Microsoft Copilot Lead Generation
A Microsoft Copilot offer a buyer can compare, and a program that books the decision-makers evaluating it into your reps' calendars.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
Your written scope feeds the first stage, and one program manager carries it through the other three.
Program design
Turn the rollout scope into a buyer profile: the seat bands, the industry verticals, and the Microsoft licensing tier you sell into.
Asset build
Write the offer page and the sequences around the rollout you deliver, with your partner status placed where a buyer checks credentials.
Outreach launch
Reach the accounts showing Copilot intent on LinkedIn, email, programmatic, outbound calling, and vettdd.com.
Lead handover
Hand your reps each lead with the department that raised it, the licensing tier, and the buying trigger.
Start here
Bring the rollout scope your delivery lead has written down. The scoping call matches it to the seat bands and the accounts showing intent.
Your Microsoft partner status tells a buyer you hold a supplier relationship. The buyer still needs to know who runs the tenant review, who trains the staff, and what happens in week three.
Write the scope down in the words your reps use on a first call. That page is what a campaign can sell and what your engineers deliver against.
Your delivery lead knows what the team can run, so the scope comes from them and marketing shapes it afterwards. An afternoon is enough for a first version.
That gives a campaign something concrete to sell, and it gives your reps something to defend when a buyer has two partners in front of them.
Partner status answers a credentials question late in a decision, once the scope and the people have been read. Lead with the rollout and let the status confirm it.
The campaign carries both in order: what your engineers deliver, the seat bands you serve, and Microsoft Solutions Partner status at the point a buyer checks.
The accounts worth the spend are showing Copilot intent now. A content download, a repeat visit to a pricing page, or vendor evaluation activity each mark one out.
Targeting runs on seniority and the authority to sign, and on the company size, the industry vertical, and the Microsoft licensing tier.
Microsoft Copilot Lead Generation turns that scope into a campaign in four published stages, from program design through to lead handover.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your reps receive it with the department that raised it and the licensing tier on the record.
A dedicated program manager runs your program for the term, so your sales leadership deals with one name through to the last handover.
Ask which markets the agency sells into, because the answer decides how much of your channel you will have to explain. This one sells into three: distributors, technology vendors, and managed service providers (MSPs).
Microsoft partners with engineers who deliver rollouts, whether the offer starts at a pilot for one department or covers a full tenant.
If your Copilot practice is not staffed yet, the scope page is still worth writing, and it is what a program would start from.
The Microsoft Copilot partner opportunity
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
£30M
average channel partner Microsoft Copilot revenue opportunity over a 3-year window
300M+
Microsoft 365 seats eligible for Microsoft Copilot across the global installed base
67%
of IT buyers plan to evaluate Microsoft Copilot within 12 months
Common questions
What if we only resell?
Then the offer is licensing and a first pilot, and the messaging says exactly that. Your reps still receive leads with the budget, the decision date, and the role that raised it.
How fast does it start?
Most programs go live inside 30 days. Your reps get the first qualified leads within 5 days of launch, with the stakeholder map and the buying trigger attached.
What will this cost?
The price is set on the scoping call, from the rollout scope and the accounts you want reached. US partners can read the terms on the US launch offer page.