Microsoft Copilot Lead Generation
Microsoft Copilot Lead Generation delivers verified decision-makers into your sales team's calendar in four published stages, the first of them within 5 days of launch.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Microsoft Copilot Lead Generation has four published stages, and a single program manager carries all of them through the term.
Program design
Agree the buyer profile with your sales leadership: seat bands, industry verticals, Microsoft licensing tier, and the Copilot rollouts your engineers can deliver. Nothing is built before that list is approved.
Asset build
Write the landing page, the sequences, and the follow-up copy in a version per role: whoever runs IT, whoever approves the spend, and whoever owns the operation.
Outreach launch
Run outreach on LinkedIn, email, programmatic, and outbound calling, with placements on vettdd.com, starting with the accounts whose vendor evaluation activity fired most recently.
Lead handover
Sync each lead into your CRM, whether that is HubSpot, Salesforce, or Dynamics 365. Brief your reps on the buying trigger, the roles on the decision, and the intent history behind it.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
IT resellers and channel partners receive verified decision-makers who are evaluating Microsoft Copilot now, with the timeline, the budget, and the department that asked. First qualified leads arrive within 5 days of launch.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your rep reads all of it before dialing, so the first call starts on the buyer's own question.
You have paid for names before and heard nothing back from them. Every account here is scored by the data platform first, then watched for a signal, a webinar attendance or a pricing page visit, before anyone writes.
Being sold by a senior name and then handed to a graduate is the other risk. The manager who scopes this program runs all four stages and reports to your sales leadership until the term ends.
Nexus Channel Partners, a UK Microsoft channel partner, ran Microsoft Copilot Lead Generation: 184 qualified Microsoft Copilot leads in 90 days. Of those, 31 converted to active sales opportunities, and the program ran on for another six months.
That is one program on one account list, published with its client and its window. Your own numbers follow from the seat bands and the use cases agreed at stage one.
IT resellers and Microsoft-centric channel partners whose engineers can deliver a Copilot rollout as well as sell the licenses. The three published audiences are technology vendors, distributors, and managed service providers (MSPs).
If no Copilot signal is firing in the accounts you want, the campaign waits for one rather than opening on a cold list. A webinar attendance or a vendor evaluation is the kind of signal that starts it.
The Microsoft Copilot opportunity
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
300M+
Microsoft 365 seats currently eligible for Microsoft Copilot
67%
of IT buyers say they will evaluate Microsoft Copilot within 12 months
£30M
average channel partner Microsoft Copilot revenue opportunity
Common questions
What makes a lead qualified?
Budget, authority, need, and timeline (BANT), checked before handover, with the buying trigger and the stakeholder map attached. Your rep opens the call already knowing which department raised it.
When does the first arrive?
Within 5 days of launch. Program design and asset build come first, and the launch date is the one your sales leadership agrees to.
Which channels reach them?
Email, LinkedIn, programmatic, and outbound calling, plus placements on vettdd.com, our own channel in front of 400K+ IT decision makers. The mix follows the seat bands you sell into.
Do we need partner status?
No. The campaign targets organizations evaluating Microsoft Copilot and passes them to your reps whatever your designation. What your engineers deliver shapes the use cases at stage one.
What does a program cost?
Programs are scoped on the account list, the channels, and the seat bands, so the figure comes out of the scoping call. In the US, read the US launch offer.