Microsoft Copilot Lead Generation
Microsoft Copilot Lead Generation delivers verified decision-makers into your sales team's calendar in four published stages, the first of them within 5 days of launch.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Four published stages sit between the scoping call and a lead in your rep's calendar, and one program manager runs them.
Program design
Agree which Copilot rollouts your engineers deliver and which seat bands and verticals your reps sell into, then fix the account list with your sales leadership.
Asset build
Build the campaign page, the email and LinkedIn sequences, and the follow-up copy around those rollouts.
Outreach launch
Go live on the accounts where a Copilot signal has fired, such as webinar attendance or vendor evaluation activity, across email, LinkedIn, calling, and vettdd.com.
Lead handover
Hand each lead to your reps with the buying trigger, the stakeholder map, and the intent history, synced to HubSpot, Salesforce, or Dynamics 365.
Start here
Tell us which Copilot rollouts your engineers can deliver today. The scoping call agrees the buyer profile, the seat bands, and the launch date.
IT resellers and channel partners receive verified decision-makers who are evaluating Microsoft Copilot now, with the timeline, the budget, and the department that asked. First qualified leads arrive within 5 days of launch.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your rep reads the record before dialing, so the first call starts on the buyer's own question.
If you have paid for names before and heard nothing back, each account here is scored by the data platform first, then watched for a signal, such as a webinar attendance or a pricing page visit, before anyone writes.
The program carries the xpandly guarantee: 20 qualified Microsoft Copilot leads in 60 days. If fewer are delivered, the program continues at no additional cost until they are.
Nexus Channel Partners, a UK Microsoft channel partner, ran Microsoft Copilot Lead Generation: 184 qualified Microsoft Copilot leads in 90 days. Of those, 31 converted to active sales opportunities, and the program was extended by six months.
That is one program on one account list, published with its client and its window. Your own numbers follow from the seat bands and the use cases agreed at stage one.
IT resellers and Microsoft-centric channel partners whose engineers can deliver a Copilot rollout and whose reps sell the licenses. We also run programs for technology vendors, distributors, and managed service providers (MSPs).
If no Copilot signal is firing in the accounts you want, the campaign waits until one does. A webinar attendance or a vendor evaluation is the kind of signal that starts it.
The Microsoft Copilot opportunity
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
300M+
Microsoft 365 seats currently eligible for Microsoft Copilot
67%
of IT buyers say they will evaluate Microsoft Copilot within 12 months
£30M
average channel partner Microsoft Copilot revenue opportunity
Common questions
What makes a lead qualified?
Budget, authority, need, and timeline (BANT), checked before handover, with the buying trigger and the stakeholder map attached. Your rep opens the call already knowing which department raised it.
When does the first arrive?
Within 5 days of launch. Program design and asset build come first, and the launch date is the one your sales leadership agrees to.
Which channels reach them?
Email, LinkedIn, programmatic, and outbound calling, plus placements on vettdd.com, our own channel in front of 400K+ IT decision makers. The mix follows the seat bands you sell into.
Do we need partner status?
No. The campaign targets organizations evaluating Microsoft Copilot and passes them to your reps whatever your designation. What your engineers deliver shapes the use cases at stage one.
What does a program cost?
Programs are scoped on the account list, the channels, and the seat bands, so the figure comes out of the scoping call. In the US, read the US launch offer.