Vendors
Market research for technology vendors.
Market research and intelligence for technology vendors. We deliver primary and secondary research to help you understand your market, your buyers, and your competitive position before committing to a go-to-market strategy.
What we do
ICP analysis, TAM sizing, competitive intelligence, and buyer persona research - the market knowledge you need to go to market with confidence.
Effective go-to-market decisions are built on solid market intelligence. Many technology vendors invest heavily in product development and sales capacity without first establishing a clear picture of the market they are entering or the buyers they are targeting.
xpandly delivers market research programs combining primary research, secondary research, and structured insight synthesis - giving your leadership team the intelligence needed to make confident commercial decisions.
Key benefits
Primary buyer research
Direct interviews and surveys with your target buyers to understand purchase criteria, competitive preferences, and unmet needs.
Competitive intelligence
Detailed analysis of your competitive landscape including positioning, pricing, partner programs, and market share estimates.
TAM and SAM sizing
Quantified market opportunity sizing to support investment decisions, board presentations, and go-to-market prioritization.
Buyer persona development
Structured buyer personas built on primary research, covering job role, priorities, pain points, information channels, and purchase process.
How it works
Know the market. Own the market.
Research brief and scope
We work with you to define the research questions, target respondent profiles, and deliverable format before any research begins.
Primary research execution
Buyer interviews, partner surveys, or prospect research is conducted according to the agreed methodology and timeline.
Secondary research and analysis
Desk research, analyst data, and competitive intelligence is gathered and synthesized alongside primary findings.
Insight report and presentation
A structured research report is delivered with key findings, strategic implications, and recommended actions for your leadership team.
FAQs
Common questions about market research.
What does a typical research project cover?
Projects vary by objective. Common deliverables include competitive landscape analysis, buyer persona research, TAM/SAM sizing, partner channel mapping, and win/loss analysis.
How many interviews do you conduct?
The interview scope depends on the research question and budget. A typical buyer research project includes between 8 and 20 structured interviews with qualifying respondents.
Can you research specific verticals or geographies?
Yes. We can focus research on specific industry verticals, geographic markets, or partner types depending on your strategic priorities.
How long does a research project take?
Most research projects are delivered within 6 to 10 weeks of engagement start, including research execution, analysis, and report production.
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