IT Marketing Campaigns
The highest-converting MSP lead generation channel is one most MSPs underuse: events.
A webinar or roundtable gives an IT buyer 45 minutes with an MSP before a sales conversation ever happens. By the time you follow up, they already know you, trust your thinking, and have a problem in mind they want to discuss. No other channel compresses trust-building like a well-run event.
Build my MSP event programme32%
of webinar attendees convert to sales conversations
4.1x
more qualified leads per marketing pound than display advertising
6x
more likely to close deals with event-qualified leads
3 weeks
from event launch to first qualified pipeline with the right topic
How it works
How to run MSP events that fill pipeline without selling.
Events work for MSPs when the topic is chosen for the buyer, not the MSP. A cybersecurity briefing for finance directors generates a very different room than a generic 'IT trends' webinar. We build events around the conversations your ICP needs to have - then put you at the centre of them.
Topic and format selection
We identify the event topics and formats that attract your specific ICP - whether a breakfast roundtable for CEOs, a virtual briefing for IT managers, or a sector-specific webinar for compliance-focused buyers.
Promotion and registration build
We build the event landing page, email campaign, and LinkedIn promotion sequence that fills the event with the right attendees - not just anyone who clicks, but the decision-makers you want in the room.
Content and run-of-show
We create the event agenda, slide framework, and presenter brief that ensures the session is genuinely useful to attendees rather than a thinly disguised sales pitch - the approach that builds trust and generates follow-up conversations.
Post-event follow-up sequence
We build the follow-up email sequence and LinkedIn outreach that converts attendees into sales conversations within 72 hours - while the session is still fresh and the relationship is warm.
Get in touch
Run MSP events that fill the sales pipeline
We will respond within one business day.
Why events outperform other MSP marketing channels
32%
of webinar attendees who are ICP-fit for an MSP convert into a qualified sales conversation within 30 days of the event
4.1x
more qualified leads per marketing pound generated by events and webinars compared to display advertising or general brand awareness spend
6x
more likely to close a deal with a prospect who attended one of your events versus one who only saw your website or received an email