LinkedIn PPC
The most direct route to IT decision-makers is LinkedIn. Most vendors use it wrong.
Generic LinkedIn campaigns waste budget on poor audiences. Specialist IT LinkedIn PPC targets buyers by job title, seniority, company size, and technology stack - delivering qualified leads at significantly lower cost.
Fix my LinkedIn campaigns57%
lower cost per qualified lead
3.1x
improvement in click-through rate
100%
IT decision-maker audience targeting
90d
to measurable CPL reduction
How it works
How we run LinkedIn PPC for IT vendors.
LinkedIn is the highest-quality channel for reaching IT buyers - but only when targeting and creative are built around how IT decision-makers actually think and what they respond to.
Audience rebuild
We redefine your LinkedIn audiences using the targeting parameters that actually correlate with buyer intent - job title, seniority, company size, and technology stack.
Creative and copy
We redesign your LinkedIn creative and copy to speak to IT buyer priorities - outcomes, risk reduction, and peer evidence - not product features.
Lead gen forms
We implement LinkedIn native lead gen forms to remove friction from the conversion process and improve form completion rates significantly.
A/B testing framework
We run structured A/B tests across audiences, creative, and copy every month - so performance compounds rather than plateauing after the first 90 days.
Get in touch
Fix my LinkedIn PPC campaigns
We'll follow up within one business day.
Why LinkedIn PPC underperforms for most IT vendors
57%
lower cost per qualified lead after audience rebuild and creative redesign
3.1x
improvement in click-through rate with IT-specific creative and targeting
73%
of IT LinkedIn campaign budget reaches audiences outside the vendor's ICP