Go-To-Market Strategy
Real GTM results from IT vendors that partnered with xpandly.
From a UK SaaS vendor that grew pipeline 3.4x to an IT reseller that generated 184 qualified Microsoft Copilot leads in 90 days - these are the outcomes a structured GTM motion delivers.
See how we can help you3.4x
pipeline growth (SaaS vendor, year one)
184
Microsoft Copilot leads in 90 days
9x
inbound lead growth (IT reseller, 12 months)
57%
lower cost per lead (LinkedIn PPC)
How it works
What makes a GTM program succeed.
Every result above came from the same approach - define the right audience, build the right message, activate the right channels, and measure what actually matters.
Audience clarity
We define your ICP with precision - not just industry and size, but the specific triggers and signals that separate buyers from browsers.
Validated messaging
We test positioning and messaging before scale - so your budget goes into channels that convert, not hypotheses that haven't been validated.
Channel activation
We build and run the channels best suited to your ICP - from Microsoft Copilot lead gen and LinkedIn PPC to content and email.
Pipeline reporting
You see exactly what's working - leads generated, opportunities created, and revenue influenced - with attribution that holds up under scrutiny.
Get in touch
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The xpandly track record
3.4x
pipeline growth for a UK SaaS vendor entering the mid-market
184
qualified Microsoft Copilot leads delivered in 90 days for a channel partner
9x
inbound lead growth for a mid-market IT reseller in 12 months