Growth Marketing
A program that finds accounts inside a buying window, works four buyer roles at once, and hands your existing reps briefed conversations.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Growth Marketing runs this way, with a named owner and a reporting line agreed before launch. Your leadership signs off both the target accounts and the message before the first outreach goes out.
Score the territory
Score the accounts in your territory against the four datasets, then rank first those inside a renewal window or showing vendor evaluation activity this quarter.
Reach four roles
Reach the IT owner, the budget holder, the operations owner, and the compliance owner with the argument that answers each one, across LinkedIn, email, outbound, and programmatic.
Qualify before handover
Qualify each conversation on budget, authority, need, and timeline (BANT) before it reaches a rep, and attach the reason for the timing to the record.
Book the conversation
Book the meeting in the rep's own calendar with the brief attached, and sync the record to HubSpot, Salesforce, or Dynamics 365.
Start here
Send the job spec for the rep you are thinking of hiring. The scoping call sorts its lines into the work a program covers and the work your team keeps.
A salesperson is paid to close, negotiate, and hold a relationship through a renewal. Those three need a person on your team.
The hours around them are different work: building lists, checking who still holds the job title, researching triggers, and writing first messages.
Write the spec for the hire you are considering, then mark each line as prospecting, qualifying, or closing. The split tells you what you are about to buy.
If most of the spec is prospecting and qualifying, the gap is a pipeline gap. If it is closing and negotiation, hire, because that is the part a program does not do.
Prospecting and qualifying are the parts a data platform can scale. The data platform holds 2.2 million verified data points across demographic, firmographic, intent, and behavioral datasets, refreshed daily by machine-learning models.
Scoring runs across the accounts in your territory that the platform holds. A funding event, a research surge, a renewal window, or a newly appointed IT leader moves an account up the list when the daily update records it.
Your existing reps keep doing the part they were hired for. The hours they spent on research go to qualified leads booked into their calendars.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The first qualified leads arrive within 5 days of launch.
If a bought list has left your reps with nobody to call, each account here waits for a buying signal, such as a renewal window or a research surge, before anyone writes to it.
If you have been handed to a junior after signing before, a dedicated program manager runs your account for the term, and your leadership signs off the list and the wording before launch.
Technology vendors, distributors, and managed service providers (MSPs) with reps who can close but no reliable flow of conversations to close.
For MSP programs the published fit is organizations of 100 to 2,500 seats, with MSSPs, security-led MSPs, and Microsoft-centric MSPs named as the best match.
Pipeline work a program can carry
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
9x
inbound lead growth achievable in 12 months with a structured demand gen program
54%
lower cost per qualified lead vs traditional outbound sales prospecting
£0
employer NI, benefits, or management overhead compared to an in-house hire
Common questions
Is this cheaper than hiring?
That comparison depends on your salaries and your close rate, so this page does not model it. What is published is the mechanism: accounts scored, four roles worked, and leads briefed before handover.
Do we still need salespeople?
Yes. Closing, negotiation, and renewals stay with your team, and the program exists to keep those people in booked conversations.
What if we hire later?
The new rep starts with a current account list, a scored territory, and briefed leads already in the pipeline to call.
How much of our time?
Your leadership approves the list and the message, then reviews the numbers monthly. The program manager on your account runs the work in between.