9x inbound lead growth in 12 months

Apex Technology Solutions

Snapshot

About this engagement

Apex Technology Solutions, a mid-market IT reseller, is the published client on this Growth Marketing program, and the published result is 9x inbound lead growth in 12 months. Growth Marketing is content, search, and paid campaigns built for IT businesses, and the program tracks every channel against the inbound leads it produces and the pipeline behind them. A Growth Marketing program puts inbound leads in front of the client's own sales team. Most programs go live inside 30 days, a dedicated program manager stays with the program for its term, and 12 months is the window the 9x figure covers.

Challenge

What we were asked to solve

A Growth Marketing program has one job: put inbound leads in front of the reps in enough volume to matter.

Solution

How we approached it

The channels this program ran on and the systems they fed are not published, so this section names none. A Growth Marketing program keeps a channel while it produces inbound leads and cuts it when it does not.

Inbound lead volume ended the year 9x higher than it started, the published result for the Growth Marketing program over 12 months.

Results

The numbers that tell the story

9xinbound lead growth (12 months)

54%lower cost per qualified lead

41%of pipeline marketing-sourced

Why us?

Why clients choose xpandly

Built on verified data

Every program targets from the data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral datasets, updated daily.

Four published results

Each case study names the client, the service, and the published result, from 184 qualified Microsoft Copilot leads in 90 days to 57% lower cost per lead on LinkedIn.

What qualified means

A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Each one reaches your sales team in that form.

A published guarantee

The xpandly guarantee covers Microsoft Copilot leads. The Microsoft Copilot Lead Generation program page states its number, its window, and its remedy in full.

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