Microsoft Copilot Lead Generation
Microsoft Copilot Lead Generation finds the decision-makers evaluating Copilot now and hands them to your sales team with the intent signals attached.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Microsoft Copilot Lead Generation runs in four stages, owned by one program manager for the term. Each stage ends in a qualified lead for your sales team. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Nexus Channel Partners, a UK Microsoft channel partner, received 184 qualified Microsoft Copilot leads in 90 days, with 31 converted to active sales opportunities.
Program design
Agree the target list, the seat bands, and the Copilot use cases your engineers can deliver. Your sales leadership approves it before any asset is built.
Asset build
Build the landing pages, the outreach copy, and the follow-up sequences for buyers researching Microsoft 365 and Copilot licensing. Your partner status appears where a buyer checks for it.
Outreach launch
Run the campaign across email, LinkedIn, outbound calling, programmatic, and placements on vettdd.com. Accounts showing a webinar attendance, a pricing page visit, or a content download go first, and each role on the committee gets its own version.
Lead handover
Hand each lead to your reps with the budget, the timeline, the licensing position, and the pricing page visits or content downloads behind the inquiry. First qualified leads arrive within 5 days of launch.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
A partner logo in your footer does not tell a buyer you are the right provider for their Copilot rollout. It tells them you are one of many.
The asset is not the badge. It is the buyer already reading about Microsoft 365 licensing and Copilot, and the question is whether you reach them before a shortlist forms.
Spend an afternoon listing what your partner status already gives you, and mark what you used this year. Your own partner records and certification history are where that list comes from.
The last line is the quickest to act on. Your existing client base holds Copilot conversations you can open this week without any campaign at all.
Outside your own base, the accounts worth reaching are the ones showing Copilot intent now. That means webinar attendance, pricing page visits, content downloads, and licensing research.
That is what the data platform is for. It scores accounts on 2.2 million verified data points across demographic, firmographic, intent, and behavioral datasets.
You have explained the Microsoft channel to an agency before and paid for the lesson. We work only in the IT channel, and xpandly is a Microsoft Solutions Partner.
Waiting a quarter for a first name is a real risk on any new program. Most programs go live inside 30 days, and the launch date starts the clock.
Microsoft-centric managed service providers (MSPs) selling to organizations of 100 to 2,500 seats, alongside MSSPs and security-led MSPs. Copilot work suits providers who can deliver the rollout as well as sell it.
If your engineers are not ready to deliver a rollout, we will tell you plainly and start with the licensing conversation instead.
The Microsoft opportunity most MSPs are missing
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
$8k
average annual Microsoft co-marketing development funds that go unclaimed by MSPs who lack the bandwidth or strategy to activate them
65%
of SMB and mid-market buyers say they actively prefer working with a Microsoft-aligned IT partner when evaluating managed services
2.6x
higher conversion rate on MSP proposals that explicitly reference Microsoft partner status and relevant accreditations
Common questions
What is a Copilot lead?
A verified decision-maker evaluating Microsoft Copilot now, handed over with budget, timeline, the licensing position, and the pricing page visits or content downloads behind the inquiry. Your rep opens the call briefed.
Does partner status matter?
To a buyer comparing providers it does, and only when they can see it. The program puts the status on the pages and in the outreach where a buyer looks for it.
Where is the guarantee published?
It sits on the Microsoft Copilot Lead Generation page, stated in full with the number, the window, and what happens if the number is missed. Use the link below.
Can we claim funds ourselves?
Yes, and you should. Whatever your partner agreement entitles you to is yours to claim directly, and no agency is needed to read the terms or file the evidence.