ALSO Cloud UK: Increased sales by 50%

Case Study

Spearheaded UK cloud market entry with MSP partner acquisition program.

Who are ALSO Group

ALSO is a leading provider of IT solutions and services in Europe, focusing on distributing hardware, software, and IT services. With a team consists of 4.000+ diverse and talented individuals providing innovative technology across 30 European and a total of 144 countries worldwide. Their goal is to help businesses with their digital transformation, offering solutions and services that aid in modernising IT infrastructures.

As a provider of complete technology solutions our comprehensive ecosystem includes cloud-based digital platforms and subscription-based as a Service offers as well as a complete stack of professional IT services and solutions. With a relentless dedication to excellence, innovation, and sustainability, ALSO continues to shape the future of technology, empowering businesses of all sizes to thrive in an increasingly digital world.

Results of our collaboration

Results displayed are from the period September 2023 to February 2024.


Sales opportunities identified from ideal customer profiles.


Active sales pipeline converted from initial sales opportunities.


Opportunity to Pipeline conversion, resulting from rigorous qualification process. 


Increase in ALSO Cloud sales since market entry in April 2023.

What we did

xpandly created the customer profile, provided the necessary ICP data and industry insights and leveraged an existing network to kick off the program.

Utilising our database of 9,500 MSPs we then conducted a series of partner acquisition tactics, including outbound sales, email marketing campaigns, social media campaigns, website landing pages and influencer marketing strategies.

We conducted an in-depth initial qualification process before forwarding leads to the client. This ensured high-quality and highly qualified opportunities, which resulted in a high opportunity to pipeline conversion rate.

Our numbers

Results displayed are from the period September 2023 to February 2024.


Outbound calls conducted by xpandly Sales Development Representatives.


Emails sent to ideal customer profiles from data provided by xpandly.


Campaign Views across social media channels.


Microsoft MSPs engaged with spend over £1M per annum.

What the client says

Partnering with xpandly around GTM and lead generation enabled our greenfield start-up in the UK to grow and thrive. They have delivered outstanding results for us, increasing our sales by 50% in just six months.I highly recommend xpandly to anyone looking for a reliable and effective GTM partner. They are professional, creative, and responsive, always exceeding our expectations.

Effortless cloud distribution with seamless Microsoft integrations.

ALSO Cloud is a leading provider of Microsoft solutions across Europe. Boasting a presence in more than 30 countries and servicing 114 more, they are one of just five Cloud distributors globally managed by Microsoft.

To find out more, visit: ALSO Cloud UK.