LinkedIn PPC
If past LinkedIn pay-per-click (PPC) campaigns spent budget on the wrong audience, we rebuild the targeting around job title, seniority, and company size, and rewrite the creative for IT buyers.
Book a scoping call57%
lower cost per qualified lead
3.1x
improvement in click-through rate
100%
IT decision-maker audience targeting
90d
to measurable CPL reduction
How it works
How we run LinkedIn PPC for IT vendors.
We build the targeting and the creative around the roles that sign off IT purchases and the questions those buyers raise.
Audience rebuild
We rebuild your LinkedIn audiences by job title, seniority, and company size, matched to your ideal customer profile (ICP).
Creative and copy
We rewrite your LinkedIn creative and copy around IT buyer priorities: outcomes, risk reduction, and peer evidence.
Lead gen forms
We set up LinkedIn native lead gen forms so prospects can send their details from inside LinkedIn.
A/B testing framework
We run structured A/B tests across audiences, creative, and copy, and move budget to the versions that convert.
Start here
Book a scoping call on LinkedIn PPC
Send your current LinkedIn targeting and the cost per lead you see today.
LinkedIn PPC results for IT vendors
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
57%
lower cost per qualified lead after audience rebuild and creative redesign
3.1x
improvement in click-through rate with IT-specific creative and targeting
73%
of IT LinkedIn campaign budget reaches audiences outside the vendor's ICP