For security vendors, MSSPs, and distributors
Campaigns timed to the triggers that release security budget, such as a sector breach, a compliance deadline, or a cyber insurance renewal, with leads sent to your sales team.
Overview
We run cybersecurity marketing for security vendors, managed security service providers (MSSPs), and distributors, with each campaign aimed at accounts showing a budget trigger.
2.2M+
Data points behind every target list
125M+
Qualified pipeline created for clients to date
400K+
IT decision makers reached via vettdd.com
How security gets bought
Security budgets move on triggers: a breach in the buyer's sector, an audit date, or a cyber insurance renewal. The campaign has to land inside that window.
Inside a trigger window, a chief information security officer (CISO) checks references, certifications, and partner tiers before taking a call. The campaign puts that proof in front of them first.
Our data platform flags accounts showing triggers such as breach exposure, leadership changes, and renewal windows. Messaging for each role brings in the chief financial officer, the compliance lead, and the board sponsor alongside the security team.
The program runs for vendors selling direct, through MSSPs, or through distribution, and qualified leads go to the sales team or partner that will close them. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
How a security deal moves
Sector breach, regulation change, audit finding, insurance renewal, new leadership, or a cloud migration.
Leadership asks what the exposure is, and budget is released with a deadline attached.
The security lead checks analyst coverage, peer references, certifications, and partner credentials before contacting a provider.
A shortlist of providers is invited to demonstrate, and technical fit and response capability decide who stays.
Compliance, finance, and the board sign off, each against the questions their role raised during the evaluation.
Three problems security marketers raise
Security vendors, MSSPs, and their distributors raise these problems with us. Below each is what the program does about it.
Campaigns run year-round, and replies arrive after a breach in the prospect's sector. By then the incumbent or a better-known vendor often gets the first call.
What we run
Trigger signals across your target accounts, such as breach exposure and renewal windows, put your campaign in front of buyers inside the window.
Messages built on category terms such as zero trust and XDR read alike across vendors. Technical messaging also misses the finance approver who signs the budget.
What we run
Role-specific messaging for the security lead, the compliance owner, and the finance approver, each built on the proof that role asks for.
MSSPs and resellers carry your portfolio without the marketing capacity to create pipeline, so marketing development funds (MDF) go unclaimed and direct sales carries the number.
What we run
Fund-compliant through-partner programs run on the partner's behalf, with each lead routed to the best-fit MSSP and registered to you.
Programs for security vendors, MSSPs and distributors
Run one program or several. Each targets accounts from our data platform: 2.2 million verified data points across demographic, firmographic, intent, and behavioral data.
In-market accounts identified by breach exposure, compliance deadlines, and renewal windows, engaged across the buying committee, and handed to your sales team.
Leads for managed detection, compliance, and cyber resilience services, aimed at the 100 to 2,500 seat organizations security-led MSPs sell to.
Opinion pieces and speaking slots for your CISO, founder, or field CTO, placed where security buyers check a provider's credibility.
Recruit and activate MSSPs and resellers, run MDF-funded campaigns on their behalf, and report partner-sourced security pipeline.
Results
Vantage Cyber, a UK IT security vendor, cut its cost per lead on LinkedIn by 57% with a LinkedIn Pay-Per-Click Advertising program.
57%
lower cost per qualified lead
3.1x
improvement in click-through rate
2
enterprise accounts closed Q1
What the program includes
These are the parts of the program your marketing and sales leads see from the scoping call onward.
Breach exposure, compliance deadlines, insurance renewals, and leadership changes tracked across your target accounts.
Lauren Hamilton, our Agency Director for North America, has over 20 years in technology campaigns. MSSP deal registration is planned at scoping.
The security lead, compliance owner, finance approver, and board sponsor each get messaging written for their role.
Machine-learning models update our data platform daily, and its intent signals flag accounts showing a security budget trigger.
vettdd.com, our owned channel, places your campaigns in front of 400K+ IT decision makers, security leaders among them.
Each lead traced to its trigger, its campaign, and the pipeline it created, shown on your client dashboard.
FAQs
If your question is about your own market or service lines, ask it on a scoping call.
Talk to xpandlyStart here
Send the service lines you want to grow and the buyers you sell to. On the scoping call we set the ideal customer profile (ICP) and the channels a program would use. You will hear back within one business day.