PR & Thought Leadership
Content that earns attention from IT buyers before your sales team gets involved.
IT buyers consume 11 pieces of content before talking to a vendor. We create the thought leadership, technical content, and market commentary that positions you as the credible default - before the buying process begins.
Build my content program11
pieces of content consumed before vendor engagement
3x
more likely to be shortlisted with thought leadership
40%
shorter sales cycle with established authority
6mo
avg. research period before IT buyers engage
How it works
How we build your IT vendor content program.
Content without a strategy is noise. We build a content program around the specific questions your buyers are asking at each stage of the evaluation process - so every piece earns attention and builds trust.
Content audit
We audit your existing content, identify the gaps in the buyer journey, and map the topics and formats that will perform best for your specific ICP.
Editorial strategy
We build the editorial calendar and content strategy - the topics, formats, channels, and cadence that will build authority in your specific market segment.
Content production
We produce a cadenced program of thought leadership - articles, whitepapers, market commentary, and technical guides - written for IT buyers, not general audiences.
Distribution
We distribute content across the channels your buyers use - IT trade media, LinkedIn, email, and partner networks - to maximize reach and attribution.
Get in touch
Build my IT vendor content program
We'll follow up within one business day.
Why IT vendors invest in content
11
pieces of content the average IT buyer consumes before engaging a vendor for the first time
3x
more likely to be shortlisted by buyers who have already consumed your content pre-sales
40%
shorter sales cycle for IT vendors with established thought leadership and market authority