Microsoft Copilot Lead Generation
Positioning, a message for each role on the buying committee, five channels, and a handover that puts evaluating decision-makers in your reps' calendars.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Microsoft Copilot Lead Generation has four published stages, and a single program manager carries all of them through the term.
Program design
Agree the buyer profile with your sales leadership: seat bands, industry verticals, Microsoft licensing tier, and the Copilot rollouts your engineers can deliver. Nothing is built before that list is approved.
Asset build
Write the landing page, the sequences, and the follow-up copy in a version per role: whoever runs IT, whoever approves the spend, and whoever owns the operation.
Outreach launch
Run outreach on LinkedIn, email, programmatic, and outbound calling, with placements on vettdd.com, starting with the accounts whose vendor evaluation activity fired most recently.
Lead handover
Sync each lead into your CRM, whether that is HubSpot, Salesforce, or Dynamics 365. Brief your reps on the buying trigger, the roles on the decision, and the intent history behind it.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
Four things decide whether a Microsoft Copilot campaign produces conversations: who you sell to, what you say, where you say it, and what happens when somebody replies.
The first two are settled with your sales leadership in a week. The last two take the time, because a reply with nowhere to go is a wasted signal.
A Copilot rollout looks different to the person who runs IT, the person who signs for it, and the person answerable for the data. Each gets a version written for that view.
What your engineers have deployed decides what those versions can promise. A claim nobody has delivered comes out before the first send.
Five channels carry it: email, LinkedIn, programmatic, outbound calling, and vettdd.com, an owned channel that reaches 400K+ IT decision makers.
Which of them carries the weight depends on the seat band and the vertical agreed at the start. The split is reviewed against what your reps accepted.
The program has four published stages: program design, asset build, outreach launch, and lead handover. One manager owns all four while the program runs.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your reps read the job title, the department, and the licensing tier before they call.
A monthly report of impressions and clicks tells your sales leadership nothing about next quarter. Work here is counted in the leads your reps accepted and the pipeline behind them, on your own program dashboard.
A bought list is the other way to lose a quarter. Accounts enter this campaign only after a signal fires in them: a pricing page visit, a research surge, or a leadership change in IT.
IT channel partners and resellers selling Microsoft Copilot into organizations where the IT lead and the finance approver both sit on the decision.
If your sales team has no capacity to work the conversations, the better first program is a shorter account list worked harder.
The Microsoft Copilot GTM window
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
300M+
Microsoft 365 seats eligible for Microsoft Copilot right now
67%
of IT buyers plan to evaluate Microsoft Copilot within the next 12 months
£30M
average channel partner Microsoft Copilot revenue opportunity over a 3-year window
Common questions
How many messages per role?
One case, written four ways. The wording changes with the reader rather than with the send, so the IT director sees a deployment plan and the invoice signer sees a cost case.
Do we need our own content?
No. Asset build produces the campaign page, the email and LinkedIn sequences, and the follow-up messages, drawn from the rollouts your engineers can actually deliver.
What if we sell other vendors?
The stages do not change. The account list and the use cases change with the vendor line, and all four roles on the committee still need their own version.
When does outreach start?
Most programs go live inside 30 days. Program design and asset build fill that window, and the first qualified leads reach your reps within 5 days of launch.