Proprietary Technology
The data platform behind every campaign.
Every xpandly program is powered by our proprietary IT market data platform - 2.2 million verified data points spanning demographics, firmographics, intent, and behavioral signals.
The data advantage
Most IT campaigns fail before they start.
The data behind a campaign determines everything. Here are the four problems that derail most IT vendor programs - and how our platform solves each one.
You don't know who is in-market right now.
Most campaigns are sent to a static list with no signal of actual buying intent - burning budget on contacts who aren't ready.
Real-time buying signals surface accounts that are actively researching solutions like yours - so campaigns land when budgets are live and decisions are being made.
Campaigns reach the wrong accounts.
Without deep account-level filtering, spend is wasted on companies that are too small, in the wrong vertical, or already locked into a competitor stack.
Every target account is matched against company size, industry vertical, Microsoft licensing tier, and estimated IT spend - so you only reach accounts that genuinely fit your ICP.
You're reaching the wrong person inside the right company.
Targeting a company is only half the equation. Without individual-level data, messages end up with the wrong role - and never reach the person who can actually say yes.
Individual-level profiles map job title, seniority, department, and decision-making authority across every target account - ensuring every touchpoint reaches the right buyer.
You can't tell who's ready to buy from who's just browsing.
Without behavioral context, every contact looks the same. Sales teams waste time on cold leads while warm buyers go unnoticed and fall out of the funnel.
Engagement history, campaign responses, event attendance, and digital footprint combine to show exactly where every contact is in their buying journey - so follow-up is always timely.
How it works
From raw data to ready pipeline
Three integrated stages transform 2.2 million data points into qualified, campaign-ready audiences.
Data Ingestion
Continuous data collection from verified UK IT market sources, updated daily across all four dataset categories.
Intent Signalling
Machine-learning models surface active buying signals - identifying accounts showing research and evaluation behavior right now.
Precision Targeting
ICP-matched audience segments are built and activated across channels - ensuring every message reaches the right decision-maker.
The four datasets
A complete picture of every IT buyer in the market
Four distinct dataset categories combine to give xpandly an unmatched view of the UK IT market.
Demographic
Individual-level profiles on IT buyers across the UK market - covering job title, seniority, department, and decision-making authority. Reach the right person, not just the right company.
- Job title and seniority level
- Department and function
- Decision-making authority
- Purchasing influence mapping
Firmographic
Deep company-level data to ensure your campaigns target accounts that match your ideal customer profile - from company size and vertical through to Microsoft licensing and MSP spend.
- Company size and headcount
- Industry vertical and sub-sector
- Microsoft licensing tier
- Estimated IT and MSP spend
Intent
Real-time buying signals aggregated from content consumption, search behavior, and vendor evaluation activity. Identify accounts that are actively researching solutions like yours right now.
- Content consumption signals
- Search and research patterns
- Vendor evaluation activity
- Budget cycle indicators
Behavioral
Engagement history, campaign response data, event attendance, and digital footprint - providing a complete behavioral picture so every message lands at the right moment.
- Campaign engagement history
- Event and webinar attendance
- Content interaction depth
- Digital channel footprint
Start the conversation
Ready to grow faster? Let's talk.
Speak with a senior GTM strategist today - no jargon, no obligation. We'll be direct about whether we're the right fit for your business.