Experts.
In new customer acquisition for the IT sector
IT Marketing for Technology Vendors, Distributors and Managed Service Providers
MSP Marketing and Lead Generation
Elevate your MSP positioning to reach your ideal customer profiles to drive new highly-qualified leads.
Vendor Go-To-Market Strategy and Consultancy
Leverage our expert knowledge of the IT channel to increase market penetration and partner acquisition.
Our proprietary strategies and tactics, deliver meaningful results for the biggest names in the IT sector
Everything we do is geared towards growth
Founded by technology growth experts, we are an IT Go-To-Market agency that brings unparalleled expertise and a wealth of experience to help technology-led organizations thrive. We aim to deliver an industry-leading service to our clients, leveraging our networks, relationships, data, and experience to deliver successful business outcomes.

We let our numbers do the talking
Our work is defined by the outcomes we deliver. We create campaigns that consistently deliver outsized returns for our clients.
Our clients get predictable, repeatable, and scaleable lead-generation solutions customized based on their unique requirements.
Average ROI
5.47
Client Opportunities
100M+
Closed Sales
40M+
Client Cost Savings
5M+





Services to support every layer of the IT sector
MSP Marketing
Position your MSP as the go-to provider in your market. Our proprietary MSP lead generation strategies, deliver a steady flow of high-quality leads, reducing customer acquisition costs.
Go-To-Market Strategy
We work with businesses to develop clear, actionable plans that align your teams, target the right markets, and generate demand. Our approach helps you bring innovative ideas to life.
Market Research and Insights
We conduct market research that provides a clear understanding of trends, challenges, and opportunities in your sector. Our insights enable you to refine your Got-To-Market strategies.
Consultancy
Navigating the complexities of the IT channel can be overwhelming. With 15+ years of industry expertise, we provide strategic advice tailored to your business.
Vendor Marketing
We’ll ensure your investments deliver the best possible return, whether through strategic lead generation campaigns or providing Partner Marketing as a Service.
User Generated Video Content
Video is one of the most effective ways to engage customers and build trust. Our in-house studio produces professional, user-driven content that highlights your value and tells your story.

Working closely with the leading names in IT

Our unique perspectives and Insights
LinkedIn: The MSP Content Marketing Powerhouse
LinkedIn is a robust social network that allows professionals to connect, network, and showcase their industry skills and experience. Everyone uses it differently, but for MSP Content Marketing, it’s one
MSP Marketing Strategy
Managed Service Providers (MSPs) face an ever-growing challenge to stay ahead of industry trends. As technology advances and client demands shift, MSPs must adapt their msp marketing strategy to remain
Canalys Names xpandly as Top 117 MSP Marketing Agency
xpandly achieved a significant milestone by securing a sought-after spot on the highly prestigious list: ‘The