Microsoft Copilot Lead Generation
Microsoft Copilot outreach that starts from a signal inside the account, speaks to each role in its own terms, and ends in a booked conversation.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Outreach launch is the third of four published stages, and the two before it decide what the first message says.
Program design
Pick the accounts and the signals that will open a sequence with your sales leadership, from the seat bands and verticals you serve.
Asset build
Write the sequences by role, so the IT lead, the finance approver, and the operations owner each read their own version.
Outreach launch
Send the first message once the signal fires, on email and LinkedIn, with outbound calling and vettdd.com placements behind it.
Lead handover
Pass each reply to your rep with the record synced to HubSpot, Salesforce, or Dynamics 365 and the trigger in the notes.
Start here
Send the accounts you want reached and the rollouts you can deliver. The scoping call picks the signals and the channels that open each sequence.
An account enters the sequence when a signal fires. A Copilot webinar attended, a content download, or a research surge across the business each start the clock.
The signal dates the interest as well as naming it, so the opening message refers to something the account did recently.
Four roles sit on a Copilot decision, and each reads a version written for them. The IT lead reads about deployment, and the operations manager reads about the work it changes.
The finance approver reads the cost case, and the compliance owner reads how the data is handled. The four versions share one case and differ in the question they answer first.
Cadence and channel follow the signal, and the steps below run in order for each account.
Your sales leadership approves the wording for each step before the first send.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your rep receives the budget, the timeline, and the signal behind the inquiry.
If you have paid for a list with no timing behind it, each account in this campaign waits for a signal before the first message is written, and that signal is named on the lead.
If you have had to teach an agency how the channel works, we work with three audiences only: managed service providers (MSPs), distributors, and technology vendors.
Channel partners whose reps will work a booked conversation the same week it lands, and whose engineers can scope a rollout on that first call.
If your sales team is at capacity, the sequence runs at a lower volume that matches the calls your reps can take.
What each Copilot approach starts from
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
Intent
Each lead is identified using Microsoft Copilot-specific intent signals, such as pricing page visits and webinar attendance
Context
Each lead is delivered with its evaluation context: budget, timeline, use cases, and signals
Speed
First leads delivered within 5 days of program launch
Common questions
How many touches are there?
The count varies by account, across email, LinkedIn, and calling. The sequence stops when the account replies or the signal goes cold.
Who writes the messages?
We do, from the use cases your engineers named at program design. The sequences go out under your company's name.
What if the timing is wrong?
The account returns to the watch list until a new signal fires, so the names your reps receive carry a dated interest.
Which channels run first?
Email and LinkedIn carry the opening touches, with outbound calling behind them. Programmatic advertising and vettdd.com placements keep the name in front of the same accounts.