Microsoft Copilot Lead Generation
A Microsoft Copilot offer a buyer can compare, and a program that books the decision-makers evaluating it into your reps' calendars.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
Microsoft Copilot Lead Generation has four published stages, and a single program manager carries all of them through the term.
Program design
Agree the buyer profile with your sales leadership: seat bands, industry verticals, Microsoft licensing tier, and the Copilot rollouts your engineers can deliver. Nothing is built before that list is approved.
Asset build
Write the landing page, the sequences, and the follow-up copy in a version per role: whoever runs IT, whoever approves the spend, and whoever owns the operation.
Outreach launch
Run outreach on LinkedIn, email, programmatic, and outbound calling, with placements on vettdd.com, starting with the accounts whose vendor evaluation activity fired most recently.
Lead handover
Sync each lead into your CRM, whether that is HubSpot, Salesforce, or Dynamics 365. Brief your reps on the buying trigger, the roles on the decision, and the intent history behind it.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
Your Microsoft partner status tells a buyer you hold a supplier relationship. It says nothing about who runs the tenant review, who trains the staff, or what happens in week three.
Write the scope down instead, in the words your reps use on a first call. That page is what a campaign can sell and what your engineers deliver against.
Your delivery lead knows what the team can run, so the scope comes from them and marketing shapes it afterwards. An afternoon is enough for a first version.
That gives a campaign something concrete to sell, and it gives your reps something to defend when a buyer has two partners in front of them.
Partner status answers a credentials question late in a decision, once the scope and the people have been read. Lead with the rollout and let the status confirm it.
The campaign carries both in order: what your engineers deliver, the seat bands you serve, and Microsoft Solutions Partner status at the point a buyer checks.
The accounts worth the spend are showing Copilot intent now. A content download, a repeat visit to a pricing page, or vendor evaluation activity each mark one out.
Targeting runs on seniority and the authority to sign, and on the company size, the industry vertical, and the Microsoft licensing tier.
Microsoft Copilot Lead Generation turns that scope into a campaign in four published stages, from program design through to lead handover.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your reps receive it with the department that raised it and the licensing tier on the record.
The manager who scopes the program stays on it for the whole term. Your sales leadership deals with one name from the briefing to the last handover.
Ask which markets the agency sells into, because the answer decides how much of your channel you will have to explain. This one sells into three: distributors, technology vendors, and managed service providers (MSPs).
Microsoft partners with engineers who deliver rollouts, whether the offer starts at a pilot for one department or covers a full tenant.
If your Copilot practice is not staffed yet, the scope page is still worth writing, and it is what a program would start from.
The Microsoft Copilot partner opportunity
20 qualified Microsoft Copilot leads in 60 days.
If fewer are delivered, the program continues at no additional cost until they are.
£30M
average channel partner Microsoft Copilot revenue opportunity over a 3-year window
300M+
Microsoft 365 seats eligible for Microsoft Copilot across the global installed base
67%
of IT buyers plan to evaluate Microsoft Copilot within 12 months - the window is now
Common questions
What if we only resell?
Then the offer is licensing and a first pilot, and the messaging says exactly that. Your reps still receive leads with the budget, the decision date, and the role that raised it.
How fast does it start?
Most programs go live inside 30 days. Your reps get the first qualified leads within 5 days of launch, with the stakeholder map and the buying trigger attached.
What will this cost?
Scope decides it, so the number is set in conversation rather than printed on a page. US partners can read the terms published on the US launch offer page.