MSP Lead Generation
MSP Lead Generation puts the accounts whose contract is running out, or whose IT lead has just changed, in front of your reps with the reason attached.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
30
state programs
How it works
The program starts from an ideal customer profile (ICP) and ends with a briefed handover to your reps. Its four stages are precision ICP, in-market detection, committee-wide campaigns, and qualified handover.
Precision ICP
Define the accounts worth the program: the sectors you win in, the seat bands you support, and the services you want more of. Your sales leadership signs that list.
In-market detection
Track each account for the date its contract runs out, a new IT leader in post, or a spike in vendor research. Those that fire go to the front.
Committee-wide campaigns
Write the case four ways, for the IT lead, finance, operations, and compliance, and run it on outbound calling, email, LinkedIn, programmatic, and vettdd.com.
Qualified handover
Hand your reps a decision-maker whose budget, authority, need, and timing are confirmed, with the stakeholder map attached and the record sitting in Dynamics 365, HubSpot, or Salesforce.
Start here
Tell us what your pipeline needs to do next quarter. We will tell you plainly whether we can fill the gap, what it would involve, and whether we are the right partner. You will hear back within one business day.
The signals worth acting on carry a date: a contract renewal window, a new IT director, a funding event, or a breach exposure inside the business.
Each one gives your rep a reason to call this month rather than a general introduction. Accounts showing none of them wait in the queue until one fires.
A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history. Your rep opens it with the trigger that started it, the roles involved, and the vendor research behind it.
Ask who runs the program after the first month. One manager takes it from the briefing through to handover and stays for the term, reporting to your sales leadership.
Ask when leads start, because a quarter of silence is the usual worry. Most programs go live inside 30 days. Outreach opens on the date your sales leadership picks.
Managed service providers (MSPs) selling to organizations of 100 to 2,500 seats, including MSSPs, security-led MSPs, and Microsoft-centric MSPs, which is the published fit.
If your reps are already full and the problem is conversion rather than volume, the account list is the wrong lever to pull first.
Why MSP marketing requires a specialist approach
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
30d
from program launch to first qualified managed services leads for most MSP engagements
9x
inbound lead growth achievable in 12 months with a structured MSP demand generation program
54%
lower cost per qualified lead vs traditional MSP sales prospecting approaches
Common questions
Is there a published MSP result?
Not yet. The four results on our work page cover Microsoft Copilot Lead Generation, Go-To-Market Strategy, Growth Marketing, and LinkedIn Pay-Per-Click Advertising, each published with its client.
How fast do leads start?
Your reps get the first qualified leads within 5 days of launch. The account list is agreed before that, and launch waits until your own approvals are in.
Do you call on our behalf?
Outbound calling is one of the channels, and it runs to a script your sales leadership approves. Booked conversations land in your reps' calendars with the context attached.
What if they just renewed?
The account goes back on the watch list with its renewal date, and returns to the campaign ahead of the next one. Your reps spend the quarter on accounts that can move now.