MSP Lead Generation
A structured program that finds buyers on a renewal window or a leadership change, and hands them to your reps with the trigger attached.
Book a scoping call2.2 million
verified data points
5 days
to the first qualified leads
60+
technology leaders
2,000+
qualified Microsoft Copilot leads delivered
How it works
MSP Lead Generation runs in four stages, and a dedicated program manager owns the program for the term. A qualified lead is a verified decision-maker who is evaluating now, delivered with the buying trigger, the stakeholder map, and the intent history.
Precision ICP
Map the ideal customer profile (ICP): sector, seat band, geography, technology stack, and the service lines you want to grow. Your sales leadership approves the account list before any outreach starts.
In-market detection
Score every account on the four datasets: demographic, firmographic, intent, and behavioral. Renewal windows, leadership changes, and a surge in vendor research move an account to the front of the queue.
Committee-wide campaigns
Run the case for IT, finance, operations, and compliance as four different messages across email, LinkedIn, outbound calling, programmatic, and vettdd.com. Each role gets the version that answers its own objection.
Qualified handover
Hand the lead to your reps with budget, authority, need, and timeline (BANT) confirmed and the trigger attached. The first qualified leads arrive within 5 days of launch.
Start here
Send us the sectors and seat bands your last ten wins came from. Your ICP and the signals the program watches are agreed on the scoping call.
Referrals arrive when someone else decides to make an introduction. You cannot put a date on the calendar, pick the sector, or choose the seat band.
A second source of pipeline is buildable. Meridian Software, a UK SaaS vendor, brought referral dependency down from 80% to 31% after a Go-To-Market Strategy engagement, alongside 3.4x pipeline growth in year one.
Before you spend on outreach, write down the accounts you would call today if you had the number. Put organizations about to appoint or replace a managed service provider (MSP) at the top of that list.
A morning a week covers that work for a short list. It stops scaling once the territory holds several hundred accounts to watch for renewal windows.
Your reps receive the contact, the trigger, the stakeholder map, and the intent history, synced to HubSpot, Salesforce, or Dynamics 365. They open the call already briefed.
If you have bought a list before and called into silence, each account here is scored against a named signal, a renewal window or a research surge, before anyone approaches it.
If you have waited a quarter for the first name, most programs go live inside 30 days, and the first qualified leads follow within 5 days of launch.
MSPs selling to organizations of 100 to 2,500 seats, MSSPs and security-led MSPs, and Microsoft-centric MSPs are the published fit.
If the accounts you want are not in market this quarter, we will tell you when the signals suggest they will be.
Referral and outbound figures for MSPs
The xpandly guarantee
It applies to Microsoft Copilot leads, and the program page states it in full.
3.1x
more qualified pipeline for MSPs that run structured outbound campaigns compared to referral-only growth strategies
80%
of MSPs report that referrals are their primary source of new business, which leaves pipeline outside their control
47
days is a typical MSP sales cycle, which means pipeline built today becomes revenue six weeks from now
Common questions
Where do the leads come from?
From accounts scored on the data platform and watched for a trigger: a renewal window, a leadership change, or a surge in vendor research. The data platform is our own, updated daily.
How fast is the first lead?
First qualified leads arrive within 5 days of launch. Each lead reaches your reps with the trigger and the stakeholder map attached.
Can we run this in house?
Yes, at small scale. Watching twenty accounts by hand for renewal dates and leadership changes works, and it stops working when the list runs to several hundred.
What about the guarantee?
That term covers Microsoft Copilot leads. It is published on the Microsoft Copilot Lead Generation program page, with its number, its window, and its remedy stated together.