Microsoft Copilot Lead Generation
Monetize your Microsoft partnership with a structured Copilot GTM.
Microsoft partners with a structured Microsoft Copilot GTM motion capture significantly more Copilot revenue than those relying on organic demand. We build the motion - from ICP to outreach to qualified pipeline.
Build my Copilot partner GTM5 days
to first Microsoft Copilot leads
£30M
avg. partner Copilot revenue opportunity
300M+
M365 seats eligible for Microsoft Copilot
82%
of programs generate active pipeline
How it works
How we build your Microsoft Copilot partner GTM.
A Microsoft Copilot GTM for channel partners needs three things to work - a clear Microsoft Copilot buyer profile, messaging built around the use cases your customers care about, and a structured outreach program that delivers leads your sales team can convert.
Partner positioning
We define how your Microsoft partnership and Microsoft Copilot capability should be positioned to your target market - differentiated from the other hundred partners selling the same badge.
Microsoft Copilot ICP
We build the Microsoft Copilot buyer profile for your partner business - the organizations with the right M365 license base, budget, and decision timeline.
Outreach program
We launch multi-channel outreach targeting Microsoft Copilot decision-makers by job title, company size, and Microsoft 365 usage signals.
Lead handover
Qualified Microsoft Copilot leads are delivered to your sales team with full evaluation context - status, budget, timeline, and recommended approach.
Get in touch
Build my Microsoft Copilot partner GTM
We'll follow up within one business day.
The Microsoft Copilot partner opportunity
20 qualified Microsoft Copilot leads. Guaranteed in the first 60 days.
If we fall short of 20 qualified leads in 60 days, we continue the program at no cost until we deliver the number. No partial credit, no re-negotiation. The guarantee is binary.
£30M
average channel partner Microsoft Copilot revenue opportunity over a 3-year window
300M+
Microsoft 365 seats eligible for Microsoft Copilot across the global installed base
67%
of IT buyers plan to evaluate Microsoft Copilot within 12 months - the window is now