IT Marketing Campaigns
Job title, seniority, department, and decision-making authority, checked against four datasets before a single message reaches an account.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Targeting runs in four steps before a rep sees a name, and one program manager owns them.
Agree the accounts
Agree the account list with your sales leadership, then score it against the four datasets.
Confirm the signer
Confirm that the contact holds the role and the authority to sign before the account enters a campaign.
Wait for a signal
Approach an account once a signal dates the interest, such as vendor evaluation activity or a pricing page visit.
Reach the committee
Reach IT, finance, operations, and compliance with their own version of the case, then hand the qualified lead to your reps.
Start here
Send the account list and the roles that sign off your purchases. The scoping call scores them against the four datasets.
The data platform is proprietary, maintained by machine-learning models, and updated daily. Four datasets hold 2.2 million verified data points between them.
Demographic and firmographic records name the person and the organization. Intent and behavioral records date the interest, which is what decides the week an account is worth a call.
Each account is scored on the same fields before a campaign is built, and the scoring is rerun as the datasets update.
These are the published targeting fields. Where a field is empty for an account, it stays empty, and the account is scored on what is actually known about it.
Verified means the person holds the role and sits in the department a purchase of this kind goes through, checked before the account enters a campaign.
It does not mean the buyer is ready to sign. Qualification on budget, authority, need, and a decision date comes later, and only after that does a lead reach your reps.
Campaigns reach the buying committee, which on this kind of purchase means IT, finance, operations, and compliance.
Each role receives the version of the case written for its own question, so the second call picks up where the first ended.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. The lead your rep opens names which role asked, what they read, and when.
If a list bought on job title alone has put your reps in front of people who could not sign, authority is one of the four fields scored on each contact here before an account is approached.
If waiting a quarter to learn whether targeting worked is the worry, the first qualified leads follow within 5 days of launch, and your reps take the call from there.
Channel partners and IT resellers with a defined list of accounts, and technology vendors who need each role on the buying committee reached.
If your account list is broad, tighter targeting on fewer accounts is the better first move, and the scoring says which ones.
Targeting in figures
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
73%
of IT marketing campaign spend reaches audiences outside the vendor's defined ICP
57%
lower cost per qualified lead with precision intent-led decision-maker targeting
5d
from program launch to first qualified decision-maker contacts for most engagements
Common questions
Where does the data come from?
The platform is proprietary and maintained by machine-learning models, updated daily, and it carries 2.2 million verified data points, sorted into four datasets: firmographic, demographic, intent, and behavioral.
Can we use our own list?
Yes. Your named accounts are scored on the same datasets, and the ones with no current signal wait in the queue until one fires.
Is this only for Microsoft Copilot?
No. The same fields sit behind IT Marketing Campaigns and Microsoft Copilot Lead Generation. The message changes with the product, and the targeting fields stay the same.
How often is it updated?
Daily. Machine-learning models maintain the platform, so a leadership change inside an account shows up in the scoring once the data updates.