Growth Marketing
A program that finds accounts inside a buying window, works four buyer roles at once, and hands your existing reps briefed conversations.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Growth Marketing runs this way, with a named owner and a reporting line agreed before launch. Your leadership signs off both the target accounts and the message before the first outreach goes out.
Score the territory
Score every account in your territory against the four datasets, then rank by the accounts inside a renewal window or showing vendor evaluation activity this quarter.
Reach four roles
Reach the IT owner, the budget holder, the operations owner, and the compliance owner with the argument that answers each one, across LinkedIn, email, outbound, and programmatic.
Qualify before handover
Qualify each conversation on budget, authority, need, and timeline (BANT) before any rep sees it, and attach the reason for the timing to the record.
Book the conversation
Book the meeting in the rep's own calendar with the brief attached, so the record reaches HubSpot, Salesforce, or Dynamics 365 without retyping.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
A salesperson is paid to close, negotiate, and hold a relationship through a renewal. Those three things need a person, and no program replaces them.
The hours around them are different work: building lists, checking who still holds the job title, researching triggers, and writing first messages.
Write the spec for the hire you are considering, then mark every line as prospecting, qualifying, or closing. The split tells you what you are about to buy.
If most of the spec is prospecting and qualifying, the gap is a pipeline gap. If it is closing and negotiation, hire, because that is the part a program does not do.
Prospecting and qualifying are the parts that scale with data rather than with hours. The data platform holds 2.2 million verified data points across demographic, firmographic, intent, and behavioral datasets, refreshed daily by machine-learning models.
Every account in your territory sits in that platform, not only the handful one person can keep up with. A funding event, a research surge, a renewal window, or a newly appointed IT leader moves an account forward the day it happens.
Your existing reps keep doing the part they were hired for. What changes is that the calendar fills with qualified leads instead of with research time.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The first qualified leads arrive within 5 days of launch.
One list you bought produced nothing your reps could call. Each account waits for a published buying signal before anyone writes to it, and renewal windows and research surges are two of them.
You have also been handed to a junior once the paperwork was signed. The program manager who scopes your account stays on it, and your leadership signs off the list and the wording before launch.
Technology vendors, distributors, and managed service providers (MSPs) with reps who can close but no reliable flow of conversations to close.
For MSP programs the published fit is organizations of 100 to 2,500 seats, with MSSPs, security-led MSPs, and Microsoft-centric MSPs named as the best match.
Why demand generation beats headcount
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
9x
inbound lead growth achievable in 12 months with a structured demand gen program
54%
lower cost per qualified lead vs traditional outbound sales prospecting
£0
employer NI, benefits, or management overhead compared to an in-house hire
Common questions
Is this cheaper than hiring?
That comparison depends on your salaries and your close rate, and no model on this page would be honest. What is published is the mechanism: every account scored, four roles worked, leads briefed before handover.
Do we still need salespeople?
Yes. Closing, negotiation, and renewals stay with your team, and the program exists to keep those people in booked conversations.
What if we hire later?
The new rep starts with a current account list, a scored territory, and a briefed pipeline. That is a faster start than any list they would build themselves.
How much of our time?
Your leadership approves the list and the message, then reviews the numbers monthly. We handle everything in between, through the program manager on your account.