IT Marketing Campaigns
We plan each campaign around your ideal customer profile (ICP), targeting buyers by role, company size, technology stack, and intent signals such as content downloads.
Book a scoping call9x
inbound lead growth vs baseline
57%
lower cost per qualified lead
41%
of pipeline marketing-sourced
100%
decision-maker targeted audiences
How it works
How we design IT marketing campaigns.
Each campaign is planned around three decisions: which IT buyers it reaches, what it says to them, and which channel carries it.
Campaign strategy
We define the campaign objective, target audience, core message, channels, and success metrics before creative is written or budget committed.
Creative build
We produce the copy, assets, landing pages, and lead capture, written around how IT buyers evaluate and decide.
Activation
Campaigns go live with tracking and attribution in place from launch, so you can see which campaigns produce pipeline as results arrive.
Optimize and report
We report the pipeline each campaign contributes and adjust targeting and creative as conversion data comes in.
Start here
Book a scoping call on your next campaign
Send the campaign objective, the accounts you want to reach, and your launch date.
Why IT marketing campaigns underperform
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
73%
of IT campaign spend reaches audiences outside the vendor's defined ICP
57%
lower cost per qualified lead with precision ICP-led targeting vs broad campaign approach
9x
inbound lead growth achievable with a properly structured IT marketing campaign program