Microsoft Copilot Lead Generation
Monetize your Microsoft partnership with a structured Copilot GTM.
Microsoft partners with a structured Microsoft Copilot GTM motion capture significantly more Copilot revenue than those relying on organic demand. We build the motion - from ICP to outreach to qualified pipeline.
Build my Copilot partner GTM5 days
to first Microsoft Copilot leads
£30M
avg. partner Copilot revenue opportunity
300M+
M365 seats eligible for Microsoft Copilot
82%
of programs generate active pipeline
How it works
How we build your Microsoft Copilot partner GTM.
A Microsoft Copilot GTM for channel partners needs three things to work - a clear Microsoft Copilot buyer profile, messaging built around the use cases your customers care about, and a structured outreach program that delivers leads your sales team can convert.
Partner positioning
We define how your Microsoft partnership and Microsoft Copilot capability should be positioned to your target market - differentiated from the other hundred partners selling the same badge.
Microsoft Copilot ICP
We build the Microsoft Copilot buyer profile for your partner business - the organizations with the right M365 license base, budget, and decision timeline.
Outreach program
We launch multi-channel outreach targeting Microsoft Copilot decision-makers by job title, company size, and Microsoft 365 usage signals.
Lead handover
Qualified Microsoft Copilot leads are delivered to your sales team with full evaluation context - status, budget, timeline, and recommended approach.
Get in touch
Build my Microsoft Copilot partner GTM
We'll follow up within one business day.
The Microsoft Copilot partner opportunity
£30M
average channel partner Microsoft Copilot revenue opportunity over a 3-year window
300M+
Microsoft 365 seats eligible for Microsoft Copilot across the global installed base
67%
of IT buyers plan to evaluate Microsoft Copilot within 12 months - the window is now