IT Marketing Campaigns
Job title, seniority, department, and decision-making authority, checked against four datasets before a single message reaches an account.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Microsoft Copilot Lead Generation has four published stages, and a single program manager carries all of them through the term.
Program design
Agree the buyer profile with your sales leadership: seat bands, industry verticals, Microsoft licensing tier, and the Copilot rollouts your engineers can deliver. Nothing is built before that list is approved.
Asset build
Write the landing page, the sequences, and the follow-up copy in a version per role: whoever runs IT, whoever approves the spend, and whoever owns the operation.
Outreach launch
Run outreach on LinkedIn, email, programmatic, and outbound calling, with placements on vettdd.com, starting with the accounts whose vendor evaluation activity fired most recently.
Lead handover
Sync each lead into your CRM, whether that is HubSpot, Salesforce, or Dynamics 365. Brief your reps on the buying trigger, the roles on the decision, and the intent history behind it.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
The data platform is proprietary, maintained by machine-learning models, and updated daily. Four datasets hold 2.2 million verified data points between them.
Demographic and firmographic records name the person and the organization. Intent and behavioral records date the interest, which is what decides the week an account is worth a call.
Every account is scored on the same fields before a campaign is built, and the scoring is rerun as the datasets update.
These are the published targeting fields. Where a field is empty for an account, it stays empty, and the account is scored on what is actually known about it.
Verified means the person holds the role and sits in the department a purchase of this kind goes through, checked before the account enters a campaign.
It does not mean the buyer is ready to sign. Qualification on budget, authority, need, and a decision date comes later, and only after that does a lead reach your reps.
Campaigns run at the committee rather than at one contact, which on this kind of purchase means IT, finance, operations, and compliance.
All four receive the version of the case written for their own question, which keeps the second call from starting again at the beginning.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The lead your rep opens names which role asked, what they read, and when.
A list bought on job title alone puts your reps in front of people who cannot sign. Authority is one of the four fields scored on every contact before an account is approached.
The other failure is a quarter spent waiting to find out whether the targeting worked. The first qualified leads follow within 5 days of launch, and your reps take the call from there.
Channel partners and IT resellers with a defined list of accounts, and technology vendors who need the whole committee reached rather than a single contact.
If your account list is broad, tighter targeting on fewer accounts is the better first move, and the scoring says which ones.
Why IT targeting precision matters
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
73%
of IT marketing campaign spend reaches audiences outside the vendor's defined ICP
57%
lower cost per qualified lead with precision intent-led decision-maker targeting
5d
from program launch to first qualified decision-maker contacts for most engagements
Common questions
Where does the data come from?
The platform is proprietary and maintained by machine-learning models, updated daily, and it carries 2.2 million verified data points, sorted into four datasets: firmographic, demographic, intent, and behavioral.
Can we use our own list?
Yes. Your named accounts are scored on the same datasets, and the ones with no current signal wait in the queue instead of being messaged.
Is this only for Microsoft Copilot?
No. The same fields sit behind IT Marketing Campaigns and Microsoft Copilot Lead Generation, and what changes between them is the message rather than the targeting.
How often is it updated?
Daily. Machine-learning models maintain the platform, so a leadership change inside an account shows up in the scoring rather than in next quarter's list.