team.
Solution
How we approached it
A Growth Marketing program keeps a channel while it produces inbound leads and cuts it when it stops.
Inbound lead volume was 9x higher after 12 months of the program.
Results
The numbers that tell the story
The record
What the published record shows
9x inbound leads
Inbound leads reaching the reseller's sales team grew 9x over 12 months of Growth Marketing.
A 12-month window
The 9x figure compares inbound lead volume at the end of the 12 months with the volume at the start.
A mid-market IT reseller
Apex Technology Solutions is a mid-market IT reseller, and the inbound leads went to its own sales team.
What is not published
The channels the program ran on and the systems the leads fed are outside the published record.
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