Growth Marketing
Service pages, location pages, and answers to the questions a buyer types while choosing a provider, measured on the inquiries they produce.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Search sits inside Growth Marketing and is measured on the inbound inquiries reaching your sales team. Apex Technology Solutions, a mid-market IT reseller, reached 9x inbound lead growth in 12 months on that program.
Map the queries
Map the searches your ideal customer profile (ICP) makes at each stage, from a first question about changing provider to a service and city query.
Fix the technical issues
Fix the crawl errors, the slow pages, the duplicate titles, and the mobile failures your own Search Console report lists.
Build the pages
Build one page per service line and one per location, each answering a query in full and asking for one next step.
Run the content program
Run a publishing program answering the questions buyers ask while choosing, and earn links from the trade press and industry bodies your buyers read.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
A homepage saying proactive IT support answers no question anyone typed. A managed service provider (MSP) ranks on the page it built for one query, not on the page that lists every service.
Buyers search in the words of their own problem: a failed backup, a compliance deadline, a provider who stopped answering. A site organized around your service names does not meet them there.
Search your own service and city from a browser you are not signed into. What you find is what a buyer finds.
That is a week of work and no budget. It also tells you whether your problem is ranking at all or ranking for the wrong thing.
An inbound inquiry arrives with a name and a message. Our MSP Lead Generation program hands your reps something further along.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Inbound and outbound feed the same queue, so your reps work one list.
Search work can run for two quarters with nothing to show. Reporting starts in month one with the queries you now rank for and the inquiries each page produced.
Rankings and traffic are not the headline here. The number deciding the budget is accepted leads and the pipeline behind them, shown on a public dashboard.
Managed service providers selling to organizations of 100 to 2,500 seats, in a territory where buyers search. MSSPs, security-led MSPs, and Microsoft-centric MSPs belong to the published fit.
If your service lines change every quarter, the pages will not settle, and the scoping call will say so before any content is planned.
Why SEO is the most scalable MSP channel
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
78%
of IT managers and business owners begin their managed IT provider search on Google before contacting anyone - making SEO the top-of-funnel priority
3.7x
lower long-term cost per lead from organic search compared to paid advertising for MSPs with an established SEO presence
2,400
monthly searches for managed IT support variants that your MSP could be capturing if your website ranked for the right terms
Common questions
How long does SEO take?
Longer than a campaign and shorter than a rebrand. The technical fixes and the page builds land first, and the content program is designed to build on them.
Do location pages work?
They work when each one is written for the place: the buyers there, the sectors, and the response times you can commit to. Duplicated city pages do nothing.
Search or paid ads?
Paid search buys a position today and stops when the budget stops. Rankings take longer and keep working, which is why the deadline usually decides which one to fund first.
Can we do this ourselves?
Yes for the audit, the page titles, and the questions your team already answers. The technical fixes and the link work are where an agency or a developer earns a place.