For security vendors, MSSPs and distributors
Reach security buyers before the shortlist is set. Turn breaches, compliance deadlines and cyber-insurance renewals into qualified demand.
Overview
xpandly is the cybersecurity marketing agency for vendors, MSSPs and distributors who want demand tied to the moments security budgets get released.
2.2M+
Data points behind every target list
125M+
Qualified pipeline created for clients to date
400K+
IT decision makers reached via vettdd.com
We know how security gets bought
Security buyers are the most skeptical audience in B2B technology. They are technical, they are busy, and they have heard every fear-based pitch in the market. Budget moves when a trigger forces the decision, not when a campaign asks for it.
A CISO does not reply to a cold sequence about threat landscapes. They reply when a peer's breach makes the board ask questions, when an auditor sets a date, or when an insurer changes the terms. In that window they check references, certifications and partner tiers before they take a call.
We built our programs for that reality. Trigger monitoring tells us which accounts have budget in motion. Proof-led messaging earns the reply. Buying-committee coverage brings in the CFO, the compliance lead and the board sponsor alongside the security team.
Whether you sell direct, through MSSPs or through distribution, the outcome is the same: qualified security pipeline your sales team can close. That is what a specialist cybersecurity marketing agency is for.
The security buying journey
Sector breach, regulation change, audit finding, insurance renewal, new leadership or a cloud migration.
Leadership asks what the exposure is. Budget is unlocked with a deadline attached.
The security lead checks analyst coverage, peer references, certifications and partner credentials. No form is filled.
Two or three providers are invited to demonstrate. Technical fit and response capability decide who stays.
Compliance, finance and the board sign off. The provider that answered every stakeholder wins.
The three problems every security marketer faces
We have worked with security vendors, MSSPs and the distributors that carry them for 15 years. Three problems come up in every conversation. Our cybersecurity marketing agency model solves all three.
Your campaigns run all year and the replies come after a breach in the prospect's sector. By then, the incumbent or the loudest vendor gets the call. You had the right message at the wrong time.
Our outcome
Trigger monitoring across your target accounts puts you in front of buyers inside the window, before the shortlist is set.
Zero trust, XDR, AI-powered, next generation. Security buyers have tuned it out. Fear-based messaging reads as noise and technical messaging never reaches the CFO who signs.
Our outcome
Proof-led, role-specific messaging for the security lead, the compliance owner and the finance approver. Every stakeholder hears the outcome that matters to them.
MSSPs and resellers carry your portfolio but lack the marketing capacity to create pipeline. MDF goes unclaimed. Partner-sourced deals stay flat while direct carries the number.
Our outcome
Through-partner programs run on the partner's behalf, fund-compliant, with leads routed to the right MSSP and registered to you.
Programs for security vendors, MSSPs and distributors
Run one or combine them into a single security growth program from one cybersecurity marketing agency. Each is built on our data platform of 2.2M+ firmographic, intent and behavioral data points.
In-market accounts identified by breach exposure, compliance deadlines and renewal windows, engaged across the buying committee and handed over qualified.
Qualified pipeline for managed detection, compliance and cyber resilience services, built for the mid-market accounts MSSPs win.
Credibility is the first filter a security buyer applies. Position your CISO, founder or field CTO as the voice they already trust.
Recruit and activate MSSPs and resellers, run MDF-funded campaigns on their behalf, and report partner-sourced security pipeline.
Results
Cost per qualified lead dropped by 57% in the first 90 days. Click-through rates improved 3.1x. Two enterprise accounts were closed in the first quarter directly attributed to LinkedIn, both at deal sizes that covered the entire program cost.
57%
lower cost per qualified lead
3.1x
improvement in click-through rate
2
enterprise accounts closed Q1
Why security leaders choose us
These are the reasons security vendors, MSSPs and distributors tell us they chose xpandly after evaluating other options, and the reasons they stay.
Breach exposure, compliance deadlines, insurance renewals and leadership changes monitored across every target account.
Our strategists have marketed security through vendors, MSSPs and distribution. We know how a security deal gets registered and closed.
Security lead, compliance owner, finance approver and board sponsor each get the message that matters to them.
2.2M+ firmographic, intent and behavioral data points identify the accounts with security budget in motion.
vettdd.com puts your campaigns in front of 400K+ IT decision makers, including the security leaders already researching.
Every lead traced to the trigger, the campaign and the revenue it produced. Weekly, live and shared with your team.
FAQs
Can't find what you're looking for? We're happy to discuss your specific situation directly.
Get in touchStart the conversation
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.