xpandly

    IT Marketing Campaigns

    Cold email works for MSPs. Just not the way most MSPs do it.

    The inbox is still the most direct route to an IT buyer's attention - but generic, mass-blast emails do not work anymore. The MSPs winning new business through email in 2025 are sending fewer emails to better lists with sharper, more relevant messages.

    Build my MSP email campaigns

    28%

    average open rate for well-targeted MSP cold email

    3.2x

    more replies with pain-specific subject lines

    12%

    positive reply rate with a properly built sequence

    5 steps

    optimal MSP cold email sequence length

    How it works

    How to build email campaigns that book MSP meetings.

    Effective MSP email marketing combines a clean, verified list of ICP-fit prospects, subject lines that create relevance rather than curiosity, and a short sequence that earns a reply through specificity - not persistence.

    01

    List build and verification

    We build a verified list of decision-makers from companies that match your ICP - correct job title, company size, sector, and location - eliminating the dead addresses and catch-alls that damage deliverability.

    02

    Domain warming and setup

    We configure your sending infrastructure correctly - SPF, DKIM, DMARC, dedicated sending domain - so your emails arrive in the inbox rather than spam before a single message is sent.

    03

    Sequence and copy creation

    We write a five-step sequence that opens with a pain-specific hook, follows with a proof point, and closes with a low-friction call to action that makes a reply feel easy and low-commitment.

    04

    Testing, sending, and optimisation

    We A/B test subject lines and opening lines, monitor deliverability metrics daily, and optimise the sequence every two weeks based on reply rates and booking data.

    Get in touch

    Run email campaigns that book MSP meetings

    We will respond within one business day.

    We'll be in touch within one business day.

    The case for better MSP email marketing

    28%

    average open rate for correctly targeted MSP cold email campaigns - more than double the industry average for poorly targeted equivalents

    3.2x

    more positive replies generated by pain-specific subject lines compared to generic subject lines like 'Quick question' or 'Touching base'

    12%

    positive reply rate achievable for well-built MSP outreach sequences sent to verified, ICP-matched contact lists