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    Microsoft Copilot Lead Generation

    Your Microsoft partner status should be generating leads. Is it?

    Microsoft partnership gives MSPs credibility, co-marketing funding, and access to buyers actively evaluating Microsoft solutions. Most MSPs leave all of it on the table. The ones that do not are winning clients their competitors never see.

    Activate my Microsoft partnership

    $8k

    average annual co-marketing funds unused by MSPs

    5 days

    to first Microsoft Copilot leads with the right program

    65%

    of SMBs prefer Microsoft-aligned IT partners

    2.6x

    higher conversion rate with Microsoft-specific positioning

    How it works

    How to turn Microsoft partnership into a lead generation asset.

    From Microsoft Copilot lead generation to MDF activation and co-sell engagement, we help MSPs build a pipeline strategy that leverages every available advantage of their Microsoft partner status.

    01

    Partnership asset audit

    We review your current use of MDF, co-marketing opportunities, Marketplace listings, and Microsoft-assigned resources to identify what you are leaving unused.

    02

    Copilot lead generation program

    We run purpose-built Microsoft Copilot lead generation that identifies SMBs and mid-market businesses actively evaluating Copilot and positions your MSP as the natural delivery partner.

    03

    Microsoft-aligned content build

    We create the campaign assets, landing pages, and nurture sequences that speak directly to buyers researching Microsoft 365, Copilot, and Azure solutions.

    04

    Co-sell and referral activation

    We build the internal Microsoft relationships and co-sell motion that generates referrals from Microsoft field teams and inside sales to your pipeline.

    Get in touch

    Activate my Microsoft partner pipeline

    We will be in touch within one business day.

    We'll be in touch within one business day.

    The Microsoft opportunity most MSPs are missing

    $8k

    average annual Microsoft co-marketing development funds that go unclaimed by MSPs who lack the bandwidth or strategy to activate them

    65%

    of SMB and mid-market buyers say they actively prefer working with a Microsoft-aligned IT partner when evaluating managed services

    2.6x

    higher conversion rate on MSP proposals that explicitly reference Microsoft partner status and relevant accreditations