xpandly

    Our work

    Four client results, exactly as published.

    A channel partner, a SaaS vendor, an IT reseller, and a security vendor, each with the figure and the window its program produced.

    Book a scoping call

    2.2 million

    verified data points

    5 days

    to the first qualified leads

    60+

    technology leaders

    30

    state programs

    How it works

    What makes a GTM program succeed.

    Every result on this page came from the same approach: define the right audience, build the right message, activate the right channels, and measure what actually matters.

    01

    Audience clarity

    We define your ICP with precision: not just industry and size, but the specific triggers and signals that separate buyers from browsers.

    02

    Validated messaging

    We test positioning and messaging before scale, so your budget goes into channels that convert, not hypotheses that have not been validated.

    03

    Channel activation

    We build and run the channels best suited to your ICP, from Microsoft Copilot lead gen and LinkedIn PPC to content and email.

    04

    Pipeline reporting

    You see exactly what is working: leads generated, opportunities created, and revenue influenced, with attribution that holds up under scrutiny.

    Start here

    Start with the pipeline.

    Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.

    We'll be in touch within one business day.

    How to read any agency result

    A result is only as good as the qualifier attached to it. Five questions separate a published outcome from a number on a chart, and they work on any agency, including this one.

    • Ask who the client is, and whether the name is published or described by sector and country.
    • Ask what the window was, because 100 leads in 90 days and 100 leads in three years are different programs.
    • Ask what the sales team did next: opportunities created, meetings booked, or the program extended.
    • Ask whether the figure is typical or the best one available, and what the others looked like.
    • Check the result against a dashboard or a case study rather than a headline.

    Apply those to the four below. Each carries the client as published, the figure with its qualifier, and nothing that is not signed off.

    Microsoft Copilot leads for a partner

    Nexus Channel Partners, a UK Microsoft channel partner, received 184 qualified Microsoft Copilot leads in 90 days. The service was Microsoft Copilot Lead Generation.

    The first qualified lead arrived within 5 days of launch, and their sales team converted 31 of them into active sales opportunities. The client extended the program by six months.

    A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.

    Read the case study

    Pipeline growth for a SaaS vendor

    Meridian Software, a UK SaaS vendor, grew pipeline 3.4x in year one, and referral dependency dropped from 80% to 31%.

    The service was Go-To-Market Strategy, which covers the ideal customer profile (ICP), the message by buyer role, the channel mix, and the sales enablement.

    Read the case study

    Inbound growth for an IT reseller

    Apex Technology Solutions, a mid-market IT reseller, reached 9x inbound lead growth in 12 months. The service was Growth Marketing.

    Growth Marketing covers content, search, and paid campaigns built for IT buyers, with anything that does not convert cut at the monthly review.

    Read the case study

    Cost per lead for a security vendor

    Vantage Cyber, a UK IT security vendor, achieved 57% lower cost per lead on LinkedIn. The service was LinkedIn Pay-Per-Click Advertising.

    The audiences it builds are defined by job title, seniority, company size, and industry vertical, and the creative is written for IT buyers.

    Read the case study

    What sits behind these programs

    Four of the nine services produced these results: Microsoft Copilot Lead Generation, Go-To-Market Strategy, Growth Marketing, and LinkedIn Pay-Per-Click Advertising.

    Each runs with a dedicated program manager for the term. Accounts are scored across demographic, firmographic, intent, and behavioral data, and leads reach your reps inside HubSpot, Salesforce, or Dynamics 365.

    What is not published here

    The engagement records behind these four programs are not public, so no constraint, channel detail, or internal figure appears above beyond what the work page already publishes. Every figure above is signed off for publication.

    View the live dashboard

    What buyers ask about proof

    You have been shown impressions and reach where pipeline should be. Every figure above is a client outcome with its window attached, and the agency performance dashboard carries live program data.

    You have also waited months for a first result somewhere else. The published record above includes a first qualified lead within 5 days of launch on the Copilot program, and 31 opportunities from it.

    View the live dashboard

    The xpandly track record

    Microsoft Copilot lead guarantee

    The xpandly guarantee

    It applies to Microsoft Copilot leads, and the program page states it in full.

    Explore the xpandly guarantee

    3.4x

    pipeline growth for a UK SaaS vendor entering the mid-market

    184

    qualified Microsoft Copilot leads delivered in 90 days for a channel partner

    9x

    inbound lead growth for a mid-market IT reseller in 12 months

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    Common questions

    Questions about these results

    Are these clients named?

    Yes, all four, with written sign-off on file, alongside the sector and the service that produced each result. Each name and each figure is published at the work page.

    Are these typical outcomes?

    They are published outcomes for named clients, not averages. Your own numbers depend on your segment, your deal size, and how quickly your reps work a briefed lead.

    Can we speak to a client?

    Ask at the scoping call. References are arranged with the client's agreement, and the case study pages carry what has already been approved for publication.

    Which result is closest to us?

    That depends on whether your gap is the plan, the demand, or the cost of reaching buyers. The scoping call is where we say which of the three applies.

    Related resources

    Content marketing and thought leadership for IT vendorsThe ROI of specialist IT marketingPR and thought leadership for IT vendorsGo-to-market strategy